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Tuesday, October 06, 2015

The birth of anti-SJW advertising

Direct 2 Drive shoots directly at the SJWs:
Direct 2 Drive, an online games retailer, has adopted the PR strategy of the moment: relentless mockery of hand-wringing social justice warriors on the web.

D2D recently launched a tongue-in-cheek “Trigger Warning Week,” a limited offer of 50 – 80% discounts off gaming’s “most inclusive, diverse, and empowering titles.”

They were, of course, being ironic. Among the “empowering titles” on sale is Hitman: Absolution, a title which was once angrily accused by feminist critic Brendan Keogh of epitomising the “rape culture problem” in gaming. Tomb Raider: Underworld, one of the last Tomb Raider titles before her de-sexualised 2013 reboot, is also on sale. The icing on the cake is the latest instalment of Duke Nukem, a series famous for explosions, breasts, and foul language. (Anita Sarkeesian might call it “toxic masculinity.”)

D2D followed up their sale with some triggering posts on social media. They mocked the concept of “cyberviolence,” a term recently coined by a widely-mocked report from the United Nations women’s group. They also gave a nod to GamerGate, attacking SJW blogger Leigh Alexander’s notorious “Gamers are over” article, a left-wing critique of the gamer identity which became a catalyst for the movement in 2014.
Someone was telling me I should market myself as an anti-SJW consultant. My initial thought was that he was joking. But it might actually make a good deal of sense. After all, few things destroy an organization's raison d'etre more completely than social justice convergence.

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37 Comments:

Blogger RobertT October 06, 2015 7:25 PM  

"relentless mockery of hand-wringing social justice warriors on the web"

Best approach in the world, No one likes to be ridiculed, or to be associated with someone who is.

Blogger Groot October 06, 2015 7:28 PM  

"anti-SJW consultant"

You wrote the book on it. Inoculate your company/organization. A marketing seal of approval. Avoid mockery. Provide mockery.

Blogger Carl Philipp October 06, 2015 7:33 PM  

I was actually thinking about that on the subway ride home when reading comments on the recent Linux article. If tech leaders have no idea why the hell nobody's doing any coding anymore, somebody with the experience to come in, look around, and say "here is a list of everybody you should fire" could make bank.

Blogger Dave October 06, 2015 8:04 PM  

Vox Day the SJW Hatchet Man. Destroys Codes of Conduct on sight. Ready and primed to spawn an army of anti-SJW consultants to harden your organization.

Blogger Masha K. October 06, 2015 8:26 PM  

@#4: That sounds like a great Marvel character :)

Blogger Bob October 06, 2015 8:26 PM  

Maybe you should design an outright anti-SJW video game in which the hero has to "rescue" victims from Mandatory Sensitivity Training, Re-Education camps, prevent SJW's from interfering with speeches by conservatives at universities, etc.

Blogger mistaben October 06, 2015 8:29 PM  

Just no escort missions, please.

Blogger Emmanuel Mateo-Morales October 06, 2015 8:35 PM  

@Masha K.

Marvel? Pfff... that den of SJW's. Though, I will admit that The Hatchet Man would make a good name for a superhero/anti-hero.

Blogger Emmanuel Mateo-Morales October 06, 2015 8:36 PM  

@Masha K.

Marvel? Pfff... that den of SJW's. Though, I will admit that The Hatchet Man would make a good name for a superhero/anti-hero.

Blogger Dave October 06, 2015 8:37 PM  

Heh

Blogger LP999/S.I.G. Burnin' Up! October 06, 2015 9:09 PM  

Awesome, same format, different design.

It will be instructive and entertain' to let the sjws freak out.

Blogger Chris Mallory October 06, 2015 9:11 PM  

I enjoyed both Hitman Absolution and Tomb Raider 2013. Both were far more enjoyable than Far Cry 3 : Revenge of the Frat Boys and Assassin's Creed 3: Wagon Burner's Revenge.
I made it through FC3, but uninstalled the game as soon as I did. AC3 was such a pile of burning crap that I quit halfway in.

Blogger Masha K. October 06, 2015 9:12 PM  

Are there any numbers out as to how much/if it helped their sales? It would be a good followup story if available.

Blogger Unknown the Elder October 06, 2015 9:19 PM  

I thought social justice convergence was impossible.

Blogger Dan in Tx October 06, 2015 9:45 PM  

Ridicule and mocking. It is indeed a sweet thing to see these people's own tactics turned against them.

Blogger Cataline Sergius October 06, 2015 9:55 PM  

I think there is a market for anti-SJW consultation. Particularity in advertising.

For instance; Green Inferno only made six million. Yet it's production budget was five million.

Now I wasn't willing to pay money to actually see it you understand. But I certainly would have been willing to pay money to walk of it.

I'm sure I am not the only one.

I'd have done so on general principle. However it was so badly marketed, that it was gone from the theaters by the time I knew it existed in the first place.

Why did Green Inferno fail?

Bad marketing.

The marketing campaign was unwilling to say, come see damn smelly dirty SJWs get eaten by South American cannibals. That is what Eli Roth was selling there. If you wanted to see that, come see this movie.

Think how much money that movie would have made with an anti-SJW friendly marketing campaign.

Blogger Tallawampus October 06, 2015 10:02 PM  

I started playing Far Cry 3 twice and just couldn't get past how obnoxious those frat boys were...and that I was supposed to be one of them. I'd imagine my character wearing his hat sideways with an unbent brim and get nauseous and have to rage quit.

Blogger Emmanuel Mateo-Morales October 06, 2015 10:14 PM  

@18

Play FarCry 3: Blood Dragon. Much less obnoxious and far more entertaining.

Blogger Doc Rampage October 06, 2015 11:13 PM  

I actually mentioned this in my review of SJW Always Lie. Vox mentions, but passes quickly over, the fact that getting rid of SJWs gives a company a competitive advantage. I think that observation deserves a lot more attention.

Blogger Thomas Paine October 06, 2015 11:33 PM  

Start of something really good

Blogger Forrest Bishop October 06, 2015 11:43 PM  

@16. Cataline Sergius

Green Inferno only made six million. Yet it's production budget was five million.
Now I wasn't willing to pay money to actually see it you understand. But I certainly would have been willing to pay money to walk of it.


Walk of it? Those are interesting numbers- it covered costs, then stopped. Nobody loses large. Why?

Why did Green Inferno fail? Bad marketing.

Why was Green Inferno poorly marketed? We know that they know that there is a massive, pent-up demand for viewing and cheering cannibalized SJWs. It might have been another Rocky Horror Picture Show or a They Live. Of course, that interferes with The Narrative. Maybe somebody nodded to somebody?

Blogger maniacprovost October 06, 2015 11:52 PM  

In SJW Advertising news, Ann leckie's post at Whatever is as annoying, nondescriptive, and pointless as her books.
Big Idea.

Blogger Forrest Bishop October 06, 2015 11:52 PM  

So there's these two cannibals having dinner one night, somewhere deep in the Amazonian jungle. One of them says "You know, I fucking hate Phile Pedofer". The other looks over and says "then just eat the noodles".

Blogger Groot October 07, 2015 12:21 AM  

Cannibal Husband: "I don’t like your Mother."
Cannibal Wife: "Try the potatoes."

Blogger Forrest Bishop October 07, 2015 12:36 AM  

@24. Groot

Cannibal Husband: "I don’t like your Mother."
Cannibal Wife: "Try the potatoes."


Hey, I stole it fair & square.

Blogger Jim Milo October 07, 2015 4:29 AM  

@4 Up In The Air 2: SJW-fu.

Gavin McInnes and Milo cameo as the Chair and CEO of Victimbux, Inc, a croudfunder / VC firm in the bad part of Oakland. An IRS/DEA raid for money laundering puts a big crimp in income, and rightsizing is needed. Legendary hatchet man George Clooney is retiring and mentoring Vox in HR. But when Big Red and the Mattress Girl start to file bogus harassment complaints to delay their lay-off, Vox and George team up with reformed SJW Anna Kendrick to save tech companies from crazy people.

Blogger Jim Milo October 07, 2015 4:37 AM  

@6 I wish we could raise Adam Thrasher and make a Space Moose movie.

Blogger Mr.MantraMan October 07, 2015 7:02 AM  

SJWs almost the same demographic profile as David Duke's audience so in effect you could market it this to the glorious oppressed people of color as "Priveleged white mutha fuckas get whacked" and clean up at the box office.

As for mattress girl she looks lost, she needs to convert to Islam.

Blogger Aeoli Pera October 07, 2015 9:00 AM  

Our new game is so badass that it jumps out of your computer and commits cyberviolence IN REAL LIFE.

Blogger hamburger October 07, 2015 10:09 AM  

Campbell Soup, on the other hand, is in full-frontal alienate your customers mode:

https://www.youtube.com/watch?v=7rZOMY2sOnE

*TRIGGER WARNING*

Blogger Trimegistus October 07, 2015 10:29 AM  

Campbell's: the soup of choice for gay men who like to stick things in little boys' mouths.

Blogger Cataline Sergius October 07, 2015 10:57 AM  

@21 Walk of it?

In answer to your question I dropped a key word there.

Walk out of it.

Blogger Unknown the Elder October 07, 2015 11:03 AM  

@31 Pretty ugly, but it had to be said.

OpenID Steve October 07, 2015 1:16 PM  

Vox Day the SJW Hatchet Man. Destroys Codes of Conduct on sight.

Shouldn't that be Tomahawk Man? His secrete ID is Uncle Tom A. Hawk.

Just no escort missions, please.

You could doxx politicians that use escorts, oh wait Gawker already did that with Tim Geither's brother.

The marketing campaign was unwilling to say, come see damn smelly dirty SJWs get eaten by South American cannibals

That's the kind of movie I would have to go alone to see.

Campbell Soup, on the other hand, is in full-frontal alienate your customers mode:

Could be worse they could have adopted a niglet.
-BGS

Blogger LAZ October 07, 2015 1:50 PM  

Could be worse they could have adopted a niglet.
-BGS

That little boy isn't completely Caucasian like the "fathers".

OpenID Steve October 07, 2015 3:30 PM  

Could be worse they could have adopted a niglet.-BGS That little boy isn't completely Caucasian like the "fathers".

Someone should troll them that they are not properly representing all the gay/lesbian couples that adopted hiv+ crack baby niglets that no one else would adopt. For a while that was the only thing gays could adopt, until cat ladies decided gays needed their fair share of pretty white boys.

Blogger Jim Milo October 08, 2015 1:50 AM  

@2 You could even call it ISO Over 9000 certification.

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