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Thursday, April 13, 2017

Diversity and comic sales

Jon Del Arroz looks deeper into the decline of Marvel as it relates to the comic giant's descent into diversity:
A comic book retailer in the San Francisco Bay Area voiced his frustration, saying Marvel went from 48 percent to 25 percent of his sales. His shop and livelihood are at risk because of Marvel’s continued dedication to their shallow faux-diversity. If this type of cheap virtue signaling doesn’t work in San Francisco, what audience do they think they’re selling to?

Hearing the poor sales figures from a retailer prompted me to look into Marvel’s writers. Over a period of two weeks, I dug through the Twitter accounts of every current Marvel writer listed on marvel.com‘s new releases page, to see where they stood on politics. What I found would have been shocking, if I hadn’t already seen the extreme left-wing preaching posing as superhero adventures from their products. Even with that, the sheer lockstep and groupthink that these social media profiles display is unthinkable.

Out of 30 writers, every single one made bitter posts attacking President Trump and conservatives. There were no dissenters. Not one had a difference of opinion, not one even saw the sense in refraining from posting about politics... As a business, one would think that a company the size of Marvel would keep their customers’ demographics in mind. But as we’ve seen above, a large portion of their customer base has been told they’re not wanted. Their problem: the new, diverse crowd they desire didn’t come into comic shops to purchase their books to replace those they shunned.

I ran a Twitter search again, this time to investigate Marvel’s religious leanings. Marvel has writers who profess to be atheist, Jewish, and they even have a Muslim writer. Most writers, eager to speak out on their left-wing politics, don’t talk about their religion at all.

I did find one oddity: out of the entire group, I did not find one writer that openly professed Christianity. On the contrary, many of the writers made comments mocking Christians or the Bible. It begs the question: does Marvel hold a latent religious intolerance toward Christians? Based on this research, it would appear so.
No wonder the response to the idea of Castalia House Comics has been so strong. Marvel has completely turned its backs on most of its audience. Increasingly, it appears that disruption is the natural consequence of diversity in the corporate world.

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107 Comments:

Anonymous Pug April 13, 2017 3:17 AM  

Vox, I hope you're not tired of disrupting yet.

Blogger Lucas April 13, 2017 3:18 AM  

This comment has been removed by the author.

Anonymous Andrew Anglin April 13, 2017 3:18 AM  

as is usual in such matters, the "non-religious" and "professed atheists" will, upon investigation, turn out to be almost entirely Jewish. Ethnically and ideologically, the comics are as one with the rest of the (((MSM))).

Blogger Lucas April 13, 2017 3:19 AM  

LOL Not even Folsomners want diversity

Blogger Abyssus Invocat April 13, 2017 3:23 AM  

The SJW slogan: "Converge and Die" Apple had better hope the alt-right doesn't get the capital to start making hardware.

Blogger Krul April 13, 2017 3:27 AM  

Not just Marvel. Image Comics, too.

Anonymous Yann April 13, 2017 3:46 AM  

What uses to strike me from that is that diversity is always about race, never about critical thought and opinion.

It's like "I want diverse races but everybody should have the exact same opinion". So where's the diversity, really? I want people who challenge my own opinions, and indeed, I use to follow blogs that have diverse political opinions to see what's their point about different issues. What kind of diversity is that where you can exchange marvel writers twitter accounts and you wouldn't notice the difference?

Anonymous Adam G. April 13, 2017 3:52 AM  

@6 - I don't believe Image functions the same way Marvel does in terms of their staff and creators. Either way, I've never read Savage Dragon. Just The Autumnlands and Astounding Wolf-Man. The former's good, the latter a bit out there.

Anonymous Mathias April 13, 2017 3:58 AM  

What I would really like to see is a comic about the Norse Gods that depicts them as true to the original source material, meaning Thor is a Brown-haired, Brown-Eyed character who travels in rags and is often mistaken for a beggar, Baldur is the blond-haired pretty boy who Gary Stu's Norse mythology till he dies, and Heimdall is actually depicted as the Whitest of the Gods.

Blogger Heuristics April 13, 2017 4:00 AM  

Would be fun to see a dark satirical comic about the 'Social Justice League', a group of diverse, body positive, ugly people in spandex with blue/pink hair running around (trying to) defeat criminals through the power of explaining how their behavior stems from the patriarchy.

Anonymous JAG April 13, 2017 4:12 AM  

In order to rescue itself, Marvel must retcon this bullshit into being a separate reality away from the main 616 line. Restore the traditional characters back to what they were, and most importantly of all is to fire the writers. Clean sweep them out, and hire non SJWs to write the stories.

The above steps are the logical, and the only way Marvel digs itself out of this hole, but we all know that isn't going to happen because Second Law.

Anonymous Looking Glass April 13, 2017 4:22 AM  

There's some jokes about "Make Frank Miller Great Again!".

Granted, what they really need is to resurrect Jack Kirby.

Blogger Resident Moron™ April 13, 2017 4:25 AM  

@Yann

This is the root problem of all SJWs and anything they're involved in: they are full of self-contradictions which guarantees failure.

They proclaim that skin color is irrelevant but insist it is so vital that you must hire a certain number of varying skin tones.

They are the very incarnation of DoubleThink, a system of non thought so destructive that only government could endorse it.

Anonymous JAG April 13, 2017 4:32 AM  

Resident Moron™ wrote:@Yann

This is the root problem of all SJWs and anything they're involved in: they are full of self-contradictions which guarantees failure.

They proclaim that skin color is irrelevant but insist it is so vital that you must hire a certain number of varying skin tones.

They are the very incarnation of DoubleThink, a system of non thought so destructive that only government could endorse it.


SJW: "White people refuse to talk about race issues."

White guy: "OK, let's talk."

SJW: "You can't possibly understand because you are a fucking white male!"

"*sigh*"

Anonymous JAG April 13, 2017 4:40 AM  

And more recently --

"Trump is literally Hitler."

"Sean Spicer compared Assad to Hitler?!?!? Holocaust denier!!!!"

Anonymous T and A man April 13, 2017 5:29 AM  

This think much of what spawned modern comics outside of Batman and Superman, was conservative views in the aftermath of WWII.

Left those those whose views are the antithesis of its progenitors, it all turns to crap.

A bit like the authors of civilisations I suppose

Anonymous asachi April 13, 2017 5:33 AM  

they insult over 60% of their customer base and then wonder why sales are falling hmm. white men are a good market niche. lets see how they sell to the diversity

Blogger JP April 13, 2017 5:43 AM  

Razorfist has some thoughts

Anonymous A British Friend April 13, 2017 5:43 AM  

For a great comic, try Robert Kirkman's Invincible. There's lip service to the Narrative, but as it's gone along it's become more red pilled.

In a recent issue, the normally virtuous 'never kill' superhero Invincible was having a fight with some bad guys when he had the epiphany, 'Being a hero is bullshit', and squished a villain's neck until his head popped off.



Anonymous NOYB April 13, 2017 5:51 AM  

I'll never understand the obsession these people have with diversity and making countries diverse.

I hate diversity.

It's like someone saying 'hey, your kids all look like you. Why are all your kids white? Why aren't any of them gay? Where's your transgender children?? Why are all of your kids biologically related to you?? Why not adopt?? Your family's boring!!"

Insane.

Of course, they'll never say Asia is too Asian and needs more white people living there.

Anonymous Man of the Atom April 13, 2017 5:59 AM  

Krul wrote:Not just Marvel. Image Comics, too.

Erik Larson has been over the SJW edge for some time. Obama appeared in Savage Dragon repeatedly as a hero of the people.

Blogger Damian Michael April 13, 2017 6:35 AM  

Good Day Vox,

Quick question (if you have the time or the desire to answer): In reference to the Castalia House Comics project, and specifically to Alt-Hero, I have actually been working on a detailed backstory for a Punisher/Batman/Rorschach-type character that I think would work very well for Alt-Hero (this is a side-project that I was working on well before the Alt-Hero idea came up). As such, I am happy to send you all the details of this backstory for Alt-Hero's potential use, as I think this backstory is something which would work very well for the Alt-Hero comic. However, I just want to confirm whether you are open to receiving such a solicitation or whether you are not interested in any outside assistance.

And just so you know that my writing skills are relatively decent, please be advised that I have been published by Return of Kings numerous times and have also had my material (under a different name) published by you on this blog about three or four times in the past.

Anyway, I just wanted to help with the Alt-Hero project and this seemed to be a good way to do so. As such, please let me know if you would like me to send you an e-mail concerning this matter, as I do not wish to waste your time if you would rather not receive one.

Thank you.

Damian Michael

Blogger Ron April 13, 2017 6:46 AM  

@JAG

SJW: "You can't possibly understand because you are a fucking white male!"

Since everything is a social construct (ie made up bullshit) then you can be "socially constructed" to exist with an inherent refusal to talk about race. Further, even your attempt to discuss race becomes part of your refusal to discuss race.

Blogger Ron April 13, 2017 6:50 AM  

@JAG

In order to rescue itself,

Why bother? They are making billions from the movies. Ive noticed that whenever women or SJWs successfully enter a field its usually because that field is of less interest to those controlling the field.

Anonymous Slen April 13, 2017 6:52 AM  

Marvel Delenda Est

Anonymous Cheshirych April 13, 2017 6:57 AM  

Its time for the invisible hand of the non-free market to strike down the marvel commies. Why in the hell DC is not capitalizing on their competitor stupidity is beyond me. The opportunity for Castalia to fill in the void in a marketplace is hot.

Anonymous Cheshirych April 13, 2017 7:01 AM  

The damned Mouse turns everything it touches into shit. They are kinda like king midas, only their product is not gold.

Anonymous Cheshirych April 13, 2017 7:06 AM  

It is time for all people of integrity to come out and put mouse on ignore list, as mouse poisons childrens minds with sjw and commie lies.

Anonymous Objective Observer April 13, 2017 7:06 AM  

Yesterday morning I heard a business being interviewed on a local talk radio station. The station caters to the conservative side- Rush Limbaugh, Michael Savage, Economic News, etc. The business is a competitor of a friend from the next city over and it was clearly a foray into his domain where he dominates the market. I called him to tell him about it and his response was that his customers were liberal and he didn't want to advertise with "that kind" of radio station.

These people understand what they are doing, they simply don't care if cuts off 50% or more of their business opportunities.

Blogger J A Baker April 13, 2017 7:18 AM  

I think it's ironic that so many of these corporations are pushing Social Justice because ultimately Social Justice is a harbinger of Socialism which would be the total undoing of the corporate culture of competition and profit.

In the end we are really all just customers to these corporations, even the SJWs, only it is becoming apparent more and more that SJWs really don't buy the products that they promote; no one does.

And at some point a company is going to discover the mistake in firing its best salesmen etc.. simply because they violated some abstract politically correct dictum, and that in their place is a whiny SJW with self esteem issues who has terrible ideas and work ethic, but is ready to sue at the slightest perceived insult, and who's life's purpose is to make it as hard as possible for you "evil" corporation to make a profit.

I think the SJWs where the ones who cried the loudest and got the most attention and therefore were wrongly perceived to be representative of the majority, but corporations are finally it seems discovering their error, which highlights the SJWs error, which was to assume that the companies they were converging would not care about real results and real profits.

The same company that make the Jesus Fish bumper stick also make the Darwin Lizard bumper stickers. We're all customers; pick your flavor.

Anonymous Rodrigo Duterte April 13, 2017 7:26 AM  

VD, imagine what Anglin as writer paired with a good artist could do with a comic story arc (or at least a double-sized special issue)? The kvetching would be off the charts... and the keks as well. It would certainly garner instant media attention.

Maybe there is such a thing as bad press, but with a commitment to actual free expression, Castallia Comics would certainly stand out from the competition right out of the gate. Lol.

Blogger Cataline Sergius April 13, 2017 7:29 AM  

The sad thing is that Marvel wasn't always like this.

Back in 1990 Marvel gave Libertarians there own print. It was called Open Space and it was an anthology set in a shared universe. And the writers weren't UFOs either. F. Paul Wilson, L. Neil Smith, Lawrence Watt-Evans among others.

Now it would be an unthinkable invasion of the sacred safe-space at Marvel to launch a title like that.

Anonymous p-dawg April 13, 2017 7:38 AM  

@27 More like King Mierda, no?

Blogger Aeoli Pera April 13, 2017 7:40 AM  

Wow, it's like white flight! You'd almost think there's a pattern.

Blogger Aeoli Pera April 13, 2017 7:42 AM  

I have a request: burn the churches on your way out so they won't perform gay marriages in them in the name of Christ. Don't worry, they can't fathom actually building them because subversion is all they know, so once the building is gone that's that.

Blogger Aeoli Pera April 13, 2017 7:44 AM  

Cataline Sergius wrote:The sad thing is that Marvel wasn't always like this.

Back in 1990 Marvel gave Libertarians there own print. It was called Open Space and it was an anthology set in a shared universe. And the writers weren't UFOs either. F. Paul Wilson, L. Neil Smith, Lawrence Watt-Evans among others.

Now it would be an unthinkable invasion of the sacred safe-space at Marvel to launch a title like that.


Eh, libertarians are shitty people.

Blogger Cataline Sergius April 13, 2017 7:53 AM  

A comic book retailer in the San Francisco Bay Area voiced his frustration, saying Marvel went from 48 percent to 25 percent of his sales. His shop and livelihood are at risk because of Marvel’s continued dedication to their shallow faux-diversity.

One private concern I had had about Castalia's comics line, was how would you get them into the comic book stores?

Comic Book Store Guys are usually would be comic book writers who couldn't' break into the business.

They like to tout how Progressive comics have always been. It's part of their identity. Were they going to let an Alt Right print enter their sacred chamber of sooper comic virtue signaling?

Now I think that my concerns were unfounded. Starvation makes for an open mind. Those guys NEED the income.

Anonymous Silly but True April 13, 2017 7:56 AM  

"I ran a Twitter search again, this time to investigate Marvel’s religious leanings."

We know it has artists who hate Christians and Jews.

Stanley Lieber. Jacob Kurtzberg. Joseph Simon. Shuster. The comic industry's problem is it actually purged all its Jews from places of power.

Anonymous The OASF April 13, 2017 8:02 AM  

I accidentally was exposed to Captain America Civil War on Netflix the other weekend. I marveled at Marvels disaster of a movie. The political correctness. The tie-ins to false-flag fake news media narratives. Who actually watches this crap? Maybe the media fake-reports ticket sales while the CIA slush funds are bailing out the Hollywood movie studios?

I gave up on movies about 4 years ago, don't miss them one bit.

But on a more serious note it's not just comic book writers of the social justice Warrior extreme left fringe that dominate their organization.

They seem to dominate every single organization of consequence. Every. Single. One. How is that even possible?

Blogger tuberman April 13, 2017 8:09 AM  

39. OASF
"They seem to dominate every single organization of consequence. Every. Single. One. How is that even possible?"

I think the SJWs have been working at these convergences for a very long time.

Blogger JP April 13, 2017 8:10 AM  

NOYB wrote:I'll never understand the obsession these people have with diversity and making countries diverse.

It is so that white people are bred out of existence. It's cultural and literal genocide without ever pulling out the machetes.

Blogger Lovekraft April 13, 2017 8:15 AM  

The claim of the alt-right is for these companies to take a sincere look at who are the true villains, and the tired trope of the evil white male is tiring and stale.

The faceless bureaucrat, the blue-haired feminist etc. These are today's villains.

Blogger tuberman April 13, 2017 8:19 AM  

26.

"Its time for the invisible hand of the non-free market to strike down the marvel commies. Why in the hell DC is not capitalizing on their competitor stupidity is beyond me."

The free market has nothing to do with it, and Globalists don't give a damn about "the Invisible Hand of the Market." They plan to use (((billionaire Globalist))) money to prop up market failing companies until they are no longer needed. They simply did not foresee the populist movements arising with the strength it has, nor companies like Castilia House.

Blogger Chris Mallory April 13, 2017 8:26 AM  

Marvel has been full of SJWs since the mid 60's, if not earlier. You had the avalanche of black characters starting in 1966.

It would be hard to count all the "white, racist" groups or Christian groups that have served as villains in Marvel comics over the years.

In the early 80's they started in with the race mixing with Cloak and Dagger. The C&D creator had this to say " The inspiration for Cloak and Dagger came to Bill Mantlo after a visit to Ellis Island. He recounted, "They came in the night, when all was silent and my mind was blank. They came completely conceived as to their powers and attributes, their origin and motivation. They embodied between them all that fear and misery, hunger and longing that had haunted me on Ellis Island."

Blogger Cail Corishev April 13, 2017 8:31 AM  

Sounds like Ellis Island should be exorcised. Then bulldozed, pushed into the sea, and exorcised again to be sure.

Anonymous Silly but True April 13, 2017 8:33 AM  

Marvel's 4-billionaire Alt-right Trump supporting Jewish owner Isaac Perlmutter has a case of self-guilt over his own success?

Blogger Mr.MantraMan April 13, 2017 8:40 AM  

Then Second Law Marvel into the dustbin of history, a bit of mild or not so mild critique, they double down again and again and then poof they become a joke and then gone.

Blogger tuberman April 13, 2017 8:42 AM  

46. s but t,

In the short run, it's not even about Guilt anymore, as Stefan is correct, it is about short-term addiction to Power...they all need their fix.

The Jews are as stupid, long-run, as they are the same as everybody else, as this obviously leads to their total destruction, yet Power for Now...they wants' it, they needs' it...The Ring of Power.

Blogger SouthRon April 13, 2017 8:47 AM  

@Cail. Don't stop there. Take all of NYC with it.

Blogger Mr.MantraMan April 13, 2017 9:04 AM  

IMO if you want to see how SJW are taken down read Clay Travis' latest bit about him becoming a transvestite penis tucker and winning the next ESPY.

Of course no true intellectual would stoop to such a level, loss with dignity.

Blogger Some Guy April 13, 2017 9:05 AM  

"@Cail. Don't stop there. Take all of NYC with it."

Take Manhattan as well.

Blogger Javier April 13, 2017 9:08 AM  

Probably the most retarded thing I ever read. Jews being displaced from power? Only a fucking kike can spread a lie of that magnitude. Yeah Marvel sucks balls and should be burned to the ground along with DC

Blogger Javier April 13, 2017 9:11 AM  

There is still time to stop all the shit skins. Some whites I suspect just want to die, the brain wash has gone too deep in some parts. The rest we should hold out in Russia until everyone else starves to death of sheer incompetence

Anonymous BbigGayKoranBurner April 13, 2017 9:23 AM  

If this type of cheap virtue signaling doesn’t work in San Francisco, what audience do they think they’re selling to?...LOL Not even Folsomners want diversity

I don't know what they were thinking making gay supers less butch than their boyfriends.

and Heimdall is actually depicted as the Whitest of the Gods.

In Marvel's defense odinists thought Marvel took the part about Heimdall having a "dirty backside" to mean he was black instead of gay.

Would be fun to see a dark satirical comic about the 'Social Justice League', a group

I swear I thought this comic was a parody of feminism until recently
http://www.gynostar.com/archives/comic/the-just-us-league

OASF "They seem to dominate every single organization of consequence. Every. Single. One. How is that even possible?"

Boy Scouts won the supreme court in 2000 but 1000+ jewish lawfare attacks later and they are taking trannies in 2017

OT:I guess I better take down those kayaking pictures ;)
1st US moslem nigerette judge found floating in the river.

https://www.yahoo.com/news/united-states-first-female-muslim-judge-found-dead-024121994.html

Blogger Unknown April 13, 2017 9:24 AM  

Marvel has always had diverse characters and had sales success. The problem now is that they are pushing SJW themes and diverse characters instead of telling stories.

Anonymous aegis-1080 April 13, 2017 9:33 AM  

Every "comic book store" that is interested on making money jumped straight into selling Japanese stuff years ago. Because, despite everything, at least is not converged. Oh, and the cheaper distribuition model (big publishing houses that sell 3$ "graphic novels" vs. cheap black-and-white newspaper magazines. Hmmm.) means that you can try anything to see if it sticks.

Anonymous Stickwick April 13, 2017 9:49 AM  

Comics have changed a lot since I was a collector back in the '80s. If it weren't for games, I wouldn't even bother to go to comic shops anymore.

There was dark and violent stuff back in the 80s, but it's nothing compared with what's on the shelves now. Besides the forced programme of diversity, it's mostly a grotesque parade of nihilism, ultra-violence, and depravity. If you haven't been in a comic shop in the last 10-20 years, you really ought to go and see it for yourself.

It's not surprising Marvel comprised half of comic sales, given how deeply into the gutter other comics have slunk. Readers want stories -- good stories -- with at least some of the elements of what made Western literature great. What's on offer now, quite honestly, looks like it's straight from the pits of Hell. It's like the anti-civilizational Left isn't even pretending that rebellion is fun anymore.

It'll be interesting to see if Marvel reverses course, or if SJWs eventually drive it over a cliff.

Blogger James Dixon April 13, 2017 9:53 AM  

> I gave up on movies about 4 years ago, don't miss them one bit.

The guy who played Hercules on TV is making a movie with Sean Hannity backing it: http://www.hollywoodreporter.com/news/sean-hannity-executive-produce-faith-friendly-movie-kevin-sorbo-955970

Anonymous a deplorable rubberducky April 13, 2017 10:02 AM  

Disney acts as the Amenable Authority for the SJWs of a company they buy out. And so the SJWs begin to run down, isolate and purge all the bad variables in their environment. Because we're all the same, dontcha know, if we just control the variables? It's Warren Construction 101.

Blogger Karl April 13, 2017 10:18 AM  

“Marvel Is Owned By Disney. When Jews Are Offended, There Is No Mercy” – Ardian Syaf On His Dismissal From Marvel

https://www.bleedingcool.com/2017/04/12/marvel-owned-disney-jews-offended-no-mercy-ardian-syaf-dismissal-marvel/

Bleeding Cool has been covering the Ardian Syaf situation with Marvel Comics in depth since the weekend. The artist hid a number of secret messages in the artwork of X-Men: Gold #1, published a week ago.

Referencing Indonesian political issues, particularly the “212” protest against Jakarta’s Christian governor Ahok, the messages included references to a Qu’ran verse unfavorable toward Jews and Christians as leaders in the Indonesian translations. The messages were reported on by Bleeding Cool this weekend,, prompting a response from Marvel promising disciplinary action as well as the removal of the messages from future printings and digital copies.

Anonymous Just another commenter April 13, 2017 10:32 AM  

Of course the Marvel writers a very diverse lot. They include traditional left, hard left, communist left, AntiFa left, radical left, progressives, Che left, Democrats, Worker's Party members, Pinkos, Commie-Simps, Liberals, SJWs, and of course, Jews. They are a very tolerant and diverse bunch, as you can plainly see.

This is also known as "a market opportunity." I'm not into comics, but I can see few things causing as much gas with them as recruiting "the Watchtower ladies" as door-to-door comic sales people :-)

Anonymous karsten April 13, 2017 10:45 AM  

"No wonder the response to the idea of Castalia House Comics has been so strong."

Of all of Vox's ideas, this may be his best to date, IMO. That is, it is a subset of his most important general contention ("We need to build our OWN institutions, our OWN media.") But of the various branches of this general tree, this one could well be the most fruitful.

In retrospect, it's a wonder that it hasn't been attempted till now.

Our own films, our own TV shows, these are still well beyond our ability, resource-wise. But comic books, this seems possible.

Blogger Jon D. April 13, 2017 10:46 AM  

As one of the earlier commenters says: it's not just marvel, it is all of comics. Here's whole industry analysis:

DC has a lot too, but they at least have people at the top who instruct their team not to ruin their iconic images. They're not all that much better. The writers are still about as terrible as it gets, worse than a lot of SF.

Image also has that heavy heavy bent -- many Image writers/artists have had me blocked since my first article came out. I guess that's a virtue signal? not sure what that accomplishes? Gabriel Hardman is one who wrote a nice SF book who the day after the first Marvel piece, I wrote a very positive review of his books (despite his politics) and he immediately blocked. I have no other conclusion to make than he hates Hispanic reviewers.

Boom is owned by Mark Waid -- super SJW.

IDW gets praise from Chuck Dixon. They seem at least neutral and don't discriminate.

Dynamite seems pretty good. Same as IDW, seems neutral and doesn't discriminate.

Valiant I liked because I thought it was going to follow the above, but they have 2 titles that actually push SJWness instead of stories. It's not their whole line though.

And those are all the companies that are relevant.

So yes, at best we have neutral companies, but the vast majority of content is opposed to us and hates us. That's why we need Castalia House. That's why I straight up name dropped the publisher's blog in my bio even though it's hardly relevant, so that mainstream Federalist readers can search it.

Blogger Ariadne Umbrella April 13, 2017 10:51 AM  

You are leaving out Tipper Gore. She's Al Gore's wife. She's not even elected. She forced the hearings that led to the Parents Advisory Stickers on albums. She also targeted comic book stores. Men went bankrupt. Smaller, independent black and white comics went bankrupt.

Marvel and DC survived. Ones with various ciewpoints did not.

Blogger Rational Thinker April 13, 2017 10:59 AM  

I propose a new maxim for corporate America: Diversity is our downfall.

Anonymous VFM #6306 April 13, 2017 11:10 AM  

In retrospect, it's a wonder that it hasn't been attempted till now.

Not really. Comics are a massive pain in the neck from stem to stern. First, their business model grew out of disposable paper, newsstands and pocket change.

Monthly subscriptions involve work or overhead. Either the reader has to visit a shop that holds his copies, or the publisher has to bulk mail.

Production for a single 32 page book has to pay a minimum of four people, and it is read now in less than 10 minutes (because of the reduction in text since the 1980s).

Finally, it isn't easily digitized: either people don't want their comics that way or they want far more content for the money.

I am glad it is finally being done, but it makes sense why it has taken this long to be tried. It is a tricky one.

Anonymous 5343 Kinds of Deplorable April 13, 2017 11:14 AM  

Graphic novels, standalone or in a series, seem to me the most logical approach in today's market. Four dollar thirty-page floppies are fun for collectors, but not particularly useful otherwise.

OpenID marsascendant April 13, 2017 11:23 AM  

How would I submit a comic proposal?

Anonymous DaveA April 13, 2017 11:58 AM  

Besides blind allegiance to the social-justice movement, Marvel might be suffering from New Coke Syndrome, where a company changes its flagship product to broaden its appeal, but only ends up pissing off their loyal customers.

Blogger flyingtiger April 13, 2017 12:09 PM  

It is no mystery why Marvel is failing- the market place is speaking. To me DC is just as SJW. They are not failing. Can anyone explain this?

Blogger Were-Puppy April 13, 2017 12:17 PM  

You mean nobodies rushing in to buy Muslim Ms. Marvel or
Titty Bar Thor?

Blogger Snidely Whiplash April 13, 2017 12:18 PM  

@Javier has been commenting here for two whole weeks. And in all that time, I don't recall him saying one smart thing.

You know Javier, every time you start talking, it just makes me feel tired all over.

Blogger Were-Puppy April 13, 2017 12:19 PM  

@11 JAG
In order to rescue itself, Marvel must retcon this bullshit into being a separate reality away from the main 616 line. Restore the traditional characters back to what they were, and most importantly of all is to fire the writers. Clean sweep them out, and hire non SJWs to write the stories.
---

Damn straight. Even the Spider Clones were much cooler than this SJW garbage

Anonymous Silly but True April 13, 2017 12:19 PM  

DC added some crazy stuff but didn't (this time around) replace all their guys with SJW equivalents.

Marvel did; it pulled all their majors out.

DC was testing the market for Asian Superman alongside Normal Superman.

Marvel said take it or leave it: Gay Hulk is the Hulk you get, Thorgina is the Thor you get, Blacktain America, Bliron Woman, and Blaspanic Gay Spiderman are all you get.

Blogger Snidely Whiplash April 13, 2017 12:20 PM  

So, when do we get Black Widower, who beats women to death with his bare hands?

Anonymous instasetting April 13, 2017 12:21 PM  

There are two levels of comic supers. Street-level vigilantes, which the Alt-Hero strip Vox posted here the other day seems to be, and the 'have super powers' group.

The first can get by with more generic villains, although even it benefits from Notable Villains. Captain Euro seems to be a good example of this.

Cat. suggested 'White Knight' as the villain for 'Black Knight' and Lovekraft suggested faceless 'crats, and blue haired females.
This and more like it is good.

WK....spergy low delta who develops nanites which enable him to do bodymorphing, and to 'come back from the dead' or as he says 'reboot'. This offers a chance for red pilling as he sees the same girl react differently to his Stud Combat Bod and his normal geek bod even tho he uses the same line on her, twice.

And the reboot brings him back without his latest memories which is a metaphor for the guy who never learns from experience. In some stories, Black Knight, son of the demon, might start to red pill him, but then he gets killed, and forgets it all.

Now, with faceless 'crats, you can ask yourself what powers exemplify not the precise actuality but the iconic feeling of dealing with such. And you don't want to be too on the nose with 'Red Tape Spew Attack'.

Powers The Faceless could have...
1. Immobility a la The Blob
2. Multiple copies, or multiple illusionary copies a la Mirror Master
3. Failure means gained energy and more clones of self.

Powers were gained when he was so incompetent that he was exiled to the basement before being fired (the only 'crat to be fired in the whole agency history), and he found a box with equipment in it confiscated by the IRS for taxes from an old time superhero in the twenties.

Hari Gellen is more comedic. She has alien blue hair from when a UFO buzzed her, and she flipped her Yugo on the way to a Lilith festival. Her hair can move, but its only short, but ...
1. It can shield her face from punches.
2. Cushion head first falls from tenth story.
3. With effort and a scream of rage, she can cause it to expel from her head, and fly across the room to smack someone. Then she has to regrow it, which takes a few seconds (and we get to see her as 'bald'...ewww.)
4. It can pick locks if she bends her head over to put her head to the locked door.
5. If she headbutts someone, her hair can do a gravity and mass defying judoflip of her target.

Blogger Were-Puppy April 13, 2017 12:25 PM  

@26 Cheshirych
Why in the hell DC is not capitalizing on their competitor stupidity is beyond me.
---

DC is just as bad, or worse.

Watch any episode of Flash for mudshark++
Legend of Tomorrow never passes up an opportunity to whine about Waaasciiisssm, lesbianism, blah blah
Arrow has a freakin' gay black genius (which they replaced a white guy with) and they have these dumb romance side stories with him and his husband.

I would say more but my bp is rising.

Blogger Were-Puppy April 13, 2017 12:27 PM  

@30 J A Baker
I think it's ironic that so many of these corporations are pushing Social Justice because ultimately Social Justice is a harbinger of Socialism which would be the total undoing of the corporate culture of competition and profit.
---

HR departments are the spear killing corporations. HR department and entriest SJWs and their CoCs.

Anonymous Carlen April 13, 2017 12:28 PM  

JAG wrote:Resident Moron™ wrote:@Yann

This is the root problem of all SJWs and anything they're involved in: they are full of self-contradictions which guarantees failure.

They proclaim that skin color is irrelevant but insist it is so vital that you must hire a certain number of varying skin tones.

They are the very incarnation of DoubleThink, a system of non thought so destructive that only government could endorse it.


SJW: "White people refuse to talk about race issues."

White guy: "OK, let's talk."

SJW: "You can't possibly understand because you are a fucking white male!"

"*sigh*"


Someday I will make a shirt that says, "I'm Aware, and I've Discussed It. NOW WHAT?!?!?

Blogger Were-Puppy April 13, 2017 12:29 PM  

@32 Cataline Sergius
The sad thing is that Marvel wasn't always like this.
---

I practically learned to read on these old marvel comics - way before any of the SJW crap rolled in

Anonymous Ezekiel Cassandros April 13, 2017 12:29 PM  

Snidely Whiplash wrote:So, when do we get Black Widower, who beats women to death with his bare hands?

His own white girlfriends, specifically.

Blogger Were-Puppy April 13, 2017 12:34 PM  

@38 Silly but True
"I ran a Twitter search again, this time to investigate Marvel’s religious leanings."

We know it has artists who hate Christians and Jews.

Stanley Lieber. Jacob Kurtzberg. Joseph Simon. Shuster. The comic industry's problem is it actually purged all its Jews from places of power.
---

I got a great book about the history of Marvel. IIRC, they pushed out Stan Lee a long time ago.
https://www.amazon.com/Marvel-Comics-Untold-Sean-Howe-ebook/dp/B00DG292XK/ref=sr_1_1?ie=UTF8&qid=1492101245&sr=8-1&keywords=marvel+comics+the+untold+story

Anonymous Walter April 13, 2017 12:36 PM  

Make comics great again! At least Marvel movies are doing better. I can't wait to see Infinity War. Could it be that the comic medium itself is losing sales (being replaced by webcomics) and not just Marvel's?

Blogger Were-Puppy April 13, 2017 12:38 PM  

@44 Chris Mallory
Marvel has been full of SJWs since the mid 60's, if not earlier. You had the avalanche of black characters starting in 1966.
---

Yeah but at least they were original characters, and not F'n pallet swaps like IronSistah, SpiderGangstah, She-Thor, Heimdall, Nick Fury etc.



It would be hard to count all the "white, racist" groups or Christian groups that have served as villains in Marvel comics over the years.
---
Sons of the Serpent



In the early 80's they started in with the race mixing with Cloak and Dagger.
---

Yeah that was lame - very lame

Blogger Were-Puppy April 13, 2017 12:40 PM  

@52 Javier
Probably the most retarded thing I ever read. Jews being displaced from power? Only a fucking kike can spread a lie of that magnitude. Yeah Marvel sucks balls and should be burned to the ground along with DC
---

You're about as convincing as an Italian skinhead I met once. At least change the beaner name if you are going to LARP as a nazi.

Anonymous Precious April 13, 2017 12:45 PM  

Captain America Civil War...I marveled at Marvels disaster of a movie. The political correctness. The tie-ins to false-flag fake news media narratives. Who actually watches this crap.

I gave up on comics back in the 90s, but I still watch Marvel movies and I enjoyed Civil War, though not as much as its predecessor Winter Soldier. I assume by PC you are referring to Wakanda, the most advanced tech nation on Marvel Earth in the heart of Africa and yeah, that is ridiculous.

But the movie at its core is about who should make the decisions about when and where the power of superheroes should be applied. Should it be UN bureaucrats or individual judgement? It is telling that statists tell me it is obvious that Iron Man is right but I argue Captain America is right. A movie that presents both sides and let's people come to such different conclusions is worthwhile IMO.

Plus, the Wakandan super hero Black Panther had a great story arc in the movie about revenge and I enjoyed the actor's portrayal enough that I will give his superhero movie a shot in 2018. But I won't even pretend that anything in that movie will resemble anything like Africa in reality...only what SJWs wish it could be.

Anonymous Brick Hardslab April 13, 2017 12:54 PM  

Who are the CC (Castalia Comics) going to be aimed at? Adults, kids, some of both?

Blogger Were-Puppy April 13, 2017 1:25 PM  

@69 flyingtiger
It is no mystery why Marvel is failing- the market place is speaking. To me DC is just as SJW. They are not failing. Can anyone explain this?
---

Probably something to do with the popularity of the TV shows Arrow, Legends of Tomorrow, Flash, Supergirl

Blogger Were-Puppy April 13, 2017 1:27 PM  

@73 Silly but True

Gay Hulk is the Hulk you get
---

Is Gay Hulk the Korean Hulk? I have only seen the character in Marvel Puzzle Quest (where you can ignore all the idiotic SJW garbage for the most part)

Blogger Were-Puppy April 13, 2017 1:32 PM  

@75 instasetting

For villains you could have politicians that have high ability to persuade people to support laws that are detrimental to most people.

You could also play on the conspiracy and make them shape shifting reptillians. Talk about an ultimate "Hello Fellow White People" when it's a damn alien reptilian :P

A long time ago I had read a comic that had the CEO of a company that was a sort of good guy/bad guy. It depended on the issue, and he had control of the hero team from his R&D unit. it was DNAgents. This type of CEO will be reigned in by the board of directors. You could have SJWs or reptillians try and take the board over to control him like a puppet.

Anonymous A.B. Prosper April 13, 2017 1:40 PM  

And the funny thing? Used carefully to make interesting characters in fiction "diversity" can be useful in small does

I enjoy Agents of Shield from time time, its narrative is schizo ranging from civic nationalist to faintly pro totalitarian.

That show has done pretty well with its choices and while there are a few of the more average stereotypes, in general its used to make interesting characters that make logical sense. The tech boffins are UK Whites for example and while there is a hacker girl, whatever, such people do exist.

They also don't forget the roots of where they come from, for example, the new Ghost Rider was a Latino gang member but it fit and Coulson even noted "he wasn't the first" so Johnny Blaze doesn't get retconned

if the comics did that and had good stories, they could make them more diverse without being noxious.

Unfortunately, the current best they can manage was Iron Man Extremis of which the motion comic was charitably, ass.

I actually prfered the idea


Blogger Michael Thompson April 13, 2017 2:54 PM  

"One private concern I had had about Castalia's comics line, was how would you get them into the comic book stores?"

You wouldn't. Or at least if you were smart, you wouldn't. 95% of the reason that comic books have lost 90% of their market share since 1991 is because their main channel of distribution is to a place where the vast majority of humanity never goes. Way back when, when comic book readership was actually increasing, rather than decreasing, you saw comic books in spinner racks in convenience stores and on shelves in supermarket - you know, places where there is foot traffic from a wide range of people and kids could actually pester their parents into buying them a comic book along with everything else.

Over the years, comic book readership has progressively gotten older and older and older and the geniuses at Marvel, DC, and Diamond Distribution have been too dim to figure out that it's because they caused the main method of distributing their product a specialty shop that almost no child will venture into without having foreknowledge and experience with the product the shop sells.

My gateway into comic books was the convenience store. I bought my first one probably when I was about 8. I didn't actually go to a comic book shop until I was 14 or 15. And I bought plenty of them between 8-14.

If Castalia House really wants to sell comic books, it will figure out some way to put them in front of where people actually are instead of where they hope they might choose to go.

Anonymous Silly but True April 13, 2017 3:03 PM  

@Were-puppy

Yep. It's tough to keep track of all the diversity.

Gay Hulk is also Korean.

Anonymous BBGKB April 13, 2017 3:09 PM  

The guy who played Hercules on TV is making a movie with Sean Hannity backing it

Kevin Sorbo couldn't get a job in Hollywood for the same reason Henry Rollins coulnt before he started sucking cock. Jews didn't want an in shape STR8 white guy portrayed in movies, but every niglet is a STR8 A student.

You mean nobodies rushing in to buy Muslim Ms. Marvel or Titty Bar Thor?

The moslem green lantern oath: In Brightest Day, In Blackest Night, No unattended 6yo infidel girl shall escape my sight, Let all who worship civilizations might Behold my green jihadi suicide vest light

Sons of the Serpent

In GI JOE, Cobra brought back gold based currency.

So, when do we get Black Widower, who beats women to death with his bare hands?

The mudshark is a female version of Wolverine but without the claws.

Gay Hulk is the Hulk you get

Not sure if you are joking but there was a rainbow hulk http://www.the-gutters.com/comic/37-kevin-stokes/

Blogger tz April 13, 2017 3:33 PM  

The problem is more basic in that they are just bad writers. This is post-family nepotism. Virtue signal enough, and you get hired even if everything you write is annoyingly preachy, boring, and silly.

While I can't say which works will be classics - no one can, it will be for history to decide what lasts - I can say that I can't think of a new iconic character in the last few decades.

While you can see some composition in the members of the X-men, on both the hero and villian side you see new icons - Galactus, the Silver Surfer (and his backstory), Batman and the Joker. Rogue.

We've forgotten the flat and failed ones. But Marvel's attempt at diversity makes 2D characters where ther ONLY attribute is their victim group status, and even that isn't enough for a backstory of discrimination and abuse. There need to be complex plots, problems that are hard to solve and resolve, but no, Dr. Seuss has more action and complexity. Even Mystique became men - yes! full Tranny! when she wanted. And that was true from her origin. Even Rogue as a woman was able to present gender based problems for a plot-line which would not have worked for a male version.

Milo is real and makes a better marvelous Gay supervillian than anything the comic authors can come up with.

Anonymous instasetting April 13, 2017 3:49 PM  

Policebots...who exemplify the worst about the police, and always obey the SJW Mayor. Draw them as bipedal, but clearly inhuman.

Some hero has a pet, a were-puppy. An alien dog that escaped from the Aristani (from 'aristocrat') Reptilan leader caste invaders.

A suicide bomber who had second thoughts at the last second and tried to pull of the vest, but blew up. He's rejected by Allah, and has to go back, and blow himself up 99 times more. He can't die, but he only heals fairly slowly (but much faster than human norm).

Heroic forcefield generator named what else but 'The Wall'. Known for throwing up his wall to protect citizens in the street about to be shot down by AKs on full auto as thugs escape...

His brother is Gunner, because without guns a wall just breaks down after a while. And some of his bros attack can phase thru the wall, but his stronger attacks have to go over it.

El Furioso....he is a metaphor for the immigrant who destroys what he desires....nanite experiment gone wrong....anything he touches decays away...the nanites keep him alive....but he's thirsty and hungry, and crazed. He wants help, but anyone who helps him gets destroyed.

Savage....he wants stuff....and he has theories why others have stuff....only those theories have nothing to do with reality....so he takes stuff. He comes from an alternate reality where civilization never existed.

Forcemerchant, Inc..If you have lots of cash, and need powered troopers....

Temporal Marine....based on an old meme....if you absolutely positively need something smashed,,,call the Marines.....or in this case, if you need it smashed yesterday.....thing is, TM remembers a better world, and something changed, and he's not sure what it is, but he's here now...and the USMC has never heard of him.

Blogger Were-Puppy April 13, 2017 4:11 PM  

@92 BBGKB

So, when do we get Black Widower, who beats women to death with his bare hands?

The mudshark is a female version of Wolverine but without the claws.
---

You just remind me, there is a character in MPQ that is a tiny girl Wolverine.

Blogger Were-Puppy April 13, 2017 4:16 PM  

@94 instasetting

Some hero has a pet, a were-puppy. An alien dog that escaped from the Aristani (from 'aristocrat') Reptilan leader caste invaders.
---
If going to that trouble, make him a Lyran Star Seed so he can have the trifecta - a cat that turns into a werewolf :P


A suicide bomber who had second thoughts at the last second and tried to pull of the vest, but blew up. He's rejected by Allah, and has to go back, and blow himself up 99 times more. He can't die, but he only heals fairly slowly (but much faster than human norm).
---

They had an inhuman on shield who was a literal human suicide bomb who keeps reverting back to normal after exploding.

Blogger VD April 13, 2017 4:29 PM  

VD, imagine what Anglin as writer paired with a good artist could do with a comic story arc (or at least a double-sized special issue)? The kvetching would be off the charts... and the keks as well. It would certainly garner instant media attention.

I don't give a damn about Anglin or the Alt-White. Nor is my thinking guided by what will cause "heads to explode"; I am not a moderate obsessed by the Left.

I respect our truce with the Alt-White. But I have zero interest in working with them.

As for those interested in working with us, we have zero need of writers or ideas or proposals. The one thing we need at the moment are artists willing to work to our scripts. Castalia has over two dozen excellent writers; we don't need more storytellers, but rather those who can help our writers go graphic.

Blogger CashBailey April 13, 2017 5:32 PM  

This was inevitable. Legendary comics writer Chuck Dixon was on Milo's podcast last year talking about how he has been essentially blackslisted for his conservative beliefs and that the industry is absolutely overrun by Leftists kooks.

Social Justice not only doesn't not sell, it's finally become repellent to consumers. Just look at MASS EFFECT: ANDROMEDA.

Anonymous instasetting April 13, 2017 5:46 PM  

Battlestar Galactica had that Cylon suicide bomb thing too.

A one foot tall were puppy is far cuter and funnier than a full werewolf.

I had to look up that Lyran Starseed thing. Are they for real?

Anonymous Cheshirych April 13, 2017 8:21 PM  

Thats Milo. But he does it without using hands, just with words.

Anonymous Cheshirych April 13, 2017 8:23 PM  

Oh well, screw them then.

Anonymous Cheshirych April 13, 2017 8:29 PM  

Milo is a soldier for truth and light and against sjw darkness.

Blogger Badmojo April 13, 2017 10:49 PM  

As SJW as Whedon is, he respected the characters and their histories. In the first Avengers movie, Black Widow tells Cap to "watch out, he's a god" talking about Thor.

Cap's response:
"There's only one God and I'm pretty sure he doesn't dress like that."

And then Marvel turns Cap into a Nazi.

Fucktards.

Blogger Lost Pilgrim April 14, 2017 12:59 AM  

Who is the target audience and will it be in print?

Blogger Unknown April 14, 2017 5:58 PM  

Andrew you are sooo right, cause if there is one thing that defines the SJW movement, it's their love of all things Jewish and hatred of Palestinians. Yep sir, you are sooooo correct! Them damn sjw's are nothing but jews. It's just sooooooo obvious!!! You know with their unwavering support of everything Israel does and their condemnation of everything Islamic!!!

Yessiree bob, Andrew. SJW'S ain't nothing but stinking jews!

fucking moron

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