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Saturday, July 15, 2017

He must be jealous

John Scalzi opines, mostly in experienced, but uninformed ignorance about Milo's bestselling book, which actually made the New York Times bestseller lists on the merits of its own performance.
This is a little bit of publishing inside pool which apparently Yiannopoulos is not aware of (or is trying to fudge), but: You don’t count wholesale orders because wholesalers will eventually return books if they don’t sell them. The publisher has to make them whole for that, either by shifting credit to other books (which in this case Yiannopoulos as a self-publisher of a single book does not have), or by refunding the money. Yiannopoulos may have shipped 105,000 hardcover copies of the book, but that’s not the same as having sold them. I don’t know in this case what “direct orders” mean — it could be sales to individual book buyers (in which case that would be a sale) or to individual booksellers (in which case they are probably returnable, as book stores are loath to stock anything on a non-returnable basis), or to organizations which are making a “bulk buy” for their own reasons, say, a conservative organization who wants to hand out copies to employees or on the street or whatever.

But however you slice it, by Yiannopoulos’ own words (and by his apparent lack of understanding of how bookselling works), he probably has not in fact sold all 100k of the hardcover books. Also, with regard to the wholesalers and other booksellers, I do hope someone in his organization is keeping money in reserve to deal with returns when they (inevitably) happen. I’m also curious as to how he as a self-publisher is dealing with long-term storage and shipping of the books; I really don’t see Yiannopoulos himself handling that. I don’t picture him as a detail-oriented person. Perhaps this will be a job for the interns.

With all of this said, and again with the reminder that I find Yiannopoulos a hot feculent mess of a person, sales of 18,000 hardcovers in one week is pretty darn good. It was enough to land Yiannopoulos at #3 on the USA Today list and at #4 on the New York Times Hardcover Nonfiction list (and #2 on the paper’s print/ebook combined list). He’s a legitimate bestseller. And those 18K sales don’t cover ebook sales, which given his audience demographics I suspect are pretty high. Most authors would be absolutely delighted to have 18k in hardcover sales in their first week. People exercising schadenfreude about all this are thus advised to temper their glee somewhat. The book is not a failure in any manner except in contrast to Yiannopoulos’ industry-specific hype, and also (if the professional reviews are to be believed) as a book worth reading.

Can Yiannopoulos sell 100,000 copies of his book? I suspect so in the long run, especially considering that Yiannopoulos can now have it as a rider for speaking events that whomever is having him speak will be obliged to purchase a certain number of the book in order to have him appear — and speaking events and appearances are the actual bread-and-butter for a creature such as Yiannopoulos, for which this book is mostly advertising.

Has he sold that many in the first week? I doubt it. The actual number, in all formats, across all retailers, is somewhere between 18,000 and 100,000 copies. Which, again, is not at all a bad number of books to sell in the first week. Had Yiannopoulos been smart, he wouldn’t have alleged selling 100K books in his first week at all, he simply would have taken those USA Today and NYT list rankings and waved them about happily, and built PR around those.

But apparently he’s not really that smart. Now most of the stories are about how he only sold 18,000 copies in his first week, rather than the 100,000 copies he alleged.
It's rather amusing to see Scalzi opining on someone else's book sales and strategies, in light of how his fans claim that anyone doing the same to Scalzi is doing so out of envy. (For the record, I am not envious of Scalzi's career nor do I think he is envious of Milo's.)

Now, I can state, with certainty, that Scalzi has it mostly wrong. I won't say more than that, because Milo's secrets are not mine to tell, except to observe that no author publishing through the major publishers really understands how the world of independent publishing works at the top. In fact, even trying to compare unit sales doesn't even make sense, because Milo will be making somewhere between 3x and 5x more per unit than Scalzi and other mainstream-published authors depending upon whether one is utilizing hardcovers, trade paperbacks, ebooks, or audiobooks as the metric.

Where Scalzi is correct is when he notes that Nielsen Bookscan woefully undercounts book sales, so much so that I pay it absolutely no attention whatsoever. And I am absolutely confident that Milo will sell more than 250,000 copies of Dangerous before the end of 2017; my expectation is that he will sell somewhere between 300k and 350k this calendar year. And that is copies sold to the reader, NOT merely units in the distribution channel

As for permitting the media to spin the story of Milo "only" selling 18,000 copies, that is the statement of a man who is accustomed to the media fawning on him and repeating his lies without question. No matter what Milo did, the media was going to find a way to say something negative. But  his assumptions about Milo's dishonesty is a timely reminder of the 3rd Law of SJW: SJWs Always Project.

Labels: ,

70 Comments:

Blogger Pseudotsuga July 15, 2017 4:36 PM  

I really have to wonder what Scalzi's motivations are for his analysis.
Oh...wait...no I don't. He's virtue signaling, as usual!
"Hey Proglodytes," says Scalzi, "See? Badauthors who write Badthink are Bad! Not like use, of course."

Anonymous andon July 15, 2017 4:46 PM  

With all of this said, and again with the reminder that I find Yiannopoulos a hot feculent mess of a person

eh, who cares?

unsolicited opinions

Blogger Resident Moron™ July 15, 2017 4:47 PM  

He's not envious of Milo's career.

He's not envious of yours.

He is envious, though, of both of you, for the same reason.

He envies that you both say what you really think, and still sell more books than he does.

That makes him stupid crazy, crying in the closet strangling his teddy bear.

Blogger VD July 15, 2017 4:49 PM  

Correction: Scalzi sells more books than I do. But he doesn't sell more books than Castalia does.

Anonymous Weak July 15, 2017 5:01 PM  

All you bitches are envious of Milo's hair.

Anonymous Shimshon July 15, 2017 5:13 PM  

Vox, your name has competition in Scalzi's head. Poor Johnny has a hard time writing Milo.

Anonymous JAMES July 15, 2017 5:20 PM  

Generally you don't write a short novel worth of words attacking someone irrelevant.

Scalzi is a strange little duck.

Anonymous Longtime Lurker July 15, 2017 5:27 PM  

Scalzi lost me at "piece of shit human being." As insults go, that one would be banal on the playground, let alone among adult company. No wonder why SJWs suck at memes.

Blogger Snidely Whiplash July 15, 2017 5:29 PM  

JAMES wrote:Scalzi is a strange little duck.
|sed s/u/i/

Blogger Ransom Smith July 15, 2017 5:32 PM  

All you bitches are envious of Milo's hair.

Depends on which hairstyle you're talking. The platinum blonde, no.
But he does have impeccable hair.

Anonymous Man of the Atom July 15, 2017 5:34 PM  

Fishing for attention

Blogger Salt July 15, 2017 5:35 PM  

VD wrote:But he doesn't sell more books than Castalia does

I'm waiting for CH to outsell TOR.

Anonymous Longtime Lurker July 15, 2017 5:40 PM  

Man of the Atom for the win.

Anonymous Steve July 15, 2017 5:40 PM  

He envies that you both say what you really think

For serious, Scalzi's Uriah Heep-like unctiousness has paid off in terms of propelling his one-note writing talent to the midlist, but at what cost?

At the cost of having to snark and scrape to ingratiate himself with trannies, and lezzers, and fat old fiddly fiddlers who run the dying skiffy tradpub establishment.

Remember his infamous "White Men Are Playing Life On Easy Mode" essay? He doesn't really believe that. Scalzi had a shitty start in life and had to work hard to make a name for himself. Nobody rolled out the red carpet to the chubby little Californian spaghetti bender because he's a frickin WHITE MALE. Quite the opposite, in fact.

So for why does he perform that auto-beclowning Stepin Fetchit routine?

Because he feels he has to.

"H-h-hey guise! I'm not like those other white males! Please clap."

It must chafe his greying middle aged Nielsen-Haydens when he's in bed at night, thinking of all the fake simpering smiles and ukelele jestering and racial self-abasement and pretending not to be repulsed by Charlie Jane Anders he's had to do. And for what? A lawn and some plastic rockets.

Anonymous Looking Glass July 15, 2017 5:43 PM  

I actually got stuck in a discussion about why Milo's hair was so important one time. What a strange Timeline.

In other, mostly related news, Trump is proceeding to Wall right now. While Congress is dithering on other things and he's hitting them around about healthcare.

Also, somehow the House passed a Medical Tort Reform bill. No clue on if the Senate will bite, but Trump still has a lot of work to uncuck most of the Cucks. Heck, Trump just made a French Man swoon over him. Never underestimate the G-E.

Anonymous Jeff July 15, 2017 5:44 PM  

I find Yiannopoulos a hot feculent mess of a person

Scalzi's obsession with fecal matter is disturbing.

Blogger Days of Broken Arrows July 15, 2017 5:47 PM  

It's #5 on Amazon and the used dealer copies are selling for more -- not less -- than the list price. So, someone is buying this.

Despite you and Heartiste, I still have little idea of who "Scalzi" is and no ambition to find out.

Anonymous Longtime Lurker July 15, 2017 5:51 PM  

Steve: If that's really the case (and I'm inclined to think it is), Scalzi is basically screwed. Why? Because he's been playing it that way for more than long enough for the persona to become the person.

Anonymous Crew July 15, 2017 6:09 PM  

Ten days in and the hardcover is still at #25 in books at Amazon!

That is a feculent-load of books he has sold just through Amazon!

Anonymous Crew July 15, 2017 6:16 PM  

There are 495 reviews for the book, 92% are 5-star ratings, and there are 5% ankle-biting clowns out there.

It is also the #5 most sold for the week of July 9. That is impressive!

Blogger YIH July 15, 2017 6:18 PM  

Any idea how the new Scalzi tome is coming along? Last I heard (March) it was only a few chapters in and Shut up Wesley was glowing in praise for it.

Anonymous Crew July 15, 2017 6:21 PM  

Also, Amazon says that Milo's book usually ships in 2-4 weeks. That means they cannot get enough stock!

Anonymous You sound like you got fired July 15, 2017 6:24 PM  

Apparently there are quite a few people interested in healthy man-boy relationships.

Anonymous Jeff July 15, 2017 6:26 PM  

Only pay cash for Milo's book. They're watching.

Anonymous Susan() July 15, 2017 6:35 PM  

VD, I believe your numbers are going to prove correct. For one thing, your experience in publishing. For another, I know of lots of people who don't read this site, but know about Milo and are anxiously awaiting his book arrival.

There is a groundswell of people who do not like what happened to Milo. That usually transfers into book sales just to spite companies like S&S.

Could not happen to a more deserving fellow than Milo. He earned it.

As to Scalzi and his bad language, he seems to be under the impression it makes him sound like an actual manly man. When it ends up making him sound like Obama used to when he tried to talk tough. A wannabe.

Anonymous Battlefrog July 15, 2017 6:36 PM  

Well, I was going to be content with the ebook only. I guess Scalzi just made a hardcover sale for Milo.

Anonymous Battlefrog July 15, 2017 6:38 PM  

Jeff wrote:Only pay cash for Milo's book. They're watching.

Are you actually for real? Or are you just here trying to discourage sales?

Blogger Cataline Sergius July 15, 2017 6:40 PM  

I love Scalzi's trademark, "I couldn't care less about his numbers, snark snark, remaindered books, snark snark, I personally loath the little dumpster fire, snark snark, so congratulations!"

Although I don't know if this jealousy so much as it is actual covetousness. There is a difference after all.

Although Scalzi is not the only one. There was a ton of SJWs who were furious about Milo's book deal because it was the kind of book deal they are supposed to get and don't.

Then they were delighted when his deal got canceled.

Now they are seething quietly because Milo got on the big best seller lists as an Indy, which they sure as hell couldn't do. Worse, Milo is probably making more money than he ever would have going the traditional route.

Anonymous Clouseau July 15, 2017 6:48 PM  

Does this mean Scalzi is a homophobe?

Anonymous Steve July 15, 2017 7:02 PM  

Lurker - Even Scalzi can be redeemed.

He could lift weights, cut the carbs. Stop wearing women's clothes. Buy some guns, and learn how to shoot. Take a billy club along to the next convention, and beat "Chip" the NAMBLA member till his beard falls out. Take a vow of snarklessness. Buy his wife a dress. Build something with his own hands. Play Russian Roulette with some Vietnamese dudes and Christopher Walken. Climb a mountain. Write his own name in the snow.

F. Scott Fitzgerald was full of it. It ain't over till Seanan McGuire sings.

Blogger VD July 15, 2017 7:03 PM  

Worse, Milo is probably making more money than he ever would have going the traditional route.

Especially because he got to keep a portion of his advance without having it come out of his now-higher royalties.

Blogger Thucydides July 15, 2017 7:22 PM  

A great publicity stunt would be to make up a mosaic of all 100,000+ buyers holding up their copies or downloads of Dangerous.

The mosaic would have top be a picture of Milo himself holding a copy of Dangerous, simply to make it more meta. Any artists up to the task?

Anonymous 5343 Kinds of Deplorable July 15, 2017 7:22 PM  

Especially because he got to keep a portion of his advance without having it come out of his now-higher royalties.

Back to the drawing board for the anti-Milo gang, I suppose. But really, this shouldn't be so difficult. He's only one guy.

Blogger Geir Balderson July 15, 2017 7:26 PM  

@7
"Scalzi is a strange little duck."

Umm, you had a typo there. Substitute an 'i' for the 'u'.

Anonymous Bob July 15, 2017 8:10 PM  

Painting Milo as naive or somehow drunk on publicity. Yeah, right.

I'm pretty sure, assuming he had any reservations, he would be able to solicit a world of publishing advice. Scalzi takes on the role of Fake Insider. Yeah well fits him. May as well play to it.

Blogger Dave July 15, 2017 8:25 PM  

This comment has been removed by the author.

Blogger Tuatha July 15, 2017 8:32 PM  

Reading this makes me proud of having never been envious of anyone in my whole life.

Blogger F.D. Stephens July 15, 2017 8:34 PM  

Cataline Sergius wrote:There was a ton of SJWs who were furious about Milo's book deal because it was the kind of book deal they are supposed to get and don't.

Exhibit A [Scalzi's comments]:

William D. Richards says:
JULY 14, 2017 AT 11:29 PM

It galls me that an animated shitpile can sell in one week what I dream of selling in a year, and I am happy just to get past 140 copies of my own book in 2 weeks…

Blogger Dave July 15, 2017 8:36 PM  

Vox, is it self-publishing if you own the publishing house? Do we know if Milo is the owner, CEO, or head of the social justice department or all of the above?

According to the interview of Milo last week on WPHT1210 radio, he said he had access to $3 million in backing to establish a publishing house (Dangerous Books) and plans are underway to publish other authors besides Milo. Exactly what Milo's involvement is with Dangerous Books is uncertain.

http://philadelphia.cbslocal.com/2017/07/12/milo-yiannapoulos-left-creating-violent-environment/

Anonymous BBGKB July 15, 2017 8:54 PM  

Related to SJW attacks I saw this in an article about a Gay DC power couple ruining a W VA town

https://www.washingtonian.com/2017/07/09/gay-dc-power-couple-remaking-west-virginia-town-not-everyone-happy/

“Why do you think the gays got everything they wanted?” says Yandura, reflecting on those years. “I call it the funnel. You jam [the opposition] down that funnel, and you don’t let them turn around. They’re like, ‘This isn’t fair! Why are you making it personal?’ You say no, and you just keep jamming until they’re so deep in the funnel that they’re like, ‘Oh, my God—I’ll just do it.’ ”

Anonymous Ain July 15, 2017 9:18 PM  

"Scalzi lost me at 'piece of shit human being.' As insults go, that one would be banal on the playground, let alone among adult company. No wonder why SJWs suck at memes."

He uses it for everybody he dislikes. He's not a creative fellow.

Blogger ant becker July 15, 2017 9:20 PM  

Who's this Scalzi bellend?

Anonymous andon July 15, 2017 9:25 PM  

37. Blogger Tuatha July 15, 2017 8:32 PM
Reading this makes me proud of having never been envious of anyone in my whole life.


seems unlikely

Blogger ((( bob kek mando ))) - ( Communists murdered +100 Million trying to genocide the Bourgeois. suffering a Marxist to live is a Crime Against Humanity ) July 15, 2017 9:51 PM  

"I don’t picture him as a detail-oriented person."


John Scalzi doesn't "picture" a homo man with fabulous hair as ... "detail-oriented" ( sic, that's two separate words you dumbass, 'detail' is not a prefix. don't quit your day job to attempt being an editor ).

this is what comes of marrying a manjawed lesbian.

smh

Blogger ((( bob kek mando ))) - ( Communists murdered +100 Million trying to genocide the Bourgeois. suffering a Marxist to live is a Crime Against Humanity ) July 15, 2017 10:08 PM  

37. Tuatha July 15, 2017 8:32 PM
Reading this makes me proud of having never been envious of anyone in my whole life.



you're impressed that you're a better man than Scalzi?

that's a pretty low bar you're setting for yourself, innit?

Blogger Daniel July 15, 2017 10:08 PM  

Bald man here. You are definitively right

Blogger Tuatha July 15, 2017 10:18 PM  

"you're impressed that you're a better man than Scalzi?"

I am just glad that I don't have jealousy issues that interfere with all my thinking. Perhaps its just a product of being raised by a single father.

Blogger Ingot9455 July 15, 2017 10:24 PM  

Scalzi's analysis is stupendously dumb in an era of Amazon prepaid ordering. Milo had guaranteed sales coming to him far greater than Scalzi is guessing.

Anonymous JAG July 15, 2017 10:42 PM  

Weak wrote:All you bitches are envious of Milo's hair.

I certainly am. I used to have hair that looked a lot like White Goodman's hair. Feathered AND lethal! I sure do miss it.

Anonymous SciVo de Plorable July 15, 2017 10:43 PM  

Longtime Lurker wrote:Steve: If that's really the case (and I'm inclined to think it is), Scalzi is basically screwed. Why? Because he's been playing it that way for more than long enough for the persona to become the person.

QFT

Everything you think and do, changes you. Repetition is destiny by the transitive property: repetition --> habit --> character --> destiny.

Blogger Silly but True July 15, 2017 10:52 PM  

A side point. I'm all for grounding the helicopter fleet as long as their replacement is a whole lot of funnels.

Blogger VFM #7634 July 15, 2017 11:01 PM  

It must chafe at Scalzi that badthinker Milo's life was supposed to be OVER.

Blogger David The Good July 16, 2017 12:03 AM  

I'm jealous of Vox's library.

Blogger ((( bob kek mando ))) - ( Communists murdered +100 Million trying to genocide the Bourgeois. suffering a Marxist to live is a Crime Against Humanity ) July 16, 2017 1:12 AM  

47. Tuatha July 15, 2017 10:18 PM
I am just glad that I don't have jealousy issues that interfere with all my thinking.



a possibly interesting hypothesis.

unfortunately also one that lacks evidence, given that you haven't managed to demonstrate any thinking in this thread.

Anonymous VFM #6306 July 16, 2017 1:23 AM  

And here I thought Scalzi was only butthurt from his wife riding him so hard.

Blogger Junior July 16, 2017 1:39 AM  

Just about 10 percent through Milo's book, and so far the one major mistake he's made involves his characterization of SJWs, specifically the idea that SJWs are "anti-war." This is ludicrous. SJWs don't give a fuck about foreign policy. Consider the past 16 years since 9/11: How many middle eastern countries have we destroyed since then? 7 ... 8 ... 9? And was there any one in the streets complaining? Fuck no. I'm beginning to suspect that Milo is just a neon neocon. But ... I'll finish the book, it's only fair, before I deliver my final verdict.

Blogger Shimshon July 16, 2017 4:01 AM  

That "dig" that Milo might not know how to run a business is ridiculous. That's like saying Trump doesn't know construction because he never operated a crane (and who knows; perhaps he even has!). If Milo knows how to hire (and fire) talented underlings (NOT interns), he will do just fine, Johnny.

Blogger Tuatha July 16, 2017 4:13 AM  

"demonstrate any thinking in this thread"

Ist dies so? Ich kann neun Sprachen sprechen und lesen sexzehn. Ich habe keine Ursache zu neiden jeder, wann ich weiss alles mein Sprache und andere. Sie sind [in gelernt Ordnung]English, Spanisch, Deutsch, Russisch, Japanisch, Isländisch, Schweidisch, Gälisch und Hindi. Das Übrige [dass ich nur lese] sind Griechisch, Altenglisch, Altirisch, Latein, Hebräisch und Sumerisch.
Es gibt diese Idee, die ich bin ein Narr, aber dies ist nur Kuhscheiße.

Anonymous Ze swede July 16, 2017 5:10 AM  

Tuatha:
Meinst du Schwedish, ditt rövhål? That is a weird mistake to make if you speak the language. E and i are on oposite sides of the keyboard and the pronunciation makes the spelling unambigous.

Blogger Tuatha July 16, 2017 5:54 AM  

"E and i are on oposite sides of the keyboard and the pronunciation makes the spelling unambigous."

Typo. Should have proofread.

Anonymous Shut up rabbit July 16, 2017 6:54 AM  

@Tuatha I think all your repressed jealousy just manifests as hubris - lol (laughing at you btw, not with you)

Anonymous MidnightSun July 16, 2017 8:31 AM  

Scalzi`s review of the publishing industry will no doubt get more attention than his hideous tomes. The review just seethes with hate and jealousy and its evident he hasn't read one line of "Dangerous!" Pitiful is how I would describe this desperate rant to belittle our beloved Milo. Hideous his attempt to attack not on the substance of the book but on something most wouldn't even think of! SJW's always suck.

Blogger stevo July 16, 2017 9:05 AM  

The feculence is strong with this one...

Blogger ((( bob kek mando ))) - ( Communists murdered +100 Million trying to genocide the Bourgeois. suffering a Marxist to live is a Crime Against Humanity ) July 16, 2017 9:08 AM  

58. Tuatha July 16, 2017 4:13 AM
Ich kann neun Sprachen sprechen und lesen sexzehn.



and yet, language comprehension in no way demonstrates the ability to construct a valid syllogism. it's merely a demonstration of rote memorization.

are you going out of your way to emphasize my point? it seems a strange goal.

http://www.dictionary.com/browse/thinking?s=t
" 1.rational; reasoning:
People are thinking animals.
2.thoughtful; reflective: "

http://webstersdictionary1828.com/Dictionary/thinking
"capable of a regular train of ideas."


60. Tuatha July 16, 2017 5:54 AM
Typo. Should have proofread.



typo or not, it's not the most significant problem with your response.

Blogger James Dixon July 16, 2017 10:22 AM  

> Generally you don't write a short novel worth of words attacking someone irrelevant.

Especially when you have something like a dozen books left to write on your multimillion dollar contract with a major publisher.

> Only pay cash for Milo's book. They're watching.

If you post here, they're watching.

> Related to SJW attacks I saw this in an article about a Gay DC power couple ruining a W VA town

And when they die of aids everyone will lose interest and leave and the town will go back to what it was.

> He's not a creative fellow.

Ah, I see you've read at least one of his books.

Blogger B.J. July 16, 2017 3:11 PM  

Jeez, such a douchey, passive-aggressive tone.

"Milo sucks, but his book did sell, although not as much as he said, but still it sold, he should be proud of his low numbers, plus it's also a scam for for his speaking events, which is fine I guess..."

Blogger Snidely Whiplash July 16, 2017 4:18 PM  

Die Fähigkeit, so viele Sprachen zu sprechen, bedeutet nicht, dass Sie in beliebig Sprache denken kann. Es bedeutet nicht sogar dass Sie intelligent sind.

Blogger Were-Puppy July 16, 2017 6:15 PM  

You foreigners and ur foreign tongues have to go back!

Blogger ((( bob kek mando ))) - ( Communists murdered +100 Million trying to genocide the Bourgeois. suffering a Marxist to live is a Crime Against Humanity ) July 16, 2017 7:02 PM  

Pennsylvania Dutch, bitches.

Blogger Unknown July 18, 2017 6:47 AM  

Traduzioni in contesto per "He must be jealous" in inglese-italiano da Reverso Context: He must be jealous of his brother.

goldenslot
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