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Friday, February 02, 2018

The John Scalzi school of business

Hey, it worked for The Most Popular Blog in Science Fiction. Lie about your traffic, secure the contract, then pray that no one notices the way in which your subsequent performance doesn't quite line up with your supposed influence. What's wrong with a little traffic inflation among friends?
The publisher of Newsweek and the International Business Times has been engaging in fraudulent online traffic practices that helped it secure a major ad buy from a US government agency, according to a new report released today by independent ad fraud researchers.

IBTimes.com, the publisher’s US business site, last year won a significant portion of a large video and display advertising campaign for the Consumer Financial Protection Bureau, a federal agency. Social Puncher, a consulting firm that investigates online ad fraud, alleges in its report that the ads were displayed to an audience on IBTimes.com that includes a significant amount of “cheap junk traffic with a share of bots.”

The CFPB’s ad budget was the subject of criticism from Republican lawmakers after the Daily Caller reported last year that it had awarded more than $40 million in contracts to a single ad agency, GMMB, which is one of the top Democratic media strategists. (A portion of money in those contracts was used to pay media outlets for advertising space, and was not kept by GMMB.)

The CFPB was created in 2011 as a result of the Dodd–Frank Wall Street Reform and Consumer Protection Act. President Trump recently tweeted that the bureau “has been a total disaster,” and installed his budget director, Mick Mulvaney, as its new director.

Neither the CFPB or GMMB are accused of taking part in, or having knowledge of, ad fraud on IBTimes.com.

A CFPB spokesperson told BuzzFeed News the bureau is looking into the allegations raised in Social Puncher’s report.... When it comes to IBT’s fraudulent traffic practices, Social Puncher’s findings align with reporting from BuzzFeed News on IBT India, and with separate data gathered by Pixalate, an ad fraud detection company, and DoubleVerify, a digital media measurement company. (Social Puncher and BuzzFeed News previously collaborated on ad fraud investigations, but worked separately in this case.)

Based on what it described as a detailed investigation, DoubleVerify this week classified IBT’s US, UK, India, and Singapore sites as “as having fraud or sophisticated invalid traffic,” according COO Matt McLaughlin. DoubleVerify is now blocking all ad impressions on these sites on behalf of customers.
I always find it amusing when the SJWs in science fiction try to accuse me of inflating or exaggerating my numbers because I never report anything except exactly the Google pageviews reported by Blogger. But their accusations tell me that they are aware that other people in science fiction do so.

By the way, yesterday's pageviews were 141,106. It's been informative to see how neither USA Today nor Wired moved the traffic needle more than a very small fraction, but one brief appearance on The Milo Show has temporarily increased daily traffic by about 40 percent. The members of the maintream media really have no idea how individually irrelevant most of them are. Even with the benefit of a prestigious platform, they don't have much an influence.

Labels:

37 Comments:

Anonymous Eduardo February 02, 2018 5:07 AM  

The Darkness intensifies. With a touch of glitter...

Blogger tublecane February 02, 2018 5:15 AM  

That's the Enron Model. Scalzi, on the other hand, is a piker fraud.

Anonymous Slide Rule of Heathens February 02, 2018 5:25 AM  

This Scalzi sure has taken up permanent occupation of your life, Vox.

Have you tried just living well?

Anonymous Rocklea February 02, 2018 5:27 AM  

"IBTimes.com, the publisher’s US business site, last year won a significant portion of a large video and display advertising campaign for the Consumer Financial Protection Bureau, a federal agency. Social Puncher, a consulting firm that investigates online ad fraud, alleges in its report that the ads were displayed to an audience on IBTimes.com that includes a significant amount of “cheap junk traffic with a share of bots.”"

Nothing says were going to keep you safe, like being the counter party to fraud, while using money obtained through compulsion, from those you claim to be protecting. The Digital Banana Republic is now a thing.

Oh well, at least they're not going to define and protect marriage. Oh, wait....

Anonymous Gammas Project February 02, 2018 5:31 AM  

Everyone knows you aren't amused no matter how vehemently you insist you are.

Anonymous Rocklea February 02, 2018 5:36 AM  

Well that didn't take very long. Living rent free. Whatever.

Blogger The Kurgan February 02, 2018 5:37 AM  

I'm sure Johnny rapist NEVER visits this site.
Right Johnny?

Anonymous Scalzi's Under Your Skin February 02, 2018 5:41 AM  

When angry or upset, keep your mouth shut until you cool down.

Anonymous Gamma will gamma February 02, 2018 5:49 AM  

"The members of the maintream media really have no idea how individually irrelevant most of them are. Even with the benefit of a prestigious platform, they don't have much an influence."

Seems rushed. Emotional, even.

Blogger Constantin February 02, 2018 5:51 AM  

"I always find it amusing when the SJWs in science fiction try to accuse me of inflating or exaggerating my numbers because I never report anything except exactly the Google pageviews reported by Blogger."

Another example of SJWs projecting their faults/sins/prejudices on their targets. It's quite amazing how many times this has been revealed last year and even in the current year. This is good, because we'll be better prepared when they strike.

Blogger Sillon Bono February 02, 2018 5:59 AM  

Angriest moment playing a video game ever, Permadeath on No man's sky and I get a stupid quote on the screen from none other than John Scalzi...

My thoughs at the time: "WTF!"

Blogger Lazarus February 02, 2018 6:08 AM  

Dear Scalzi bots, the post is about FRAUD, not Scalzi!

oh, wait.......

Blogger VD February 02, 2018 6:16 AM  

This Scalzi sure has taken up permanent occupation of your life, Vox.

Absolutely. I will never, ever stop posting about his shenanigans and comparing my traffic to his. Not until he dies or publicly apologizes to my readers and publicly submits to me.

I've stated this before. What part of it did you find difficult to understand?

Have you tried just living well?

Did you never wonder why all those rich kids living very, very well use far too many drugs? Conflict motivates. Conflict is the spice of life.

Blogger VD February 02, 2018 6:18 AM  

Seems rushed. Emotional, even.

SJWs always project. Key word: "seems".

Blogger Michael Maier February 02, 2018 6:26 AM  

"neither USA Today nor Wired moved the traffic needle more than a very small fraction"

This makes me smile.

Mostly cuz they cannot even quote me good.

Blogger Michael Maier February 02, 2018 6:28 AM  

Scalzi's Under Your Skin wrote:When angry or upset, keep your mouth shut until you cool down.

Yeah, cuz if SCALZI is known for anything, it's his even-keel-osity.

Anonymous Lulabelle February 02, 2018 6:30 AM  

The comments from the gammas show they aren't even smart enough to attempt to hide their gamma-ness. It's disappointing, really. We need a more talented bunch of trolls.

Anonymous Post Alley Crackpot February 02, 2018 6:44 AM  

Isn't USA Today a news rag that mid-range American hotels give away in lieu of actually providing a somewhat more respectable newspaper to read in the mornings?

Not surprising then that the coverage hardly ticked over anything at all.

Blogger JACIII February 02, 2018 7:10 AM  

This explains the outsized desperate concern at NPR and other Dem mouthpieces over the fate of CFPB and it's former boss: They were using it to funnel money to Clintonistas.

It's the addiction of the Union Dues/Democratic funding scam. Sneaky bastards are always looking for a way to be a semi-official government sponsored political party.

Blogger Azure Amaranthine February 02, 2018 7:13 AM  

All this concern trolling is by one person innit.

Blogger Skyler the Weird February 02, 2018 7:19 AM  

The Democrats are a Taxpayer Funded party. The money going to Planned Parenthood, the Sierra Club, etc via grants or charitable deductions gets back to the Democrats in political donations.

Blogger Jail Cussox February 02, 2018 7:42 AM  

The Gammas are out in full force. Funny... I did not read any jealousy or anger from post.

I read an ethics lesson in blackhat avoidance and being selective about appearances.

I'm particularly interested to know the jump in book sales.

Anonymous I'm Not a Fascist. But My Sons Are. February 02, 2018 7:43 AM  

The publisher of Newsweek and the International Business Times has been engaging in fraudulent online traffic practices that helped it secure a major ad buy from a US government agency, according to a new report released today by independent ad fraud researchers.

I'm not sure what bothers me more: That a US government agency is so incompetent as to buy these ad slots; or, that IBTimes.com is so incompetent as to buy bot traffic from Raj's Fiverr click ring.

Even not-so-great bot traffic/networks are fairly difficult to detect these days, which puts another layer of perspective on all of this.

Blogger JACIII February 02, 2018 7:44 AM  

Skyler the Weird wrote:The Democrats are a Taxpayer Funded party. The money going to Planned Parenthood, the Sierra Club, etc via grants or charitable deductions gets back to the Democrats in political donations.

Any GOP administration could have ended most of that at any time. It's almost like the GOPe needs the Democratic party for some reason.....

Blogger wreckage February 02, 2018 7:44 AM  

"Not until he dies or publicly apologizes to my readers and publicly submits to me."

The original post was some intriguing information, but really, this is the bit that incremented my "value from Vox" counter.

What forms of submission are acceptable?

Levantine: becomes your vassal, offers you his wife and daughter for your harem. I believe this is probably not that desirable in your eyes, but sometimes a man's got to be diplomatic, and the harem IS primarily diplomatic.

European pagan: Swears his allegiance, he and his tribe become your subjects and convert to your religion or patron deity.

Japanese: you'd know better than I, but I am pretty sure that, being Japanese, it involves his ritual suicide by disembowelment at some point.

Canine: rolls on his back and urinates on himself; subsequently will not make eye contact; public displays of fawning; may savagely physically attack anyone who displeases you.

Anonymous Causal Lurker February 02, 2018 7:45 AM  

Related topic. Will archive later.

Five of the Best Examples of Left-wing Bias on Wikipedia in 2017
http://www.breitbart.com/tech/2018/02/01/five-of-the-best-examples-of-left-wing-bias-on-wikipedia-in-2017/

" 2. Burying CNN’s Blackmail controversy and other scandals at the network

Shortly after CNN’s blackmail controversy, an editor created a page on the topic. Other editors promptly had the story buried by moving the content into the bottom section of an article about CNN controversies. Roughly two dozen editors, mostly left-wing, supported this move citing a policy that says Wikipedia is not for news. Five of these editors showed a double standard, having previously voted to keep an article on Trump’s disclosure of intelligence about ISIS threats in a meeting with Russia where the same policy would apply.

A few editors went even further by cutting out critical information on the blackmail controversy from even the general CNN controversies article, as well as gutting nearly a third of the article’s content covering a variety of scandals that gripped the network, despite much of it being backed by sources considered reliable by Wikipedia standards. These removals included a section on CNN New Year’s Eve host Kathy Griffin’s firing from the network, which was justified by claiming it wasn’t a CNN controversy. The same argument was used to keep out mention of undercover journalist James O’Keefe’s video series on CNN, itself denied its own article by many of the same editors.

Only a small amount of the removed content had been restored after the flurry of deletions. When the situation was mentioned on the Vox Popoli blog of science fiction author Vox Day, the founder of Wikipedia alternative Infogalactic, an editor sought to restore noteworthy content about the blackmail controversy and was immediately reverted."

Hyperlinks to Vox Popoli and Infogalactic in original article.

Amazing! The SDL adjusts one skull just so, and Wikipedia scrambles in panic. Rabbits are running everywhere.

Anonymous I'm Not a Fascist. But My Sons Are. February 02, 2018 7:52 AM  

Canine: rolls on his back and urinates on himself; subsequently will not make eye contact; public displays of fawning; may savagely physically attack anyone who displeases you.

^

Are we voting? ...I don't think we're voting.

*this is my sad face*

Anonymous vfm 0202 February 02, 2018 7:52 AM  

You've got a lot of nemo me impune lacessit in you, SDL. A lot.

Blogger Doug Cranmer February 02, 2018 8:07 AM  

Slide Rule of Heathens wrote:Have you tried just living well?

Jeez guy. How much better do you need?

Blogger VD February 02, 2018 8:15 AM  

You've got a lot of nemo me impune lacessit in you, SDL. A lot.

So what do you think you VFM are for, anyway?

Blogger wreckage February 02, 2018 8:42 AM  

@28

Look, call me a savage if you will, but I don't see how either a throne of skulls or a promenade of impaled enemies is incompatible with living well.

Blogger Desdichado February 02, 2018 8:59 AM  

Jail Cussox wrote:The Gammas are out in full force.
Half force. I'm pretty sure that at least half of those are sarcastic.

Blogger Johnny February 02, 2018 10:07 AM  

The members of the mainstream media really have no idea how individually irrelevant most of them are.

They have lost a lot of influence, but not irrelevant yet. What makes the TV media such a powerful propaganda device is that it reaches out to the least interested, least enformed. Collectively the superficial BS does matter because some people buy into it, and fooling some of the people all of the time drives public policy more than it should.

And ain't it great the way Trump seems to be able to break through this stuff, even as the other side is awash with nonsense.

Anonymous VFM #6306 February 02, 2018 10:37 AM  

Before Scalzi sold Old Man's War, he wrote The Rough Guide to Money Online.

It sold poorly.

Anonymous fop February 02, 2018 11:09 AM  

Bad political news for the dems always results in cat pics on Scalzi's twitter. It is a fairly reliable metric.

But what are we to make of his twitter feed today? A cat pic, a dog pic, musing about leaving the country, and a retweet of some sexual pervert complaining about being "sore" after having "pizza" for breakfast?

It would appear his Trump Derangement Syndrome has reached fever pitch.

Anonymous Jon Bromfield February 02, 2018 11:26 AM  

Interesting that two days ago JohnnyCon tweeted:

"True this. Sales make sequels. Even if the author is signed to a multi-book deal, if the sales aren't there, the publisher will cut their losses. If you want book three or four, buy book one and two when they come out. You're not helping the author by waiting. Or yourself!"

Today he announces on his blog that FOUNDATION'S FLOW is going to be a trilogy!

Reading between the Chinless Wonder's lines, I suspect this is a desperate attempt to con a few last sales of the first book and Tor has already pulled the plug on the sequel.

Anonymous Looking Glass February 02, 2018 2:29 PM  

Old Media platforms seem to be "sticky". Everyone either links To them, or no one leaves from their webpages.

New Media drives traffic elsewhere because they aren't "one-stop shop" platforms.

Another interesting data point in that direction.

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