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Friday, July 21, 2017

DO talk to the media?

Although I initially turned it down, after consulting with Mike Cernovich, I decided to accept a request from a Rolling Stone reporter to do an interview concerning "a profile of Castalia House—particularly its success in sci fi and fantasy."

Why do this after repeatedly instructing people to not talk to the media? Isn't it hypocritical? Allow me to explain.

First, there is a massive difference between being used as filler to support an existing narrative and simply marketing one's products. I have turned down dozens of interview requests this year. I expect to turn down even more over the second part of the year. If this reporter tries to pull a bait-and-switch like other reporters, such as David Pakman and Amy Wallace, have done before, I'm simply not going to answer those questions. I am there to talk about Castalia House, its books, and its authors. I'm not there to discuss the Alt-Right position on immigration.

(That being said, I still enjoy this quote from Wallace's piece: "Having a conversation with Day feels sort of like walking around a room designed by M. C. Escher." If nothing else, that should suffice to explain the concept of the 2SD communications gap.)

Second, as the Lead Editor of Castalia House, I have a professional responsibility to talk to the media about our books, and given the 100-percent year-on-year growth we have averaged for three years, it's not surprising that the media has begun to become aware of our existence. I am not personally interested in talking to the media or becoming a public figure, nor, as an editor, is that a likely consequence. It is the books that are the compelling subject, not me or my political, religious, or sporting beliefs.

Third, the most interesting narratives about Castalia House do not involve the fact that one of its editors are Alt-Right. We have world-class authors from across the political spectrum publishing with us, from Steve Keen and Martin van Creveld on the Left to Vox Day and Tara McCarthy on the Right. We have first-rate scientists, such as Dr. Sarah Salviander and Dr. Christopher Hallpike. We have authors from around the world publishing with us, everywhere from Israel and Japan and Singapore to the UK, France, and the USA.

Fourth, as Mike pointed out, Rolling Stone is one of the few media institutions that is sufficiently important to our potential readers to justify spending the time. Few media institutions are interested in books, after all.

And fifth, even if it is a hit piece, what are they going to say? That our books suck? That's laughable, as even a cursory glance at the Amazon reviews will suffice to show. That they're all Nazi Nazi tomes written by Nazis? That's absurd on its face. Charles Stross alone publishes more about Nazis than all the Castalia House authors combined. That we're a sophisticated institution of unmitigated right-wing evil run by highly intelligent individuals who are actively engaged in the literary cultural wars?

You know, I tend to think we can live with that, said the Supreme Dark Lord of the Evil Legion of Evil.

Labels:

71 Comments:

Anonymous Steve July 21, 2017 8:07 AM  

"Having a conversation with Day feels sort of like walking around a room designed by M. C. Escher."

I don't approve of the Supreme Dark Lord's Tina Turner hair policy, but I do approve of his Jennifer Connelly policy.

Anonymous 5343 Kinds of Deplorable July 21, 2017 8:08 AM  

Will be fun to see what develops.

Anonymous Steve July 21, 2017 8:09 AM  

That they're all Nazi Nazi tomes written by Nazis?

Literary Hitler.

Blogger The Chortling July 21, 2017 8:19 AM  

good luck with that. after their bout with their self-determined truth of "all men are rapists", I'm not sure that they don't live in a Escher vacuum.

popcorn time!

Blogger Nate July 21, 2017 8:23 AM  

bizarre... just the other day I was thinking about CH and how much it has exploded and I was wondering how long it would be before someone noticed. Its a compelling story... and some people are still in the business of writing compelling stories.

Its good to hear. Its good for CH and its good for all CH authors. Hell its good for Sci Fi.

You're making the right call. CH doesn't have a CEO out there doing the PR heavy lifting... and CH authors tend to not be all that into the dog and pony show. You have the media experience to do it... and it needs to be done.



Blogger Nate July 21, 2017 8:27 AM  

speaking of CH how did the submissions turn out for that What We Lost project? Did we get enough good ones to get it done?

Anonymous Aeoli Pera July 21, 2017 9:04 AM  

Re: sporting opinions and old news, I just realized that Brady may be the first survivor of Vox's kiss of death. Truly GOAT.

Anonymous Goodnight July 21, 2017 9:08 AM  

speaking of CH how did the submissions turn out for that What We Lost project? Did we get enough good ones to get it done?

And are you are still taking submissions? I've been away on business for a couple of weeks but have one I can send in tonight if you are.

Blogger SirGroggy July 21, 2017 9:09 AM  

"Having a conversation with Day feels sort of like walking around a room designed by M. C. Escher." If nothing else, that should suffice to explain the concept of the 2SD communications gap.

Oh God that is hilarious.

It's a sort of parable or microcosm for the whole problem we are having. E.g. you try to explain to somebody that you don't hate the non-whites, they are just displacing the whites in their country, see how London was 95% English in 1945, and 2017 it's 45% English, do you see the pattern? The trend? Do you see the problem for the English people and how it seems to be a unique double-standard applied only to whites?

And their eyes just narrow in utter confusion, they shake their head in non-comprehension then their eyes slowly widen as they recoil in horror.

And then, the internal monologue: "Dr Mengele! Help! Help! Punch this genocidal Nazi! There is no problem! As long as the Nazi is punched then there is no problem. This virulent Hate can only be lifted from the heart of the National Socialist through the medium of a punch to the back of the head by a sacrosanct wearer of the holy face mask of virtue!"

Anonymous Rocklea July 21, 2017 9:12 AM  

"(That being said, I still enjoy this quote from Wallace's piece: "Having a conversation with Day feels sort of like walking around a room designed by M. C. Escher." If nothing else, that should suffice to explain the concept of the 2SD communications gap.)"

"Why, sometimes I've believed as many as six impossible things before breakfast."

Blogger SirGroggy July 21, 2017 9:15 AM  

And yes, I do understand and agree that talking to the media about Castalia or Infogalactic or some such is definitely an exception to the general rule.

I grant the Supreme Dark Lord a pre-emptive pardon, retroactive and future immunity from false accusations of hypocrisy.

Anonymous Azimus July 21, 2017 9:17 AM  

...the concept of the 2SD communications gap...

...as the Lead Editor of Castalia House, I have a professional responsibility to talk to the media about our books...


The latter may be true, but if you are honest with yourself, what can you say that the journalist or his/her readers will actually understand?

If you continue to grow as much as you are, it may be a good idea to go find yourself a nice, pretty +2SD PR flak. Or at least a firm to do the work part-time.

Blogger Student in Blue July 21, 2017 9:19 AM  

First, there is a massive difference between being used as filler to support an existing narrative and simply marketing one's products.

And 99% of the time, the average Joe does not have a product to market. So most people should still NOT talk to the media.

Kind of obvious, but it's the obvious that a lot of people miss in their desire to be seen.

Blogger Wanderer July 21, 2017 9:28 AM  

Why would Cernovich suggest doing this interview when its Cernovich who constantly makes fun of traditional MSM for, as he puts it, 'barely moving the needle' for him in terms of generating any attention?

I think you would literally be better off having Pewdiepie interview you instead. Pewdiepie reaches tens of millions of more people than Rolling Stone does.

Blogger VD July 21, 2017 9:28 AM  

The latter may be true, but if you are honest with yourself, what can you say that the journalist or his/her readers will actually understand?

These books are very good. If you read them, you will like them. You should buy them.

Anonymous Rocklea July 21, 2017 9:33 AM  

Anonymous Conservative frequently writes about alt right people of influence needing to exercise caution. Counter surveillance, unpredictable routes, inconsistent purchasing non-habits, to name a few. These people are vipers. Just a thought.

Blogger Josh (the gayest thing here) July 21, 2017 9:39 AM  

Why would Cernovich suggest doing this interview when its Cernovich who constantly makes fun of traditional MSM for, as he puts it, 'barely moving the needle' for him in terms of generating any attention?

Cernovich does tons of interviews

Anonymous Stephen J. July 21, 2017 9:50 AM  

Good luck, and props to the Castalia House personnel and writers.

Anonymous VFM #6306 July 21, 2017 9:56 AM  

Oh, I'm sure Rolling Stone will find some college mental patient female who will claim she was gang-raped by the anti-semitic Hitler in Hell and Milo's heteronormous forward to SJWs Always Lie in a posh fraternity basement.

It should sell you some books.

Anonymous Peter Grant July 21, 2017 9:59 AM  

When and where will we be able to read the interview? It's not up at Rolling Stone yet.

Blogger VD July 21, 2017 10:02 AM  

I have not even met with the reporter yet. So, if it is up there, we can only assume serious shenanigans by the Masters of Time.

Blogger will stroock July 21, 2017 10:06 AM  

No policy should ever be so rigid that it can never be temporarily bent. As we learn things, like Cerno's smashing success on 60 minutes, we should adapt.

Blogger James Dixon July 21, 2017 10:13 AM  

> First, there is a massive difference between being used as filler to support an existing narrative and simply marketing one's products.

I think this is why the general rule doesn't really apply to either Milo or Cernovich. In both cases their brand is their product and they have to market it.

And yes, your marketing CH will be a good thing.

Blogger ZhukovG July 21, 2017 10:21 AM  

Vox says, "These books are very good. If you read them, you will like them. You should buy them".

Let's see, accuracy, brevity and clarity. You hit all the 'good presentation' boxes.

Ok, also, you described the positive aspects of your product. You explained how they will benefit the prospective buyer. Then, you asked for the sale.

So, good marketing in one line. Awesome.

Blogger Silly but True July 21, 2017 10:24 AM  

Well, the Time Lords are now SJW converged women. It would not surprise me that the Rolling Stone article was printed in 1931 and Castalia House books were the inspiration for Mein Kampf.

Grow or Die? If that was not literally the plan Hitler executed I'm not sure what was. Pretty clear Hitler figured he needed to do some survival gardening.

Anonymous Stickwick July 21, 2017 10:42 AM  

Exciting! I remember when CH was created just to publish some of Vox's works, and now it's morphing into a powerhouse of diverse genres and authors and some of the best quality stuff out there.

Looking forward to seeing how this interview turns out.

Anonymous Rfvujm July 21, 2017 10:43 AM  

I suppose DTTTM is mostly dialectic with just a dash of rhetoric.

Anonymous Longtime Lurker July 21, 2017 10:44 AM  

"These books are very good. If you read them, you will like them. You should buy them."

Castalia House is Little Sparta of the publishing world. The competition just doesn't know it yet.

Anonymous DissidentRight July 21, 2017 10:46 AM  

These books are very good. If you read them, you will like them. You should buy them.

10/10 would communicate again

Anonymous Brick Hardslab July 21, 2017 10:48 AM  

His name was Haven Monahan.

Blogger Nate July 21, 2017 10:58 AM  

"The competition just doesn't know it yet."

I think they do know it.

Blogger Bellguard July 21, 2017 11:06 AM  

You should have said the books are fine.

Anonymous Ezekiel Cassandros July 21, 2017 11:06 AM  

"These books suck, are written by Nazis, and they collude to hoax the reviews" perhaps? Lol.

Anonymous philaegle July 21, 2017 11:06 AM  

Has the interoffice pool started yet as to when they'll throw out the first question that's social justice related?

I guessing the 3rd

Blogger Cail Corishev July 21, 2017 11:06 AM  

what can you say that the journalist or his/her readers will actually understand?

It's not impossible to communicate across the 2+SD gap; it's just difficult and tiring. Like trying to talk to a 5-year-old boy who can only think about the snake he just saw outside.

Anonymous Ivan Throne July 21, 2017 11:10 AM  

This is, I think, a wise exception to the rule. Vox has stated succinctly with good reason.

I will now read the thread, and see if there's a timeline for it.

Regards,

Ivan

Blogger Matthew July 21, 2017 11:16 AM  

Cail Corishev wrote:what can you say that the journalist or his/her readers will actually understand?

It's not impossible to communicate across the 2+SD gap; it's just difficult and tiring. Like trying to talk to a 5-year-old boy who can only think about the snake he just saw outside.


...who pauses every three or four words.

Blogger Matthew July 21, 2017 11:17 AM  

Speaking with normal people---especially women---can be like suffering several interleaved Denial of Service attacks.

Blogger Matthew July 21, 2017 11:18 AM  

I say women because they tend to digress a lot, and each dangling conversation thread uses up mental capacity.

Blogger Dexter July 21, 2017 11:19 AM  

That they're all Nazi Nazi tomes written by Nazis?

Including the notorious Jewish Nazi who lives in Israel!

Blogger Quilp July 21, 2017 11:21 AM  

For some reason all I can think of is PJ O'Rourke interviewing Vox, screaming that he is getting old and needs his Mexican Maid (who needs her medicaid expansion), and like Stephen King & "Cujo", how many sci fi books does the world really need, anyway.
Good luck though.

Blogger Nate July 21, 2017 11:30 AM  

"Speaking with normal people---especially women---can be like suffering several interleaved Denial of Service attacks."

the bad thing is... when we read the sentences vox wrote to demonstrate his ability to talk to idiots... we cringed... and it felt like we were reading a joke intended to insult the reader.

Other people read it and really think it is good communication.

Anonymous Cassie July 21, 2017 11:47 AM  

"the bad thing is... when we read the sentences vox wrote to demonstrate his ability to talk to idiots... we cringed..."

Yes, I did cringe, but then I remembered Scott Adams does the exact same thing at the end of all his blog posts.

Seeing the Dark Lord communicating to normies is still surreal, though.

Anonymous Battlefrog July 21, 2017 11:51 AM  

Did you also change your mind on not letting them anywhere near your house?

Blogger The Z Blog July 21, 2017 11:53 AM  

http://www.srds.com/mediakits/rollingstone/demographics.html

Interesting to me that RS skews much younger than I expected. I associate it with Boomers, but they have younger readers. The readership is not very big, but the type of readers means it punches above its weight, in terms of mass media influence.

This is an interesting test case. RS is a Prog loony bin, but if they manage to play this straight it could be instructive. That's not the way to bet, but narrowing the focus to the book business gives them the best chance to behave.

Good luck.

Anonymous Causal Lurker July 21, 2017 12:00 PM  

The sentences read like the end of "Green Eggs and Vox": Try them, try them, just you see. You will like them, you will see.

Good enough for Dr. Seuss,good enough for the SDL. Make a fortune from simple stuff.

Then build a Relativity beach house in Calabria.

Blogger Cataline Sergius July 21, 2017 12:00 PM  

@Vox

So what was this reporter's oh so seductive ice breaker?

And should we start gathering intel on the reporter in question?

Anonymous Pony1 July 21, 2017 12:02 PM  

Some bad advice: Half way through the interview you should bust your phone out and do a short periscope, and describe how its going with the interviewer w/in ear shot. Just letting them know that they don't own the narrative.

Anonymous Battlefrog July 21, 2017 12:03 PM  

Cataline Sergius wrote:@Vox

So what was this reporter's oh so seductive ice breaker?

And should we start gathering intel on the reporter in question?


He talked about it in a dark stream. The reporter offered to fly to Italy and interview him in his home. So quite the gesture.

Blogger Cataline Sergius July 21, 2017 12:16 PM  

@45 The Z Blog

I found Rolling Stones demographics... Unsurprising.



Forgive Cataline for drawing your attention to Orwell.

I was born into what you might describe as the lower-upper-middle class. The upper-middle class... the layer of society lying between L2000 and L300 a year: my own family was not far from the bottom.... Before the war you were either a gentleman or not a gentleman, and if you were a gentleman you struggled to behave as such, whatever your income might be.... People in this class owned no land, but they felt that they were landowners in the sight of God and kept up a semi-aristocratic outlook by going into the professions and the fighting services rather than into trade. Small boys used to count the plum stones on their plates and foretell their destiny by chanting, 'Army, Navy, Church, Medicine, Law'.... To belong to this class when you were at the L400 a year level was a queer business, for it meant that your gentility was almost purely theoretical. You lived, so to speak, at two levels simultaneously. Theoretically you knew all about servants and how to tip them, although in practice you had one, at most, two resident servants. Theoretically you knew how to wear your clothes and how to order a dinner, although in practice you could never afford to go to a decent tailor or a decent restaurant. Theoretically you knew how to shoot and ride, although in practice you had no horses to ride and not an inch of ground to shoot over. It was this that explained the attraction of India (more recently Kenya, Nigeria, etc.) for the lower-upper-middle class. The people who went there as soldiers and officials did not go there to make money... they went there because in India, with cheap horses, free shooting, and hordes of black servants, it was so easy to play at being a gentleman.
In the kind of shabby-genteel family that I am talking about there is far more consciousness of poverty than in any working-class family above the level of the dole. Rent and clothes and school-bills are an unending nightmare, and every luxury, even a glass of beer, is an unwarrantable extravagance. Practically the whole family income goes in keeping up appearances.... The real bourgeoisie, those in the L2000 a year class and over, have their money as a thick layer of padding... in so far as they are aware of the Lower Orders at all they are aware of them as employees, servants, and tradesmen. But it is quite different for the poor devils lower down who are struggling to live genteel lives on what are virtually working-class incomes. These last are forced into close and, in a sense, intimate contact with the working class, and I suspect it is from them that the traditional upper-class attitude towards 'common' people is derived.
And what is this attitude? An attitude of sniggering superiority punctuated by bursts of vicious hatred. Look at any number of Punch during the past thirty years. You will find it everywhere taken for granted that a working-class person, as such, is a figure of fun, except at odd moments when he shows signs of being too prosperous, whereupon he ceases to be a figure of fun and becomes a demon. It is no use wasting breath in denouncing this attitude. It is better to consider how it has arisen, and to do that one has got to realize what the working classes look like to those who live among them but have different habits and traditions.... In such circumstances you have got to cling to your gentility because it is the only thing you have; and meanwhile you are hated for your stuck-up-ness and for the accent and manners which stamp you as one of the boss class...

Blogger Stephen Ward July 21, 2017 12:22 PM  

"Other people read it and really think it is good communication."

Trump won the election partly because he spoke publicly mostly at a 4th grade level. It was that fact, I think, that convinced me to work harder on communicating with normal people.

Blogger Cluebat Vanexodar July 21, 2017 12:25 PM  

I agree. I think that you do have a responsibility to pursue publicity in a responsible manner.

You know the subject of Alt-Right will come up. And when it does, perhaps as you decline the unrelated topic- you can let them know that we are wise to them relabeling Alt-Right as white supremist, when the current ideology is mostly supportive of the Omni-Nationalist position. Alt-White is the current vernacular for this group among the reformed (and reforming) Alt-Right.

Anonymous DissidentRight July 21, 2017 12:38 PM  

the bad thing is... when we read the sentences vox wrote to demonstrate his ability to talk to idiots... we cringed... and it felt like we were reading a joke intended to insult the reader.

Other people read it and really think it is good communication.


This.

Blogger VD July 21, 2017 12:40 PM  

And should we start gathering intel on the reporter in question?

No need. I think I have a solid handle on the reporter.

You know the subject of Alt-Right will come up. And when it does, perhaps as you decline the unrelated topic- you can let them know that we are wise to them relabeling Alt-Right as white supremist, when the current ideology is mostly supportive of the Omni-Nationalist position. Alt-White is the current vernacular for this group among the reformed (and reforming) Alt-Right.

You don't understand how the media operates at all. Never talk to them. You cannot decline a topic and simultaneously discuss it with them.

Come on, this isn't that hard. If they ask about the Alt-Right, I will simply refer them to a) the 16 Points, in their preferred language, and the forthcoming Alt-Right Revolution. And that is all.

Anonymous Azimus July 21, 2017 12:57 PM  

15. VD July 21, 2017 9:28 AM
These books are very good. If you read them, you will like them. You should buy them.


Touche.

I hope it is fruitful for you and Castalia both... I fear the open-ended questions and subsequent cherry picking... but I am also certain that you know far more what you're doing than I do. I just bring the popcorn.

Blogger Cluebat Vanexodar July 21, 2017 1:02 PM  

Yeah. They would never allow a successful jab to be printed, so it would be an exercise in futility.
Good luck getting it out there if they find they are unable to smear anyone with it. Maybe it will be worthwhile for you (and by extension, CH).

Blogger Xellos July 21, 2017 1:33 PM  

Fucking Rolling Stone? Of course it will be a hitpiece.

Blogger Matthew July 21, 2017 2:07 PM  

Xellos wrote:Fucking Rolling Stone? Of course it will be a hitpiece.

So what? If it manages to mention that Castalia House is a small publisher that publishes SF, that's winning.

Blogger Dave July 21, 2017 2:31 PM  

Castalia House is a small publisher that publishes SF

Maybe it started that way but it really should be emphasized that Castalia House has developed a knack for discovering new authors in more than just SF; Owen Stanley, Fenris Wulf, Mojo Mori, J. Mulrooney.

Blogger Matthew July 21, 2017 2:35 PM  

Yes, that is all true, but not relevant to the point I was making.

If Rolling Stone publishes a hit piece on us, and in doing so they merely (and inaccurately) describe us as a new publisher of SF, then we win. Not just the Streisand Effect, either. Remember that the SFWAtards long refused to mention Vox's name.

Extra points for us if they use certain derogatory adjectives, such as "offensive", "transgressive", etc.

Blogger Dave July 21, 2017 2:53 PM  

Agreed, if one person signs up for Castalia Book Club ...winning.

Should see if she'll mention in the article a CH offer of a free ebook for the first 1000 people that reference Rolling Stone when they signup for the book club.

Blogger Lovekraft July 21, 2017 3:21 PM  

I seriously hope you take a dig at them in a subtle but piercing for the Ederly UV rape hoax scandal.

Ederly is every alt-righter's notion of a vindictive feminist and RS shouldn't be let off so soon.

Anonymous c matt July 21, 2017 3:27 PM  

Be sure to audio record it.

Blogger Dave July 21, 2017 3:59 PM  

Battlefrog wrote:Did you also change your mind on not letting them anywhere near your house?

No longer an issue when she agreed to be blindfolded, drugged, and cavity searched.

Blogger SirHamster July 21, 2017 4:53 PM  

Matthew wrote:I say women because they tend to digress a lot, and each dangling conversation thread uses up mental capacity.

Memory leak.

Blogger Anthony July 21, 2017 4:53 PM  

No longer an issue when she agreed to be blindfolded, drugged, and cavity searched.

Yeah, but she probably requested that.

Anonymous eomer July 21, 2017 9:12 PM  

this is rolling stone.. it will be a hit piece and its not about CH, or if it is, its to tie CH to white power world...if the robot was here he would be say "danger vd, danger vd"

Anonymous Post Alley Money Changing Crackpot July 21, 2017 10:27 PM  

I'm surprised you don't judge interviewers according to intellectual shit tests related to your projects, companies, and writing ...

1. Arrange a time when Interviewer X is going to be in front of the computer and ready to receive E-mail with instructions, making Interviewer X think it's going to be the interview.
2. Upon arrival of the time, inform Interviewer X by E-mail that this isn't the interview, that this is instead a test for eligibility for the interview, and that a short timed test will follow.
3. Send a prepared short list of questions that can be answered in brief in less than fifteen minutes, and send it to Interviewer X with an indication that the response must be received within twenty minutes.
4. Judge according to quality of answers given time constraints.
5. Immediately inform failing contestants of what they haven't won, such as how you don't believe they've taken any time at all to learn about you to the point where an interview is even helpful.

Pre-compiled PDF rejection forms that include stock tick-boxes for typical idiotic interviewer responses should be sent "to improve future communications" ... :-)

As a further improvement for future communications, truly pathetic responses should be posted online.

Blogger VD July 22, 2017 8:35 AM  

I'm surprised you don't judge interviewers according to intellectual shit tests related to your projects, companies, and writing.

I read their previous work and have the VFM scout them out. I don't need to do any further research.

Anonymous SciVo de Plorable July 23, 2017 2:11 AM  

Matthew wrote:I say women because they tend to digress a lot, and each dangling conversation thread uses up mental capacity.

In college, in the late-night dorm lounge convos, I made a hobby of tracking all the tangents and then gradually guiding the rambling group dialogue back to the beginning, step by patient step, aiming to finish when people would be getting sleepy.

I called them 'arctangents'. They were fun.

Blogger flyingtiger July 24, 2017 12:43 AM  

I agree that you should only work with friendly media. However, sometimes you have to go into the lybarin and beat up that monitor guy. RS like brash loud rebels like you who stick it to the establishment. However, they are the establishment you are rebelling against.
Even if it is a hit piece, but if you get a new subscriber, you have won.
Years ago they had an article about Michelle Brachman. This was the first I heard of her. I wrote a letter telling them that based on the article I would vote for her. They were not happy about this.

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