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Wednesday, June 26, 2019

SJWs lament the failure of demonetization

They're beginning to realize that denying access to a failing revenue model isn't working:
When YouTube wanted to punish political pundit Steven Crowder amid widespread outcry over his homophobic comments, its first move was to disable Crowder’s ability to run ads on his videos. The punishment was meant to revoke a key source of income, presenting a strong incentive for Crowder to change his behavior. But Crowder didn’t care, “This really isn’t that big of a ding for us,” he said.

Crowder sells T-shirts, hats, stickers, and subscriptions for more videos through his website, which is where he’s indicated most of his channel’s money comes from. Selling merchandise and subscriptions through other platforms isn’t just a way for creators to make more money, it’s also a way for creators to insulate themselves from YouTube’s ever-mercurial rules and algorithms. And it means that if a creator’s ads are cut off for whatever reason, they’ll still have a source of revenue.

Creators have realized that “YouTube can do whatever the hell they want to,” Wyatt Jenkins, Patreon’s VP of product, told The Verge. Because of that, they’ve started looking for ways to establish other relationships with their viewers. “They’re like, ‘If I’m going to make a run at this and do this for a living, I should probably have my best fans in my world.’”

Taking away a channel’s ability to run ads is supposed to send a message that YouTube is punishing creators who severely step out of line. The company stated as much in a June 5th blog post, reiterating that channels repeatedly brushing up “against our hate speech policies will be suspended from the YouTube Partner program, meaning they can’t run ads on their channel.” Creators also won’t be able to use alternative monetization techniques like Super Chat or channel memberships, according to YouTube.

For up-and-coming YouTubers reliant on that revenue, it can pose a huge problem. Many people just entering YouTube’s Partner Program, a threshold that signifies a creator can start earning ad revenue, may rely on that advertising money as they start their career. Channels that face day-to-day monetization issues, one of the biggest issues within the community, are struggling to understand what works and what doesn’t. But for larger creators, who still keep their ability to reach a huge number of subscribers, the punishment doesn’t necessarily accomplish YouTube’s goals.

Established creators — like Crowder, who reaches more than 4 million people — often have a large audience ready to buy products, significantly lessening the severity of the punishment. When YouTube cracked down on gun videos last year and removed ads from a number of channels, many of those channels circumvented the impact by signing sponsorship deals or starting Patreon accounts, allowing them to continue exactly what they’d been doing before.

Relying on ad revenue alone is difficult, Felix “PewDiePie” Kjellberg said in a video about YouTube ads last year. “It’s inefficient, it’s unstable, and an insecure revenue model,” according to YouTube’s biggest creator. Most YouTube creators “don’t sustain themselves on ad revenue,” Kjellberg said.
Translation: SJWs are going to start putting more pressure on the payment processors. This is why we're already taking action to avoid relying upon the converged major US-based ones.

Build your own platforms....

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42 Comments:

Blogger D E K June 26, 2019 5:50 AM  

In Germany the debate went further. You all remember the murder of a politician, which at that time was almost a nonevent for the people on our side of the political spectrum in Germany. Now a couple days later the suspect of committing the murder is "far right" and a couple of politicians and media people are playing with the idea to implement a little law passage from the german constitution which states that one can take away rights of a citizen when he acts against the country. Guess the idea does not apply to muslims commiting murder, but only to us.
If done, in Germany you will not need youtube etc., because as a far right activist you might loose your right to free speech and many more.

Blogger JovianStorm June 26, 2019 5:53 AM  

China simply needs to have a non-SJW platform (base it in Hong Kong) that does what Patreon does while using its already existent international banking network.

Patreon would see an en masse exodus of accounts to that kind of system. Again, China can win by simply not being the US and giving into the cancer that is eating up the West.

Blogger VD June 26, 2019 5:57 AM  

China simply needs to have a non-SJW platform (base it in Hong Kong) that does what Patreon does while using its already existent international banking network.

It's coming. I anticipate that Alipay is going to expand in a very big way in the near future.

Blogger Dirk Manly June 26, 2019 5:58 AM  

@2

So, Merkel's government is Weimar 2.0. Doesn't she know how Weimar 1.0 ended?

Blogger Brett baker June 26, 2019 5:58 AM  

So NPI (Nationalist Payments Incorporated) gets off the ground when?

Blogger Paulito June 26, 2019 6:05 AM  

I recommend 2nd Amendment Processing. They might not agree with you, but they'll take your money and provide services to you. The way it should be.

Blogger Gregory the Great June 26, 2019 6:15 AM  

It began when they tried to stop Vox Day's literary career. Their interventions successfully delayed the publication of the complete version of "Sea of Skulls" thereby also delaying Vox's nomination for the Nobel prize for literature. Then the law of unintended consequences set in:
- Indiegogo is fighting for its survival.
- Intelligent viewers are flocking from Netflix and Youtube to Unauthorized.TV.
- Arkhaven is well on its way to becoming the most important publisher of comic books in the West.
- Jordan Peterson lost his status as the media's favourite controlled opposition guy
- SG is on its way to becoming the social media standard.
- Various other secret projects have the affected industries trembling in anticipation.
- And worst of all for them: thousands of agnostics came back to Christianity.

Blogger bodenlose Schweinerei June 26, 2019 6:20 AM  

I remember the good old days, when ITGs used to threaten to kick your ass themselves. Now they express their smug delusions of superiority by threatening to get giant multinational corporations to kick your ass.

Blogger Ron June 26, 2019 6:30 AM  

SJW's created a monster when they went after Vox. The rubble will be a bouncing.

Blogger tublecane June 26, 2019 6:36 AM  

Imagine wanting to punish Steve Crowder, man whose largest cultural achievement is that "change my mind" meme.

But I suppose there are no little crimespeakers, and these inquisitors have time on their hands.

Blogger tublecane June 26, 2019 6:40 AM  

@1- I suppose German authorities are acutely Rathenau-conscious, if you know what I mean.

Blogger Cloudbuster June 26, 2019 7:00 AM  

...repeatedly brushing up 'against our hate speech policies...

YouTube: Darn those channels that stubbornly refuse to actually violate our policies, but which we still don't like! We will find ways to punish you!

Blogger Nation-Deprived June 26, 2019 7:15 AM  

Makes sense. If only 1% of Crowder’s YouTube subscribers base signed up for his annual subscription, that’s $4M in revenue alone. And then the merch probably does another $1M at least.

Blogger Doktor Jeep June 26, 2019 7:19 AM  

"SJWs are going to start putting more pressure on the payment processors. This is why we're already taking action to avoid relying upon the converged major US-based ones."

Yeah that's the entire reason we are reading an article about this right now, why it's "on the radar". Chances are some bank CEOs and some big tech CEO crossed paths on some pedo island somewhere and got to talking.

Be nice to have payment processors that lets us put in money ahead of time. I used to do this with my Amex green card back in the 1990s. I would pay extra money when paying off the balance, and it would sit there like an ATM account. So planned-for expenses would come out of it when using the card.

Then one day, I was told "you can't do that".

Having multiple payment accounts with money sitting in them ahead of time can be useful. Maybe if they offered pre-paid ATM/gift cards.

Blogger Matrick June 26, 2019 7:19 AM  

Just as war leads to increased/accelerated innovation, the deplatforming of the dissident right is forcing the creation of platforms that will eventually surpass the SJW ones.
Likewise, the doxing of content creators actually led to some of my favourites increasing their output and broadening their horizons.

Blogger basementhomebrewer June 26, 2019 7:21 AM  

YouTube: Darn those channels that stubbornly refuse to actually violate our policies, but which we still don't like! We will find ways to punish you!

It's amazing how many adults don't see the blatant tyranny and pettiness in such statements. Companies should be ashamed to make such statement and there should be wide spread ridicule for anyone who whines about people following their rules, but not in the way they intended.

Instead we have people cheer leading for companies that act like a menopausal elementary school teacher exasperated by her students creative rule following.

As for Patreon giving the quotes about arbitrary rules causing youtube to be an unreliable revenue stream? Have they looked at their own policies and practices?

Blogger Randomatos June 26, 2019 7:22 AM  

"They're fighting back! They're not supposed to do that! When I imagined myself pulling their plugs and making them all grovel before my secret kingness, they all gave in to me showing their bellies, not all these teeth!" - Every confused gamma at google/youtube

Blogger Gregory the Great June 26, 2019 7:36 AM  

When stupid people try and push out intelligent people the pushback and the consequences are unforeseeable, at least for stupid people as they do not remember that God put man into this world to build things:
cathedrals
universities
castles and walls
and, of course, platforms ...

Blogger JAG June 26, 2019 7:37 AM  

First, they demonetize you.

Then, they de-platform you.

Then, they de-bank you.

Then, they depatriate you.

Then, you win as you now have non-converged versions of all of these.

Blogger VD June 26, 2019 7:40 AM  

Be nice to have payment processors that lets us put in money ahead of time.

Incoming.

Blogger Mr.MantraMan June 26, 2019 7:48 AM  

IMO the lefty scum hasn't seen anything yet, as the Boomercuck cargo cult fades into the night and can no longer enforce its dopey morality upon the higher IQ set that is chafing under SJW effeminate scolding will mature into something of an adult.

Blogger Cataline Sergius June 26, 2019 8:37 AM  

View revenue was always pretty low.

The average (according to the internet, I don't claim any expertise on this matter) is one million views equaling $1,000.

Assuming this is accurate. Than if you are a bigger than average provider getting maybe 250,000 views per video and you can get one video per day uploaded you're making middle-middle class money, so good for you.

But if you're only getting one a week up that might cover your mortgage (although not mine). And you certainly couldn't live on that revenue unless you are somehow uploading from the year 1940.

And if only once a month than you are only covering grocery money, (for yourself your kid's will have to eat Kaboom).

That's just for bigger than average uploaders.

Providers with five digit views and lower aren't making anywhere near that kind of money.

Superchat is another beast altogether but you get my point. View revenue was never a goldmine unless you were at the top of the mountain.

And truth be said it wasn't that big of a mountain.

PewDiePie has 180 million views per month making him the biggest star on Earth by any reasonable standard. Yet look at his income compared to the stars of The Big Bang Theory and that show gets nowhere near the views Felix does.

Bottomline: there is money to be made off of YouTube but it not FROM YouTube itself.

Blogger binks webelf June 26, 2019 8:53 AM  

This comment has been removed by the author.

Blogger Dirk Manly June 26, 2019 9:01 AM  

The screechy comments of despair from the "but hate speech!" crowd is gratifying.

Blogger TaurianVita June 26, 2019 9:02 AM  

lol... I used to do it in the early 90s, as well! Problem was solved when they gave me a Platinum Card. In the 90s, it actually meant something!

Doktor Jeep wrote:"I used to do this with my Amex green card back in the 1990s. I would pay extra money when paying off the balance, and it would sit there like an ATM account. So planned-for expenses would come out of it when using the card.

Then one day, I was told "you can't do that".

Blogger Stilicho June 26, 2019 9:06 AM  

It will be interesting to watch the converged banks and credit card companies try to avoid regulatory oversight since they are so highly regulated and they are seeking to prevent those whom they disagree with politically (eg gun dealers) from doing business. Conspiracy to deprive Americans of civil rights (2A), tortious interference with business relationships, etc. Spring to mind on the legal action side, not to mention what the executive and legislative branches can do to them.

Blogger binks webelf June 26, 2019 9:23 AM  

YouTuber John Ward got two copyright strikes for the thought-crime of irritating anti-Trump Twitterati whose idea of fun is making false complaints to get people gang-banned, deplatformed, and copyright struck from YouTube, for no good reason whatsoever. Gamma scum.. whose uppance came via their own malice.

In ye olden school yard terms, these are the kind of mouthy twerps who were begging to be put in a headlock for 20 minutes whilst being walked around the playground. As many times as needed.

https://www.youtube.com/watch?v=OtEQcCgTx20
John Ward-- Episode IV: Meeting The Mentor

"It's been a crazy few weeks - I thought I'd explain, humiliate relevant parties, apologize to affected parties, and make it right to affected parties in one epic video."

Blogger The Masked Menace June 26, 2019 9:57 AM  

@7 Gregory the Great "- Intelligent viewers are flocking from Netflix and Youtube to Unauthorized.TV."
-
Vox Day and Owen Benjamin are way ahead of curve. Direct subscription based internet "television" is the future.

Blogger Bernard Brandt June 26, 2019 10:01 AM  

There is a Mexican saying that, translated, is perhaps of some value here:

"They tried to bury us, but they did not realize that we were seeds."

Blogger Phelps June 26, 2019 10:33 AM  

When your number one performer calls your platform inefficient, unstable and insecure, you are running a doomed model.

When Pewds can't make it on your system, your system is garbage.

Blogger Cataline Sergius June 26, 2019 10:46 AM  

@26 Stilicho.

Bankers aren't afraid of fines.

They are afraid of going to jail.

That's what needs to happen there.

Blogger SmokeyJoe June 26, 2019 10:55 AM  

Rev 13:16-17
16 And he causeth all, both small and great, rich and poor, free and bond, to recieve a mark in their right hand, or in their foreheads:

17 And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.

You'll either do it or think it or both. Otherwise you will not be able to participate in the system.

Blogger Stilicho June 26, 2019 12:34 PM  

@cataline, I agree re:jail, but regulators can put them out of business and private lawsuits can cripple them or at least make it so painful they shy away from their bad behavior.

But, yes, jail time would be nice and RICO is broad enough to encompass their executives' activities.

Blogger Lance E June 26, 2019 12:42 PM  

It's kind of funny how nearly every mainstream/second-tier news article isn't actually news anymore, but not-so-cleverly coded instructions for the NPCs.

"Comrades, the Kulaks have discovered a way to evade our expropriation of ad revenue! We must wipe them completely off the platform!"

Blogger Daniele Grech Pereira June 26, 2019 1:00 PM  

Sort of related, Clint Eastwood defies Georgia boycott:

> https://www.cnsnews.com/blog/michael-w-chapman/clint-eastwood-film-new-movie-georgia-despite-hollywood-boycott-over <

Blogger HouellebecqGurl June 26, 2019 1:30 PM  

So, if somebody like David Duke tries to use their service, they'd be ok with it? Hmmmm.

Blogger Don't Call Me Len June 26, 2019 6:19 PM  

@14 - Using one's credit cards like checking accounts used to be quite popular, especially among people trying to hide cash from the prying eyes of the authorities. The card companies hated it, of course, because it made them zero usury fees, and they eventually leveraged the criminal possibilities to end the practice.

Blogger Ed June 26, 2019 6:34 PM  

RUBBLE BOUNCED

Blogger weka June 26, 2019 8:19 PM  

While the VFM polish the skulls let us ilk sow their fields with plutonium. The Hugos were practice

Blogger Glaivester June 26, 2019 8:41 PM  

SJWs fail to get Mastercard to take steps toward stopping processing for right-wingers.
https://www.breitbart.com/tech/2019/06/25/financial-blacklisting-sleeping-giants-and-soros-backed-group-pressure-mastercard-to-censor-the-right/

Blogger Sherlock June 26, 2019 10:34 PM  

And from here we have to take, ahem, progressive action against the SJWs, neoconservatives, and LGBTP by a constant drumbeat of truth, aggression, and legal/political action. We can not trust that they will destroy themselves (they will) without it getting much much worse.

Blogger matism June 27, 2019 7:53 AM  

What else would one expect from the tribe?

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