Their values are not our values:
The Kellogg Co. said in a statement that it regularly works with media buying partners to “ensure our ads do not appear on sites that aren’t aligned with our values as set forth in our advertising guidelines.”I don't know about you, but I think I can give up Rice Krispies for America. But it's good to know that we can refuse to do business with those who don't share our values.
Kellogg’s guidelines state that it won’t place ads in media that “encourages offensive behavior to others, or where the media is not consistent with our product or corporate image.”
The cereal company said that it advertises on a large number of websites, “so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
It is common for companies to buy online ads through third-party networks or ad exchanges that place the ads on numerous sites. As a result, many companies may not be aware of which sites on which their ads ultimately appear.
Other companies that have pulled their ads from Breitbart in recent weeks include the insurance giant Allstate and the ad exchange AppNexus.