That's not hyperbole. That's not an exaggeration. That is exactly what their long-term objective is; that's what they mean by asserting that the game industry needs to be "transformed". They can deny it it all they like, but there is absolutely no question that their true objective is to prevent gamers from being able to design, develop, play games without their approval.
If you want to see where SJWs want to take the game industry, look at the publishing industry, where the company that publishes "Beautiful Me:
Essential Health: Strong Beautiful Girls" has announced "we dropped the ‘For Boys’ from the series name [Biggest, Baddest Books for Boys] and we all agree here at Abdo that it was a very smart idea".
Give into the SJW entryists and soon it will be deemed as out of bounds to make games for boys as it already is to publish books for boys.