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Thursday, March 14, 2019

Frauds all the way down

Disney is not only replacing canon in its ongoing brand destruction, it's replacing the need for customers:
New reports of empty theaters for Captain Marvel’s weekend showings are the latest in the movie’s ongoing controversy. A number of Twitter users indicated there were empty seats at a number of Captain Marvel showings over the weekend.

We spoke with a movie theater manager who asked for anonymity. He told us they had “exactly 25 no shows for every showing of Captain Marvel on Thursday through Saturday.”

The manager told us this was definitely abnormal, “It’s definitely not normal. People usually show up when they pay for tickets…I’m not sure what it is, we’ve seen big groups not show up before, but they get refunds.”

I asked whether or not these tickets were purchased in bulk, but that information isn’t available, “I’m not sure if they were bought all at once because Fandango doesn’t give us that information, but exactly 25 no shows for every show is probably statistically impossible.”

The manager would add, “I would say it’s someone trying to make the ticket sales look better than they really were.”

He would also indicate he saw significant drop offs in ticket sales from Sunday at his theater, “Sunday for Captain Marvel wasn’t good and Monday and Tuesday were terrible. They were like a 75% drop off from Sunday.”
This is how the corporate cancer known as SJW metastasizes. Once it devours one aspect of the business, the need to protect the narrative requires devouring another aspect of it.

Compare the first five days of Black Panther to Captain Marvel.
  1. 75.9 61.7
  2. 66.0 52.9
  3. 60.1 38.8
  4. 40.2 11.0
  5. 20.8 14.6

Labels: ,

70 Comments:

Blogger Laramie Hirsch March 14, 2019 5:36 PM  

Wow. I only guessed at this possibility in my mind...that some monied interest would buy a bunch of movie tickets in order to make Captain Marvel's weekend box office look good.

Can't believe they actually did it.

Blogger L' Aristokrato March 14, 2019 5:37 PM  

Next up, a BBC style "Hollywood tax".

Blogger #7139 March 14, 2019 5:42 PM  

The total destruction of Disney cannot happen soon enough.

Blogger Balam March 14, 2019 5:45 PM  

Someone crunched the numbers and pointed out that the low low low conversion rate of SJW propaganda made it a better return on investment to just buy the tickets themselves with that money. Say, instead of 150 mill trying to shame men into watching it spend 50 mil on the shame then spend 100 mil on tickets. Disney gets 70% of that back anyways so it's like they only spent 30 mil to pretend to have an additional 100 mil of sales!

Blogger Doug Cranmer March 14, 2019 5:55 PM  



"The Makers Of Magic: The Gathering Say They're Trying To Make It Less Of A Boys Club"

https://kotaku.com/the-makers-of-magic-the-gathering-say-theyre-trying-to-1833274912

Blogger Silent Draco March 14, 2019 5:56 PM  

Sounds like the SJWs just "saved money", the way old Disney movies featured the ditzy wife saving money through buying more at the discount. And all on credit - no bill!

Their vaults have the comedy reels.
Their bottom line reveals the tragedy.

Faster, please. The Gods of the Copybook Headings are sharpening pencils and lighting torches.

Blogger Jab Burrwalky March 14, 2019 5:56 PM  

How much of it is people being sick of the propoganda and how much of it is people bored with the repetitiveness of the Marvel franchises and over-crowded cinematic universe?

Personally I'm both.

Blogger Snidely Whiplash March 14, 2019 5:59 PM  

Doug Cranmer wrote:

"The Makers Of Magic: The Gathering Say They're Trying To Make It Less Of A Boys Club"

Same thing Nascar did. Same thing comic books did.Same thing SF is doing. Same thing football is doing.

Alienate and drive off your loyal fan base to try to capture a market that either doesn't exist, or isn't interested in your product.

It hasn't worked yet, but Next Time For Sure!

Blogger Gettimothy March 14, 2019 6:04 PM  

Donald Trump Jr. LOVED the movie

https://twitter.com/DonaldJTrumpJr/status/1106023332472713218

Blogger Damelon Brinn March 14, 2019 6:10 PM  

They had to turn it into a battle. No one cared about this movie, but by attacking fans for insufficient enthusiasm they managed to make people interested in every aspect of it, including the marketing and box office reports. They're almost to the point where every new movie will be "brigaded" just for fun payback.

Blogger Bogey March 14, 2019 6:14 PM  

This comment has been removed by the author.

Blogger Longtime Lurker March 14, 2019 6:15 PM  

All Disney has to do is make movies that people want to watch. It's as complicated as that.

Blogger tz March 14, 2019 6:17 PM  

The movie is so good, you don't even need to sit through it. You can just review it.

It takes a Potempkin Village...

Blogger tz March 14, 2019 6:18 PM  

Scalpers getting scalped?

Blogger Noah B The Savage Gardener March 14, 2019 6:22 PM  

Fake ticket sales from fake fans to watch a fake movie, so Disney can fake its next quarterly report to sell more fake stocks and bonds to fake buyers to get more fake money so its officers and shareholders can buy nicer looking fake faces for their fake wives.

Blogger Snidely Whiplash March 14, 2019 6:28 PM  

Longtime Lurker wrote:All Disney has to do is make movies that people want to watch. It's as complicated as that.
Nobody who counts at Disney cares about that. They have More Important Concerns, and your flippancy on this Very Important Topic is Problematic.

Blogger lowercaseb March 14, 2019 6:29 PM  

Looks like they are taking a page out of Scientology's playbook. You gotta keep LRH on the top 100 and you gotta keep CM on the top 10 openings.

Blogger Azimus March 14, 2019 6:31 PM  

Their choice of Brie Larson, a living caricature of The Nasty California Girl combined with clueless SJW agitator, intentionally threw away primary advantage of women leads in action movies which is sex appeal. Its like they were ashamed that Wonder Woman did so well and Rian Johnson'ed it. I have not watched the movie but I've watched Brie Larson and she is a repulsive personality. Why would I support that just to find out wjy Nick Fury wears an eye patch?

Blogger Matrim's Mutterings March 14, 2019 6:32 PM  

I also heard about half empty theatres from several of the reviewers I listened to. Disney also opened this movie in virtually all international markets at once, something they dont usually do. They usually stagger the real ease. This padded the opening weekend numbers by a fair bit.

Blogger Longtime Lurker March 14, 2019 6:35 PM  

@16: "your flippancy on this Very Important Topic is Problematic."

Problematic is my middle name.

Blogger Mr.MantraMan March 14, 2019 6:36 PM  

Speaking of frauds Morris Dees got his walking papers yesterday from his conspirators.

Blogger Robert What? March 14, 2019 6:39 PM  

Does Disney really have so much money that they can ignore the wishes of the customers? I guess they do. But where are they getting it all that money from?

Blogger Hammerli280 March 14, 2019 6:51 PM  

Then again, Larry Correia showed that TOR was buying the Hugos...why would anyone be surprised at this sort of thing by Disney?

Blogger Bobiojimbo March 14, 2019 6:53 PM  

@2 First it'll start in California.

@8 Just like socialism!

@10 It's why I especially avoid movies that use controversy to sell their film. I still haven't seen, and refuse to see Wonder Woman because of that marketing ploy.

@11 Good. Let's all be done.

Blogger NO GOOGLES March 14, 2019 6:55 PM  

@5
Wow, they estimated 38% of MTG players are women. What a joke. I'd bet folding cash that trannies outnumber actual women among MTG players.

Blogger Cataline Sergius March 14, 2019 6:58 PM  

Now that is interesting.

I wish the theater owner had given some better numbers.

How many seats are in one of his theaters?
How many of screens does he have showing Captain Marvel?
Were the no shows only in standard?
Or were there no shows in Dbox, 3D and IMAX in similar numbers?

The business math is the intriguing part.

Honestly, I don't think this was SJW pride being on the line. I think Disney didn't want to give their golden franchise a black eye right before it's biggest release of all time.

Consequently, it probably was worth the money to prop up the numbers for opening day weekend.

Pretty embarrassing if word gets out but they only have to keep this under wraps up until. April 26th when Avengers 4 launches.

Blogger Brick Hardslab March 14, 2019 7:09 PM  

The news is odd. Disney must really need this win to start the new sjw MCU off.

Blogger Rip March 14, 2019 7:14 PM  

My teenage daughter works at a theater where you pick your seats at purchase. She worked the entire weekend (open-close in Saturday). Her manager told her that no showing was more than 50% sold and of that 20-30% were no shows

Blogger Johnny March 14, 2019 7:15 PM  

Robert What? wrote:Does Disney really have so much money that they can ignore the wishes of the customers? I guess they do. But where are they getting it all that money from?

You would have to look up the net worth of the company plus regular profits to know how much of this they can do. My guess is that if it were only about the money they would let this one die a quiet death.

As for why they would do it, same old thing. Prove your PC virtue by spending somebody else's money. In this case instead of other people's money, it is Disney's money. Given their market power I suppose Disney can survive a lot of this sort of thing.

Blogger Geir Balderson March 14, 2019 7:20 PM  

"... to get more fake money so its officers and shareholders can buy nicer looking fake faces for their fake wives."
Several years ago I had some extra cash to invest and placed equal amounts in Apple and in Disney. Promptly, Apple rose and The Mouse sort of drifted sideways even though the Star Wars Movies were supposedly skyrocketing. After a year Apple had almost doubled and Dizney was lopping lower. Finally, I had enough and sold the Disney stock for less than what I had paid. The Mouse took my cheese and ran. Never again. The Force is NOT with them!

Blogger Francis Parker Yockey March 14, 2019 7:24 PM  

OT: Morris Dees fired by the SPLC. Los like he was Me Too'd. Way overdue.

Morris Dees fired

Interesting timing, since a decision on their motion to dismiss Glen Allen's lawsuit is currently pending.

Blogger Francis Parker Yockey March 14, 2019 7:28 PM  

@31
Should be "looks like."

Blogger Cataline Sergius March 14, 2019 7:31 PM  

Another question I just thought of.

Did they have this budgeted in adavance as a slush fund?

After all, going full on feminist SJW was planned in advance.

This was not a matter of the tail wagging the dog. Disney would stomped Larson flat if that was the case. Instead they held fundraisers so poor girls could go see Captain Marvel...which only gave money to Disney.

They had done very well indeed when they went political with Black Panther. So it was undoubtedly worth experimenting to see if this would work too.

And if it didn't work out and the film looked like it would underperform, then they would tap the slush fund.

Again, the all important thing here is that the brand had to look bullet proof going into Avengers 4

Blogger Rocklea Marina March 14, 2019 7:35 PM  

Compare the first five days of Black Panther to Captain Marvel.
1. 75.9 61.7
2. 66.0 52.9
3. 60.1 38.8
4. 40.2 11.0
5. 20.8 14.6

They should have gone with a Wakandan Captain Marvel.

Blogger English Tom March 14, 2019 7:38 PM  

@Jab Burrwalky

It may just have been white males taking Brie Larson's advice and staying away.

Blogger OGRE March 14, 2019 7:39 PM  

Robert What? wrote:Does Disney really have so much money that they can ignore the wishes of the customers? I guess they do. But where are they getting it all that money from?

Short Answer:

Yes.

Every body of import at Disney--and pretty much every other major company--could never work another day and still have more wealth than any of the 99% could earn in several lifetimes. Kathleen Kennedy for instance has a net worth of $150 Million. The financial well-being of the business is not their motivating concern. That much should be obvious.

Blogger Derrick Bonsell March 14, 2019 7:39 PM  

I bet a lot of the trolling and the SJW outrage about it was stirred up by Disney to increase controversy and hopefully sales.

Blogger OneWingedShark March 14, 2019 7:44 PM  

#7139 wrote:The total destruction of Disney cannot happen soon enough.
Perhaps a letter-writing campaign demanding the Captain Marvel heavy cut of Avengers Endgame? — They seem determined to go the way of The Last Jedi, why not help them along?

Snidely Whiplash wrote:Doug Cranmer wrote:"The Makers Of Magic: The Gathering Say They're Trying To Make It Less Of A Boys Club"
Same thing Nascar did. Same thing comic books did.Same thing SF is doing. Same thing football is doing.

Alienate and drive off your loyal fan base to try to capture a market that either doesn't exist, or isn't interested in your product.

It hasn't worked yet, but Next Time For Sure!

So what you're saying is real "female-friendly marketing" has never been tried?

Noah B The Savage Gardener wrote:Fake ticket sales from fake fans to watch a fake movie, so Disney can fake its next quarterly report to sell more fake stocks and bonds to fake buyers to get more fake money so its officers and shareholders can buy nicer looking fake faces for their fake wives.
I wonder if that would count as fraud in the SEC's eyes.

Robert What? wrote:Does Disney really have so much money that they can ignore the wishes of the customers? I guess they do. But where are they getting it all that money from?
I'd start looking into legislation that is favorable to Hollywood; I suspect that much like examining our "foreign aid" expenditures it would prove enlightening.

Blogger LZ March 14, 2019 7:50 PM  

America is turning into China. First uni fraud, now movie ticket fraud.

Blogger JAG March 14, 2019 7:55 PM  

As soon as "in your face" articles written by SJW's began to appear my spider sense began tingling. What's to just stop them from straight up lying about how well it was doing? Nothing.

Blogger Man of the Atom March 14, 2019 7:56 PM  

Graphical comparison.

Blogger CM March 14, 2019 7:59 PM  

So what you're saying is real "female-friendly marketing" has never been tried?

You can't play cards in a bubble bath, so I'm not sure how they go about marketing this to women.

If it's fake girl nerds pushing this shit, they need some bitch slapping.

Blogger Azure Amaranthine March 14, 2019 8:00 PM  

"So what you're saying is real "female-friendly marketing" has never been tried?"

Of course not! These aren't the clothes and cosmetics ads you're looking for!

Blogger tz March 14, 2019 8:13 PM  

When your cheesey moovie isn't getting enough audience, engage in Brie Larceny.

Blogger Steve Canyon March 14, 2019 8:16 PM  

Scientology used to buy books from B Dalton and ship them right back to them with the price tags still attached.

Looks like Disney has adopted a similar strategy.

Blogger Unknown March 14, 2019 8:26 PM  

I acquired a cam of Captain Marvel, and tried watching that.

I turned it off about a third of the way in.

The reviews I saw said that the movie is just average, with plot holes big enough to drive a carrier battle group through, and they were right about the plot holes, but I think they were being kind about average.

It fscking sucks, not recommended.
-Unknownsailor-

Blogger Karhu March 14, 2019 8:29 PM  

This is the own movie, so they're getting some of that money back. In the KiA discussion, several people were saying they get a very large fraction of the earliest showings, the theaters make it up in concessions.

Blogger Damelon Brinn March 14, 2019 8:36 PM  

I bet a lot of the trolling and the SJW outrage about it was stirred up by Disney to increase controversy and hopefully sales.

Pretty much 100% of it. With Ghostbusters, it started more organically. Amy Pascal at Sony was invested in the all-girl idea and brought man-hater Paul Feig in for that reason, but that's not why the movie got panned. The trailer was horrible and got downvoted like crazy by everyone, and some of the commenters took shots at the all-girl cast. Sony picked up on that and turned it into a battle of the sexes to try to save it from disaster.

With this movie, no one cared about Captain Marvel in the first place, and there was no beloved previous movie being trashed. So they had to generate both sides of the outrage, or at least try to. It doesn't seem like it worked very well.

Blogger Chris Lutz March 14, 2019 9:49 PM  

You can't play cards in a bubble bath, so I'm not sure how they go about marketing this to women.

The thing is, women don't really like watching other women in action/fantasy/scifi, they want good looking guys who fight. Evans and Hemsworth are shirtless for a reason. They'll tolerate women being in the movie. However, they typically don't want them to be major characters.

This is the own movie, so they're getting some of that money back. In the KiA discussion, several people were saying they get a very large fraction of the earliest showings, the theaters make it up in concessions.

I've heard that Disney can usually command 70%-90% of opening weekend ticket sales. If you write off fake ticket purchases as say a marketing expense, then you can add a tax deduction. So, it might actually get them close to break-even on the scam. I would be interested to see concession sales.

Blogger Snidely Whiplash March 14, 2019 9:58 PM  

Chris Lutz wrote:I've heard that Disney can usually command 70%-90% of opening weekend ticket sales. If you write off fake ticket purchases as say a marketing expense, then you can add a tax deduction. So, it might actually get them close to break-even on the scam. I would be interested to see concession sales.
No show tickets don't buy popcorn. You can't demand 70% if the theater is not making money anywhere.

Blogger Michael Maier March 14, 2019 10:09 PM  

Rip wrote:My teenage daughter works at a theater where you pick your seats at purchase. She worked the entire weekend (open-close in Saturday). Her manager told her that no showing was more than 50% sold and of that 20-30% were no shows


HUH?

Blogger Gen. Kong March 14, 2019 10:16 PM  

L' Aristokrato wrote:

Next up, a BBC style "Hollywood tax".

Why not? There's already a "CNN Tax" thanks to all the stupid NPCs who buy cable packages to watch Niggaball kneeling or "reality teeeveee". The pedos who run Disney already have their own cable channel.

Blogger Blastman March 14, 2019 10:30 PM  

Ran into a UT video where in the comment section there were a multitude of reports about empty theaters for CM … Captain Marvel Beats Internet Trolls With A Movie Playing To Empty Seats?

Some of the comments …

Watched this over the weekend and the theatre was about 50% empty at 6pm. After it was over walked by another showing and popped in to see the attendance. Only one person in there and the movie had started already with the scene where Coulson was left behind. Checked Fandango and it showed 70% of the seats sold out...something fishy there for sure?

I went and saw it, cause a friend had free tickets. The movie Sucked and out of a max capacity of just over 100 seats... only about 15 we there to watch the 3d Version.

I went on a Sunday night and it was super empty. There were another couple and 1 other guy. The guy left early

In order to determine whether or not to take my kids to Captain Marvel, I bit the bullet and went to watch the film on opening weekend. Saturday night, on the biggest screen at the multiplex, there were about twenty or so people. That's it. I saw a larger crowd at Battle Angel Alita on a Tuesday night a week after it opened. There's definitely something fishy here

Honestly, I checked the cinemas even at premiere here in Greece and they were half empty! I had to wait for 2 weeks to get a half empty theater to watch Alita! (I like watching movies on half empty screening, I hate full screenings)
I don't get the success.?

A friend of mine that also works in theater chains, said to me that there's nobody in his own theater for this movie.

In Seattle the Friday night showing for captain marvel was "Sold out" but the theater was only 1/2 full.



… and on and on.

The conclusion of many people in the comment section was that somehow Disney is gaming the attendance numbers for CM. This would be par for the course with these SJW liars -- they want to control and manipulate public perception and promote the narrative.

My brother has a Netflix subscription I use once in a while. Tried to watch Black Panther a few weeks ago and ended up fast forwarding through sections of the movie because it was boring stupidity. I suspect the box office numbers were gamed for this movie too.

Blogger Dire Badger March 14, 2019 11:32 PM  

Captain Marvel was, honestly, Boring.

How can a superhero movie be boring?

Blogger Michael Maier March 14, 2019 11:55 PM  

Dire Badger wrote:Captain Marvel was, honestly, Boring.

How can a superhero movie be boring?


???? What are you talking about???

DC has done it with every single film since the Heath Ledger Joker movie.

Blogger Forge the Sky March 14, 2019 11:59 PM  

@Cataline Sergius

That's a sensible idea. If you understand the corporate mindset, it's all about broad-view profit maximization. Blunting the potential negative impact on a profitable brand, while still benefiting from a risky ideological posture via scamming the ticket sales is precisely the sort of have-your-cake thing execs would devise.

I'm just wondering if there's any regulatory oversight of this sort of potential scam. If there are strong controls maybe we need another explanation; if not, it's likely

Blogger Forge the Sky March 15, 2019 12:05 AM  

@41

Thank you! Was having difficulty visualizing the overall trend. It looked bad for Cpt Marvel, but a visual confirms it.

Blogger Joseph Maroney March 15, 2019 12:33 AM  

"Can't believe they actually did it."

Now that the cat's out of the bag, it raises the question: How long have they been doing this? Most likely, it has always been like this; it's never been under so much scrutiny. It's similar to Fake News. It look decades for large numbers of people to realize the talking heads are a sham, but the fabrication of news stories is a tradition as old as journalism, itself.

Blogger Expendable Faceless Minion March 15, 2019 12:45 AM  

I assume Disney either owns Fandango or can negotiate one hell of a discount on tickets.

Blogger Linus March 15, 2019 12:51 AM  

It was boring because (a) the character of Captain Marvel is a complete and total Mary Sue, with no struggle and no weaknesses, and (b) because Brie Larsen is a black hole of charisma. She is one of the least compelling, least intriguing theoretically-good-looking women in the world.

Blogger Bobiojimbo March 15, 2019 12:57 AM  

Hmm... Reading the comments this is making me think of Vox's writings on strategy vs tactics. The goal appears to be: push the narrative. I don't know what their strategy is, but it appears werew identifying some of their tactics.

Blogger Arthur Isaac March 15, 2019 2:05 AM  

How do they disclose this to their shareholders? Is there an SEC violation in here somewhere.

Blogger Jo K March 15, 2019 5:05 AM  

Odd, this is both easy and difficult to believe all at once.

Blogger Mr.MantraMan March 15, 2019 7:55 AM  

On one hand we always say SJW always lie then on the other hand till now we believed the news of their gate take.

So they lose, break even or squeak out a profit at the the theatre, but if their is buzz from gas lighting us rubes about the awesomeness then their is a line up for sales down the road.

Conservatives exist to play the straight guy, so would you please stop that stupid crap and get your head in the game.

Blogger Agneya Idhao March 15, 2019 9:29 AM  

This comment has been removed by the author.

Blogger realgone222 March 15, 2019 10:37 AM  

I think this theory is a bit far fetched at this point but I don't put it past our elites at some point in the future. I think what is more likely the case is the international release combined with relatively strong performance in pozzed suburbs and city areas. I live in the NE and I heard from an Indian developer I work with his entire Indian community went to see it. He told me they didn't like it and were upset by the anti-male theme of the movie. I think in the diverse areas of the country it probably does well but the empty seats are most likely white areas. In a polarized country you can get different anecdotal experiences of the same scenario.

Blogger S1AL March 15, 2019 11:40 AM  

"She is one of the least compelling, least intriguing theoretically-good-looking women in the world."

It does lead to the inescapable conclusion/question - Who did she sleep with to get the part?

Blogger Eli March 15, 2019 2:21 PM  

Only slightly OT but James Gunn is back to direct Guardians of the Galaxy 3. https://deadline.com/2019/03/james-gunn-reinstated-guardians-of-the-galaxy-3-disney-suicide-squad-2-indefensible-social-media-messages-1202576444/

Blogger tz March 15, 2019 4:01 PM  

Apparently Benji helped reload the pedo Gunn for Guardians 3

Blogger Pathfinderlight March 15, 2019 5:02 PM  

It's only a matter of time before Disney Land had animatronic guests alongside animatronic performers.

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