Friday, May 03, 2019

Don't accept advertising

The obvious attack vector it presents is why it is important for every media and technological organization that is to the right of center to reject every business model that is dependent upon advertising.
Poynter is funded by Open Society Foundations, liberal billionaire George Soros’ massive foundations, as well as the Omidyar Network. The two combined for “$1.3 million in grant funding.” Funds were sent to Poynter specifically to establish the International Fact-Checking Network. The ‘UnNews’ list was started to help fact-checking organizations determine what was “unreliable.”

That anti-conservative mindset was apparent throughout the incoherent and inconsistent report. Conservative organizations were included throughout but liberal groups rarely were. The National Review and Heritage were removed from the list but Heritage’s Daily Signal was on it. That combined to create a shameless double-standard. It specifically targeted conservative media watchdog groups and didn’t include liberal ones.

The goal of the report is clear. Poynter is recommending that advertisers “who want to stop funding misinformation” should use its list. It stated that while marketers can create their own “blacklists,” those lists might be incomplete. Golding wrote that, “Advertisers don’t want to support publishers that might tar their brand with hate speech, falsehoods or some kinds of political messaging.”

Poynter has a longstanding history as an anchor in the journalism business. Its board of trustees includes  execs from The New York Times, ESPN, Harvard, Vox, CBS, ABC, and The Washington Post. Poynter is currently working with Facebook and Google for its fact-checking programs.
I have gotten offers to advertise this or that for years. I experimented once with an ad service, but quickly determined that the benefits were not worth the costs. This is why we are very unlikely to accept ads for Unauthorized at any point in the future; relying directly upon our viewers and supporters is much more reliable than trying to play the delicate game of hoping that the companies advertising won't be converged or inclined to crumble under SJW pressure.

What I find mildly amusing about the whole thing is that the corporate left is so stupid and unable to foresee consequences that they don't understand how their actions are multiplying the negative effects of advancing technology on the core advertising model that sustained media businesses for more than a century. If you consider that even Google, the dominant force in online advertising, is now seeing its market cap decline because it is methodically chasing away both its content creators and the rightward half of its user base, it should be obvious that all the lesser corporations dependent upon it are suffering even more.

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Blogger Zaklog the Great May 03, 2019 7:29 AM  

If you consider that

You appear to have cut off mid-sentence.

Blogger wahr01 May 03, 2019 8:00 AM  

It seems there are a few on the left who still have a sense of shame.
Following dissection of the report, it was withdrawn in whole apparently.

Blogger wahr01 May 03, 2019 8:03 AM  

Advertising revenue is flat-lined since ad providers became invasive to the point ad-blockers became normalized.

That said, it would be easy enough to secure Advertising deals against this sort of convergence by making severe penalties for premature recision a standard contractual clause.

Blogger D E K May 03, 2019 8:26 AM  

I am not able to fund all the creators that I like, so I am feeling better when they have other income besides donations to fund themselves. Especially the creators with a small audience can get a substantial boost of their revenues with advertisement or product placement. Not everybody is as big as Alex Jones to sell stuff.
The tactics of the left will definitely hurt us in the short term, but at the end they will all come back, since people on the right are the guys with the money.

Blogger KG May 03, 2019 8:39 AM  

If you consider that even Google, the dominant force in online advertising, is now seeing its market cap decline because it is methodically chasing away both its content creators and the rightward half of its user base, it should be obvious that all the lesser corporations dependent upon it are suffering even more.

Blogger Stilicho May 03, 2019 8:42 AM  

So Poynter, run by execs from the fake news media, wants to replace the SLPC as the go-to source for identifying badthink and creating blacklists for advertisers. "Hey, if we keep saying we're a respected source, or own companies can call us that in "reports" and it'll be all official-like".

Lefties and their interminable lists. It grows tiresome. When, oh Lord, can we just shoot them (before they implement their plans to kill us all)?

Blogger dc.sunsets May 03, 2019 8:46 AM  

The mass-market system of advertising revenue was an artifact of the last 50 years' "togetherness," AKA weak affinity for the Muddy Middle. Evidence abounds that there's no middle to triangulate now, and people are abandoning the middle's "acquiescence-to-Gnosticism" in favor of irreconcilable enmity over life (abortion), equalism (inequality before the law), the whole LGBTQI (I for insanity) idiocy and Open Borders Immivasion.

We're on our way to living our lives apart from those whose beliefs are irreconcilably different from ours. Banking, shopping and living separately...for if we don't agree to separate, the current ideological war will inevitably become a war of extermination.

When war was about territory and stuff, the winner simply took what was won. When war is about ideology, the only way to insure victory is if your vanquished opponent can't feign "conversion," and the only way to insure that is if they're composting. Gnosticism (Marxism, Progressivism, etc.) inevitably yields a war of exterminating apostates, and it's like a sales quota where always the bottom 20% is to be culled. This is the central reason for continuous Two Minutes Hates. Being in the bottom 20% gets you Room 101 at Mini-Love.

Blogger Colin Flaherty's baby mama May 03, 2019 8:53 AM  

It's very important we all support who deserves it and avoid giving any benefit to the enemy, to whatever extent possible.
Everything you buy or patronize or promote is a vote.
You may have to cut out some of your favorite treats or pleasures, but think of how you were enabling evil by pursuing desires of the flesh. Think of the suffering and hard times your ancestors went through to grant you these privileges.

It would be nice if people being UnListed could take funds from others outside direct users (or drain enemy resources) with minimal negative impact.
Galatians 6
7 Do not be deceived: God cannot be mocked. A man reaps what he sows. 8 For he that soweth to his flesh shall of the flesh reap corruption; but he that soweth to the Spirit shall of the Spirit reap life everlasting. 9 And let us not be weary in well doing: for in due season we shall reap, if we faint not. 10 As we have therefore opportunity, let us do good unto all men, especially unto them who are of the household of faith.

Romans 13
12 The night is nearly over; the day is almost here. So let us put aside the deeds of darkness and put on the armor of light. 13 Let us behave decently, as in the daytime, not in carousing and drunkenness, not in sexual immorality and debauchery, not in dissension and jealousy. 14 Rather, clothe yourselves with the Lord Jesus Christ, and do not think about how to gratify the desires of the flesh.

Blogger HoosierHillbilly May 03, 2019 9:17 AM  

"I experimented once with an ad service, but quickly determined that the benefits were not worth the costs."

What costs could possibly outweigh the benefits of all the weird foot stuff the readership was...informed of?

Blogger Stilicho May 03, 2019 9:20 AM  

They will try to convert Monticello into a diversity center soon so that credit can be given to the Wakandan architect Jefferson stole the design from...

Blogger Robert What? May 03, 2019 9:30 AM  

Does anyone actually click on internet ads? I never do.

Blogger sammibandit May 03, 2019 9:36 AM  

Oh man, open another attack vector why don't you.

Blogger LZ May 03, 2019 9:40 AM  

There was also the argument not to use Amazon's Smile program because charities that come to rely on it become more fragile.

Advertising is a third party in a business-customer relationship. The advertiser pays you to generate content that attracts consumer attention. Technology is tearing down the barriers and commodifying industries. What cannot be turned into a commodity is personal relationships. In every business, you want to be moving as close to the customer as possible, and as a consumer you also want a closer relationship because having the power of the purse is a check on the business as well.

You get what you pay for.

Blogger dc.sunsets May 03, 2019 9:49 AM  

Political organization and pamphleteering didn't begin with Social Media and ad-supported blogging. All these did was lower the cost of setting up ones soap box (no postage.)

In a way this is like expanding the voting franchise. All it did was lower the barrier (both IQ and emotional stability) to opening ones mouth in the public square.

The point is to make toeing the Narrative too cheap to avoid, and make dissent too expensive to continue, same as Chinese-made junk being so cheap that it's self-destructive to Buy American.

Big Business. Big Advertising (there are only 4 major firms.) Big Government. The cartel is simply an asset-stripping racket with a side of eliminating dissent and upstart competition.

Blogger Avalanche May 03, 2019 10:00 AM  

@4 "The tactics of the left will definitely hurt us"

A friend of mine, B&B owner, is under deep attack at the moment... He received a furious call from the airport from a customer wanting to know WHY my friend had canceled this family's reservation. He had not!!

AirBnB, which is converged anyway -- but has provided some 35% of his reservations -- either willingly or by hacker, sent emails to ALL of his reserved customers for this year "cancelling" their reservations and suggesting other places as more suitable. A frantic phone-calling effort and he salvaged some 70% of them, but antifa is now pressuring OTHER such reservation brokers -- with a bigger weapon, they've been hounding them all along -- to stop supporting "ebil racisss" owners! "Look! AirBnB is cancelling them, so, you should too!" "Be a shame if your business burnt down, wouldn't it?"

WHERE did America go?!?! Damn-NATION!

Blogger Cataline Sergius May 03, 2019 10:04 AM  

Robert What? wrote:Does anyone actually click on internet ads? I never do.

This thing mostly shows just how old George Soros is.

Today everybody who isn't stuck in the mid-Fifties is trying to figure out how to make Data Science pin point the exact customer to the exact product BEFORE they buy it.

That's where AdSense falls apart.

Every time I buy something online, I get peppered with ads for the thing I just bought. It's already yesterday's model and the business world kinda, sorta knows it. Adwords is surviving on inertia at this point.

The A9 algorithm is probably the best one out there for now. But it won't be for much longer if the SJWs at Amazon keep dicking with it's results.

That's the biggest problem American Data Science has today.

SJWs are drawn to Data Science companies like moths to a flame. And they immediately set about sabotaging those AIs results in the name of Progressivism.

Show SJWs a Goose That Lays Golden Eggs and every instinct in their bodies makes them reach for A hatchet.

Blogger Up from the pond May 03, 2019 10:45 AM  

Every time I click on a classical music video, the first thing YouTube does before showing me the video is bombard me with loud video PSAs/ads of stereotypical blacks hip-hopping, ass-shaking, Ebonics-spewing, and "nuh-uhhing." Apparently YouTube thinks I'm black. Why would it think that? Or is something else going on?

Blogger VD May 03, 2019 10:49 AM  

Why indeed, Mtomba?

Blogger swiftfoxmark2 May 03, 2019 10:54 AM  

Stilicho wrote:So Poynter, run by execs from the fake news media, wants to replace the SLPC as the go-to source for identifying badthink and creating blacklists for advertisers. "Hey, if we keep saying we're a respected source, or own companies can call us that in "reports" and it'll be all official-like".

Lefties and their interminable lists. It grows tiresome. When, oh Lord, can we just shoot them (before they implement their plans to kill us all)?

If you want to shoot them, you're going to need to make a list.

Blogger rcocean May 03, 2019 11:31 AM  

I see Instapundit is talking about the "well respected Poynter Institute" - that's funded by GEORGE SOROS. Incredible. Its hilarious to see Conservative Inc. upset when the Liberal/Left starts de-platforming THEM.

Blogger Jeroth May 03, 2019 11:44 AM  

Vox, in a Darkstream a week or so ago, you refused to say who your payment processor is. Is it possible to keep this confidential once you begin using it? Because if so, making it impossible for SJWs to complain to daddy would be a game changer.

Blogger Jeroth May 03, 2019 11:45 AM  

Up from the pond wrote:Apparently YouTube thinks I'm black. Why would it think that? Or is something else going on?

Why on earth aren't you using an ad blocker?

Blogger Balam May 03, 2019 11:53 AM  

Even the adwords keeping Google afloat has been dying for years. Most of the money spent on it is worthless for turning clicks into sales and bot are ruining it even more. Covered all way the way back in 2017.
"[W]e've found out that 98% of our business was coming from 22 words. So, wait, we're buying 3,200 words and 98% of the business is coming from 22 words. What are the 22 words? And they said, well, it's the word Restoration Hardware and the 21 ways to spell it wrong, okay?"
Perhaps, as the business dies, Google is accepting increasing amounts of the devil's money to keep itself flush with cash.

Related, it's been noted that Google's pixel phone isn't selling even with the full weight of Google's advertising behind it.

Blogger Gulo Gulo May 03, 2019 11:59 AM  

"If you consider that even Google, the dominant force in online advertising, is now seeing its market cap decline because it is methodically chasing away both its content creators and the rightward half of its user base, it should be obvious that all the lesser corporations dependent upon it are suffering even more."

Within the last week - Ghoulgle just put out a survey asking local businesses ,who rely on internet searches for growth, if they would be willing to pay for a better "Google My Business" listing. Its obvious they are beginning to feel financial pain. They are now beginning the first step of shaking down small business people so that they remain at the top of the first page of their search engine. Sadly , many small business people are just too busy to become internet savvy and thus still believe Google is the dominant search engine. So they will probably go along with the scheme in the mistaken belief it will help their overall web presence. It won't. The facts state otherwise. Peak Google was about 1.5 - 2 years ago. Since then their US dominance has begun to crumble. My business grew exponentially via catering to their every like and dislike. It was a great run. However, the old model is no longer working. Inquiries via the internet are now way down. Whats crazy is that right now the world of internet marketing is now in this netherworld where Google is still a dominant force but falling fast - yet no single competitor has stepped in to fill the void. Instead, they are being replaced by a disparate group of competitors.. Startpage, Duck Duck Go, Bing ( yahoo) etc... Bing should have been the logical replacement but research shows that they haven't gained much traction among those under 45.
So..ironically enough convergence at Ghougle is leading to a more decentralized web. Its happening gradually - but happening nonetheless. Any web marketer who is aware of this and plans accordingly will prosper while those who don't - will struggle.

Blogger D Zniger May 03, 2019 12:00 PM  

@15 Avalanche

Out of curiosity: is your friend just someone who ANTIFA is harassing or has his AirBnB site something which the left cannot stand? Hard to imagine something in house rental, but maybe too many crucifixes on the wall.

I guess we have to get our money together and invest in alternatives. Not openly like the nationalist´s BnB, but definitely the companies should have some great code of conduct or also known as the 10 commandments to prohibit a virus spreading. In the long run problems like that of your friend will only speed up such a development.
I mean we already have a book and comic publisher and Vitamin shop.

Speaking of investing....I am still curious where I can put the 1500 dollars.

Blogger basementhomebrewer May 03, 2019 12:27 PM  

but antifa is now pressuring OTHER such reservation brokers

This is my one and major disappointment in Trump. Anti-fa have been publicly and openly waging war on his supporters for going on 3 years. They have, on camera, committed acts of terrorism. Why has he not designated them a terrorist organization yet? The media will howl but all that has to be done to counter them is post the available video evidence of Anti-fa's horrific crimes to his twitter feed. That is more than enough to convince the average normies of why they should be treated as terrorists.

Blogger sammibandit May 03, 2019 1:10 PM  

Google has been calling me for over a year asking me to update my business listing. Hard pass. Word of mouth referrals are king.

Blogger Lamarck Leland May 03, 2019 1:53 PM  

Up from the pond wrote:Apparently YouTube thinks I'm black. Why would it think that? Or is something else going on?

Well, I don't live in America and have never watched a stereotypical black video, yet I get the same sort of ads, in the local language...
So I'm inclined to think something else is going on, but, hey, if they think I'm black I'm fine with too.

Blogger sammibandit May 03, 2019 2:42 PM  

Avalanche your friend needs to go on an aggressive marketing campaign. Might want to consider hiring a PR firm that does fixers/disaster control. 30% of reservations is a large chunk of change.

More importantly he needs to explore doxxing these antifa and reporting them to LEO for abuse on the internet. Check with local laws about online harassment.

Nothing ventured, nothing gained - Bjorn Ironside circa 860 AD.

Blogger The Cooler May 03, 2019 2:51 PM  

Marketshare as calculated from nearly 500 million daily page views across the 500,000+ web sites that use Clicky Web Analytics:

Web Browsers (Global Marketshare)

#1: Chrome: 64.48% as of today

Search Engines (Global Marketshare)

#1: Google: 90.2% as of today

Mobile web Browsers (Global Marketshare)

#1: Google Chrome Mobile: 90.2% as of today

Mobile Operating Systems (Global Marketshare)

#1: Android: 52.77% as of today

Mobile Search Engines (Global Marketshare)

#1: Google Mobile: 96.84% as of today

Google can be toppled, but it's not going to be with delusions or by the delusional.

Blogger JimR May 03, 2019 3:22 PM  

@30 sure, for as long as google can burn cash.

Blogger Silent Draco May 03, 2019 3:26 PM  

I'm for pricing and no ads.

Simple question: How do you pay for expenses and make profit?


Direct sales
Advertising 'revenue' from selling space; countered by costs for buying ads elsewhere.

If ads and revenue are poisoned, why bother with them? Why pay for ads and marketing?

MPAI, and don't understand that price w/o ads should be the real product price. They buy bottled water from a municipal source for Pete's sake, either water treatment plant or ... never mind.

Blogger The Cooler May 03, 2019 4:18 PM  

@31 Google's market share has nothing to do with their revenues, their revenues have to do with their market share -- people prefer Google's products, especially Search. This is, of course, why businesses build eCommerce models around Google's products. AdWords, in particular.

3 sets:

1.) People who know Google is evil and so don't use their products;
2.) People who don't know Google is evil and so use their products;
3.) People who are apprehensive about Google but continue to use their products because x.

Time is best spent on Set 3 rather than Set 2. Set 1 plus Set 3 are qualitatively and quantitatively superior to Set 2 -- who are not needed and will ultimately follow Sets 1 and 3 anyway, once numerical supremacy is achieved.

Google's advertising revenue only grew year-over-year to 30.7 billion in the first quarter of 2019. But it still grew. That Google has yet to reach plateau is what is remarkable.

Set 3 is the key to Google's sooner-rather-than-later decline.

Blogger Up from the pond May 03, 2019 9:01 PM  

Jeroth wrote:Why on earth aren't you using an ad blocker?

They are bad neopalestinian-neopalestinian in Mtombaland.

Blogger DonReynolds May 03, 2019 9:27 PM  

Long before I graduated from high school and for many years after I did, the US Attorney General issued his list of "subversive organizations", which was called the Attorney General's List. Anytime you applied for Federal employment, or a grant application, or as a Federal contractor, or as a government supplier in the procurement system, you had to read and sign the Attorney General's List, which was a virtual Whos-Who of subversive, violent, radical, and revolutionary organizations, particularly those who advocated the overthrow of the US government. If YOU, the applicant, had any involvement with any of the orgs on the list, you were required to answer questions to that effect and swear an oath to the accuracy of your statement. Of course, I am not certain why the Attorney General's List ceased to be used. If I were to guess, it was a Federal judge who banned it's use or they ran out of paper. But for some reason, the government of the United States is no longer permitted to collect the information or the sworn statements.

But private organizations that have no national security imperative or role are allowed to not only make and use a very similar list of Right-leaning orgs and entities, but are also able to censure, ban, de-platform, de-fund, boycott, and embargo those same individuals and orgs without the public purpose or national security or police urgency. These are the proto-fascists leading law enforcement to where to dig.

Blogger Ariadne Umbrella May 04, 2019 4:23 PM  

I hung out on a mom's board when the smallies were little. There were a few ads of businesses of some of the moms. What really was persuasive, however, wasn't really the ads, so much, as the discussions: I use X for this, Y for that. People ended up having sort of a lifestyle like the moms on the boards, if they could afford it- a rice cooker, a Kitchenaid stand mixer, a Waldorf style doll, wooden toys, various types of cloth diapers. The Waldorf-style doll was an ad, but it also had people talking about them. I got that kit as a present. My daughter has it, to this day: hair and eyes like her, a pinafore like she used to wear. The other stuff, didn't buy.

A second, more literary focused board had discussions on books. There weren't links. But, to be a part of that, one ended up buying books to read: penny copies on Amazon, mostly.

There isn't really a unity of lifestyle types here, or age ranges, so I don't see how you could find ads for things to sell, anyway. I see bits where the new comic books show up, or new books show up. I also get those same recommends on Amazon. I buy the comic books as presents for reluctant readers. I buy the more serious books on request.

I don't know that focusing on the pennies from ads for non-core things would get you the payout that focusing on selling books, comic books, and licensed items from those products. I am assuming there will be movies. If there are movies, then there is licensing money for lifestyle kipple: felt dolls, patches to sew on, designs for knit hats or socks, fan-fictions, fast food promotions, cheese stick labels. No joke about that: youngest has chosen lunch food for years based on who is smiling out at him on the label of the product.

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