ALL BLOG POSTS AND COMMENTS COPYRIGHT (C) 2003-2019 VOX DAY. ALL RIGHTS RESERVED. REPRODUCTION WITHOUT WRITTEN PERMISSION IS EXPRESSLY PROHIBITED.

Thursday, August 08, 2019

The incipient death of DC

Forbes doesn't see a future for DC Comics in the wake of the AT&T acquisition of WarnerMedia:
Earlier this month at San Diego Comic-Con, returning attendees noticed a major change on the show’s massive exhibit floor. The booth for DC Comics, which had been a massive standalone pavilion in the center of the publishers’ area in the center of the hall, was gone. America’s oldest and second-largest comic book publisher had retreated to the far back corner of the hall, where it was incorporated into the multi-level WarnerMedia exhibit, in the shadow of banks of giant monitors previewing upcoming shows and cast appearances.

The subtext of this move could not have been clearer. AT&T—now the parent company of WarnerMedia and its divisions, including DC Comics (previously known as DC Entertainment), HBO, Turner, and Warner Bros.—does not seem terribly interested in being in the comic book publishing business....

A generation ago, faced with a similar situation, DC’s then co-President and Publisher Jenette Kahn appealed to Time Warner management that wanted to dramatically cut back on DC’s current publishing in favor of reprints, saying that the company’s new material was the lifeblood of the company, a source of new fans and new IP without which the characters and related merchandise would decline into obscurity. She won that argument and DC, under her stewardship, ended up minting many of the golden coins in which it still trades, including The Dark Knight, Watchmen and Sandman, despite never being a gigantic engine of revenue within the Time Warner corporate umbrella.

Today, DC Comics is in a similar situation. Following a demoralizing mid-decade move from its traditional home in New York to Warner Bros’ headquarters in Burbank, CA, the company has stumbled through various events and line reboots, milking assets like Frank Miller’s once-fresh take on Batman and post-Alan Moore Watchmen for the last dregs of fan appeal and relevance, and relying on high priced milestone thousandth issues of long-running titles like Action Comics and Detective Comics to make up in dollar share what they are losing in unit share of an increasingly crowded comics market.

Recently, DC co-President Dan DiDio publicly fumed that reissues of comics 30 and 40 years old were outselling current stories featuring the same characters, calling that a “failure on us.”
The SJW takeover of DC is precisely why AT&T's best bet is to shut down the publishing business before the current generation of editors and writers start to harm the valuable brands that were created over decades. The world observably neither needs nor wants new Batman and Superman comics, particularly not those that transform Batman into a black transgirl and Superman into a lesbian Hispanic woman. There isn't enough money in new comics to be worth the risk of moronic SJWs devaluing the brands that are the only real value of DC's publishing business.

AT&T's management will almost certainly do the math and realize this, which is why I expect Arkhaven to see off DC, and probably sooner rather than later, just as it has already witnessed the ugly last gasp and mercy killing of Vertigo.

Labels: ,

88 Comments:

Blogger Cataline Sergius August 08, 2019 6:19 AM  

Shuttering DC would be nothing short of a mercy killing.

Thor: Love and Thunder, demonstrates the fundamental problem of woke comics. Once an IP goes full on SJW at the comic book level, sooner or later the tail wags the rest of the dog.

That's just life in Woke World, everyone in it is fiercely competitive in their wokeness. There was no market pressure to create Thorina.

This was just the producers friends all wanting to know when they would be demonstrating their inclusiveness by bringing those wonderfully diverse comics character (they heard about from somewhere) on to the big screen.

DC is already heading in that direction. The Batwoman trailer has 84000 likes and a half million dislikes but the show is still going forward like there isn't an iceberg dead ahead.

Blogger Nostromo August 08, 2019 6:28 AM  

Don't suppose Castilia would be interested in buying them? There's money to be made there when the cancer is cut out. I know. Wishful thinking.

Blogger VD August 08, 2019 6:29 AM  

They will never sell them. The whole value of the IP is in the branding for the merchandise and movies. Doing new comics, or letting anyone else doing new comics, reduces that value.

Blogger Brett baker August 08, 2019 6:30 AM  

The SDL MUST have an in with a Higher Power if his enemies make it this easy for him.

Blogger VD August 08, 2019 6:36 AM  

Question: which comic series title do you like better?

a) The Epic Thor

b) Midgard

I've come up with an approach to Thor that is both very different than Marvel's various approaches, completely respects the Eddas, and allows a connection to the modern world. More about this later, just curious as to which title is preferred.

Blogger #7139 August 08, 2019 6:46 AM  

Midgard would be better.

Blogger Silent Draco August 08, 2019 6:51 AM  

Midgard, featuring Epic Thor. Makes it simpler to include other Aesir, Vanir, or specials on giants, dwarves, and dark elves.

Blogger Rob August 08, 2019 6:57 AM  

MIDGARD,without a doubt.

Blogger rognuald August 08, 2019 6:58 AM  

Midgard.

Blogger GithYankee August 08, 2019 7:02 AM  

Midgard is cooler, but Epic Thor kind of puts a stick right in the eye of Marvel, which I'm all for.
As far as being true to the Eddas, people "in the scene" fight over it so much, there's no pleasing everyone. Good writing, good product, heart in the right place, would be great. There's so many good stories, it's a goldmine: (Arminius/Hermann, Danelaw England, conquest of Spain, Rus, New World, Runes/Mimir's Well, Thor/Christos, Loki, Idunna's Apples, Nibelungen, etc. etc.)

Blogger James Dixon August 08, 2019 7:05 AM  

Midgard.

Blogger JAG August 08, 2019 7:14 AM  

Midgard

Great title, and leaves lots of room for creative freedom.

Blogger God Emperor Memes August 08, 2019 7:28 AM  

Midgard!

Blogger Emmett Fitz-Hume August 08, 2019 7:29 AM  

Midgard. Lots of room to play.

Blogger Houston August 08, 2019 7:29 AM  

Midgard.

Blogger Mr.MantraMan August 08, 2019 7:40 AM  

Competitive Wokeness, CS wins the net for the day. Rush used to say if we exported liberalism to other countries we would rule the Earth in no time, present day comics data point million or so. BiC has a good article down the page about some creator talking about how boys need help getting into the comics industry and some black bugman comes back with a white prog approved talking point, so there is my proof white progs turning black men into bugmen, NFL to suffer.

Blogger Nate August 08, 2019 7:42 AM  

while I dont doubt DC deserves its fate... it should be noted that ATT is the most reliably stupid company on the planet. they fubar everything they acquire. look at what they have done to direct TV for example.

Blogger maniacprovost August 08, 2019 7:45 AM  

I prefer Midgard.

IIRC Vox doesn't want our opinions about what we think a third party's opinions would be, but since I like to hear myself talk, the canonical corporate marketing answer would be Epic Thor. It's not about how artistically good the title is; it's about conveying as directly as possible, to the greatest number of people, what you're selling. The average subliterati don't know what Midgard is, or if they do, it doesn't immediately hammer their brain with associations.

Of course, being a comic, the cover will probably feature MIDGARD spelled in lightning like an old school metal album, with Thor splattering brains and electrocuting hordes of neckbearded warriors. But The Epic Thor is obvious even just hearing the title. It will arouse curiosity and nerd arguments a thousand times spergier than this post.

Blogger camcleat August 08, 2019 7:46 AM  

Midgard.

@10 GithYankee:

David Drake did an enjoyable job of adapting the Eddas. You are right - what a goldmine for a good storyteller.

Blogger Cataline Sergius August 08, 2019 8:02 AM  

The greatest title of all time is still Legally Blonde.

That title combined with the poster told you everything you needed to know about the movie to include whether or not you wanted to see it.

All in two words.

I feel "Midgard" is a good start but could use just a little workshopping.

Blogger Doktor Jeep August 08, 2019 8:02 AM  

Midgard seems more encompassing

Blogger pdwalker August 08, 2019 8:02 AM  

i like the sound of “The Epic Thor” myself.

The line of comics could also be called “Midgard” as it’s also a good name, but i’d prefer to see Thor’s name in headlights.

Blogger Jab Burrwalky August 08, 2019 8:04 AM  

Midgard with Epic Thor as a subtitle.

Blogger MichaelJMaier August 08, 2019 8:04 AM  

How does any company do something that stupid at a COMIC convention? I'm kind of stunned.

Blogger MichaelJMaier August 08, 2019 8:04 AM  

"Midgard with Epic Thor as a subtitle."

Yup.

Blogger bodenlose Schweinerei August 08, 2019 8:15 AM  

AT&T—now the parent company of WarnerMedia and its divisions, including DC Comics (previously known as DC Entertainment), HBO, Turner, and Warner Bros

Should this sort of heavy agglomeration of companies be considered a bad thing or accelerationist?

Blogger VD August 08, 2019 8:16 AM  

MIDGARD: The Epic Thor sounds like the early consensus. That will work, particularly with what I have in mind.

Blogger VD August 08, 2019 8:17 AM  

Next question: which of our present illustrators would you prefer to see draw Midgard?

Blogger matveidaniilovich August 08, 2019 8:27 AM  

Richard Bonk is cool. Isn’t he the one who prefers to draw fantasy characters?

Blogger Brick Hardslab August 08, 2019 8:28 AM  

Epic Thor

Blogger VD August 08, 2019 8:29 AM  

I should point out that Matvei is not an option. He still has a long way to go on QM:AMD.

Blogger James Jones August 08, 2019 8:36 AM  

Midgard.

Blogger maniacprovost August 08, 2019 8:45 AM  

But when can we expect MIDGARD: Q?

Rebel Dead Revenge or Frank Frazetta art styles would be good. Maybe a more neutral style like Q. As long as it's not too cartoony or sketchy it should be fine. Unless this is a slapstick gag comic....

Blogger tantonj August 08, 2019 8:49 AM  

Epic Thor. I'd also love a one shot titled "Odin's traveling cloak".

Blogger Avalanche August 08, 2019 8:58 AM  

@18 "The average subliterati don't know what Midgard is"

Alas, ^^ this.

I like "Midgard featuring Thor" or "Midgard featuring the Mighty Thor." Because I, too, prefer Midgard -- but I know what Midgard is! And, another selling point: since lots of young males will have gagged at girl-Thor, a cover with "Thor" or "Mighty Thor" and the aforementioned splattering brains and Moljnir sparkling would catch the young eyes?

And it opens up "Midgard featuring Loki," "Midgard featuring the Valkyries," and etc. as ancillary issues?

Blogger Uncle John's Band August 08, 2019 9:00 AM  

The Dark Knight era revival is interesting because some of the comics were excellent, but it hit the afterburners on the modern decline of the industry. There is a pattern for destroying the skill-based artistic cultures in the West. The first wave comes out of the culture but chooses to dismantle it. Like Miller and Moore, or Manet and the early Modernists in painting. Good artists with dyscivic aims. The subsequent waves know only the upside-down. They can’t create anything – dark allure or otherwise. There won’t be another DC revivication.

It would be fascinating to see what the DC properties would pull if they were auctioned off independently. The idea of SJWs crowdfunding a three-digit warchest for the woke characters would pure comedy.

Midgard is the better title, but having a logo-name for Thor on the covers is good for recognition. Midgard: The Epic Thor seems like the best compromise.

Blogger Avalanche August 08, 2019 9:00 AM  

@31 VD "I should point out that Matvei is not an option. He still has a long way to go on QM:AMD."

And the Mighty-Epic-Owen comic soon too please! Pretty please? With goat-milk on top?

Blogger Brett baker August 08, 2019 9:16 AM  

Agree

Blogger RobertDWood August 08, 2019 9:17 AM  

The art for Gun Ghoul by Will Caligan is well suited to Norse and myth

Blogger ZaijiaN August 08, 2019 9:23 AM  

VD wrote:Next question: which of our present illustrators would you prefer to see draw Midgard?

He's not (yet) affiliated with Arkhaven, but Tomás Giorello who worked on the latest X-O Manowar run would be absolutely brilliant for this. Highly reminiscent of Frazetta and Kubert.

Blogger Sologamer August 08, 2019 9:24 AM  

What about "MIDGARD: the Thor Epic"?

Blogger sammibandit August 08, 2019 9:33 AM  

Midgard

It's common enough in the minds of people to know immediately what it means. I picture people saying "have you heard of Midgard?", but not "have you heard of Epic Thor".

Blogger sammibandit August 08, 2019 9:37 AM  

Owen pretty much is Thor. He even has a lot of red in his hair and of course goats. He can drink a lot if he wants to, but doesn't.

Blogger Longtime Lurker August 08, 2019 10:01 AM  

"MIDGARD: The Epic Thor"

That works.

Blogger [Redacted] August 08, 2019 10:06 AM  

It isn't a surprise that gold and silver age material is outselling modern stories, and not just because the authors went woke and are going broke. Batman started as a Sherlock Holmes style consulting detective in a bat costume and ended up a high tech vigilante mocking the concept of justice and sanity. People want courage and hope. They want their heroes back, and they feel they are going to need them for whatever is coming.

Blogger Linus August 08, 2019 10:19 AM  

Midgard: The Epic Thor.

I remember seeing a guest cover (either here or, more likely on the forum) for the Swan Knight that was really well done and the style of which would be perfect for the Eddas, but I can't remember who drew it.

Anonymous Anonymous August 08, 2019 10:41 AM  

Comics publishing seems like such a bad business in general. It can't be surprising that big publishers are failing - there's so little mass market appeal to comics in general, and then you have the problem that there just don't seem to be replacement readers picking up the habit at all.

VD, is there a typical profile out there comic readers that's not "middle aged white male with disposable income"? Seems far fetched.

Blogger JAG August 08, 2019 10:42 AM  

MIDGARD: The Epic Thor

That does work quite well. I also like the idea mentioned earlier of Midgard being a line rather than a single title.

MIDGARD: Baldur the Bright

MIDGARD: Hodr the Blind

MIDGARD: Magni & Modi

MIDGARD: Vidar, Slayer of Fenrir

There is so much material to work with.

Blogger owlish August 08, 2019 10:46 AM  

Because Comic-Con doesn't have much to do with traditional comics these days.

Blogger Rex Leroy King August 08, 2019 10:56 AM  

Midgard.

Blogger Stg58/Animal Mother August 08, 2019 10:58 AM  

Midgard: The Epic Thor

Frazetta style for sure.

A crossover with Conan the Barbarian would be absolutely fucking epic.

Blogger Argus Bacchus August 08, 2019 11:01 AM  

@17 Nate

"look at what they have done to direct TV for example."

No kidding.

Look at their TV ads.

"Mo' fo' your thang! That's our thaaaaaaaaaaaang!"

The negrosity dial is near 11.

Blogger sammibandit August 08, 2019 11:05 AM  

ASGARD: The Uninvited Dinner Guest

Blogger Wazdakka August 08, 2019 11:30 AM  

Midgard for me (43 Year old), but I suspect The Epic Thor will be noticed by zoomers.

Blogger Bellomy August 08, 2019 11:45 AM  

Midgard. Reason being Epic Thor sounds like it could be another Marvel run.

Blogger PJW Gent August 08, 2019 11:55 AM  

Another vote for "MIDGARD: The Epic Thor". It says everything that needs saying and leaves room for a robust future with other Midgard breakouts.

Blogger FUBARwest August 08, 2019 11:58 AM  

Midgard

Blogger LAZ August 08, 2019 12:28 PM  

@Nate: Direct TV is solid and cheap where I'm at. Was paying $200/month for cable and internet with Charter/Spectrum. Switched to direct for TV only and saved $100/month.

Blogger camcleat August 08, 2019 12:34 PM  

LAZ wrote:@Nate: Direct TV is solid and cheap where I'm at. Was paying $200/month for cable and internet with Charter/Spectrum. Switched to direct for TV only and saved $100/month.

Wait.

OT, but are you PROUD of paying $100/month for "TV"?

Oh well, none of my business. I just found that a bit shocking.

Maybe this explains why we have struggled so much in the culture war - people are willing to pay a significant chunk of money to be force fed The Narrative.

Blogger Nostromo August 08, 2019 1:03 PM  

Please, for the love of God, turn the Norse back into caucasian people. I don't appreciate south central Heimdahl. I'm not evolved.

Blogger freddie_mac August 08, 2019 1:09 PM  

@47 at
is there a typical profile out there comic readers that's not "middle aged white male with disposable income"?

Not really, no. Comics that many of us grew up with (i.e., Harvey [Little Dot, Richie Rich, Sad Sack] & Disney characters) are either gone or gutted -- there's no entry point for kids under the age of 15.

The last time DC tried something like that was with Batman Adventures/ Superman Adventures/ Adventures in the DC Universe, which lasted for 48 issues, 36 issues, and 18 issues (IIRC) and were tied to the cartoons. Neither Marvel or DC saw any value in growing their customer base by marketing to kids; IDW has lots of licensed properties (My Little Pony), but they're not doing very well either.

Blogger Ray - SoCal August 08, 2019 1:18 PM  

Agree, this is a great way to expand beyond Thor:

Midgard: The Epic Thor.

Eddas would be awesome! Drake's Northworld is one of my favorite series.

Blogger sammibandit August 08, 2019 1:36 PM  

My dad has this awesome set of 13 × 19 hardcover Disney comics with each book featuring a character. These were made into animated shorts. I remember seeing the Mickey road trip short and thinking "that's from the comic!" The Donald Duck one is the best and I understand he's the most popular character in Scandinavia and Finland. Afaik abroad Disney comics are still read quite a bit by tweens.

I'm not sure if TinTin is still popular but there were a few kids in my school and Scouts who read it.

Blogger Subversive Saint August 08, 2019 1:42 PM  

Thor

Blogger matveidaniilovich August 08, 2019 1:57 PM  

When I left Russia in 2012 they were still selling Donald Duck Comics on newstands. Same in Netherlands, but that was few years previously.

Blogger Ahărôwn August 08, 2019 1:58 PM  

Midgard, with the various subtitles, would sound best.

Richard Bonk or Will Caligan are both good choices for the art.

Blogger Richard Martel August 08, 2019 2:06 PM  

Midgard

Blogger Geir Balderson August 08, 2019 2:19 PM  

I honed my reading skills with Superman and Batman comics. It was always a delight to run down to the comic store, on Saturday, to be rewarded with their further adventures. Comic books were granted after a great report card by my Grandfather. Memories that could never be replicated with the SJW crap that is produced now.
Sail on DC, ensconced in you burning dragon boat to the open waters of your own making.

How sad.

Blogger Angantyr August 08, 2019 2:22 PM  

LAZ wrote:
@Nate: Direct TV is solid and cheap where I'm at. Was paying $200/month for cable and internet with Charter/Spectrum. Switched to direct for TV only and saved $100/month.
===========================================================================

Wait.

OT, but are you PROUD of paying $100/month for "TV"?

Oh well, none of my business. I just found that a bit shocking.

Maybe this explains why we have struggled so much in the culture war - people are willing to pay a significant chunk of money to be force fed The Narrative.
=======================================================================

I just have over the air antenna. Honestly, with the PBS sub channels alone, I have more TV then I really want/need. Do pick up older movies and binge-watch some shows via Netflix disks, though.

Blogger Geir Balderson August 08, 2019 2:23 PM  

@#52

Yep, I heard the vibrant drawl loud and clear in that ATandT commercial. Time to move on.

Blogger Richard Martel August 08, 2019 2:34 PM  

I like Silent Dracos idea.

Blogger Richard Martel August 08, 2019 2:47 PM  

Just promise us that we won't be subjected to Transgender valkyries!!!

Blogger weka August 08, 2019 3:23 PM  

Midgard. Draco's idea may be food for first few issues

Blogger Dave August 08, 2019 3:40 PM  

VD wrote:MIDGARD: The Epic Thor sounds like the early consensus. That will work, particularly with what I have in mind.

Yes, it shall be done.

VD wrote:Next question: which of our present illustrators would you prefer to see draw Midgard?

Bonk and/or Kwapisz

Blogger LAZ August 08, 2019 3:46 PM  

@Angantyr: TV is $40, internet is $60= $100

Force fed, right. That's why I'm commenting here...

Blogger Ska_Boss August 08, 2019 3:56 PM  

I like both Midgard and Epic Thor combined, for the above stated reasons that it is normie friendly and leaves room for expansion.

Blogger Tom August 08, 2019 4:18 PM  

Kwapisz.

Blogger AJ Rhino August 08, 2019 4:19 PM  

First post.
Midgard.
Hi Vox. I recently found your stream, unauthorized.tv, blog, and I'm halfway through both Throne of Bones and The World as We Knew it.
I appreciate your insight.
Have a great day.

Blogger camcleat August 08, 2019 6:27 PM  

LAZ wrote:@Angantyr: TV is $40, internet is $60= $100


Fair enough. I kneejerk responded to "$100 for TV."


Force fed, right. That's why I'm commenting here...

That part of my comment was a general comment, not aimed at you specifically. You have to admit, we - all of us, really - pay our enemies a lot of money to propagandize to us.

For what it's worth, I do remember the heady days when a decent cable package was $13.50 / month and Internet was via the phone line I was already paying for anyway. That was pre-CNN and MSNBC, so the propaganda was less, the Internet was less user friendly but far more useful, and MTV still just played music videos.

Blogger Revelation Means Hope August 08, 2019 8:12 PM  

Midgard. Epic Thor as one series within that universe

Blogger Clay August 08, 2019 8:47 PM  

Good. Comic book crap should have gone long ago, like the Dodo bird.

Blogger James Dixon August 08, 2019 11:56 PM  

> there's so little mass market appeal to comics in general,

I'm not at all sure that's true. If you could put out sub $1 comics aimed at teens and children and carried by the grocery and drug stores they way they used to be, I suspect they would still sell well. Comics in the late 60's were around $0.10 to $0.12. Assuming 3% inflation/year, in today's dollars that would only be around $0.50. Instead they're $5 or more. Is it any wonder they're not selling?

Blogger James Dixon August 09, 2019 12:04 AM  

> The negrosity dial is near 11.

Because that's the only demographic they can count on watching.

Blogger Dirk Manly August 09, 2019 1:15 AM  

@82


"Comics in the late 60's were around $0.10 to $0.12. Assuming 3% inflation/year, in today's dollars that would only be around $0.50. Instead they're $5 or more. Is it any wonder they're not selling?"



The US Dollar lost 90 percent of it's value between 1970 and 1980.
There has been a further ~65% erosion of value since 1980.

This translates as follows:

A $0.10 loaf of bread in 1970 is a $1.00 loaf of bread in 1980, and a $3.00 loaf of bread today.
.
So your $0.10 comic of 1968 is $3.00 in today's commodity valuation. (However, it's even worse, because the typical person has to work longer to get that $3.00 today than someone had to work to get $0.10 in 1968).

And the $0.25 MAD Magazine of 1968 would be $7.50 by today's commodity pricing.

The only things that have really fallen in price during all of this time has been:
1) Electronic equipment of all types
2) Telephone calls (see #1)
3) Information (because now so much is in electronic form rather than on paper, and even paper format is more efficient to produce -- see #1 again).

Many other things have have come down in price aren't really cheaper.

Consider a window fan from the 1960's with all structural components made of metal, including the off/on-speed switch. A window fan made primarily from plastic, at 20% of the cost of all metel, butd lasts only 5 years is, amortized over its lifetime, far more expensive than one made of iron and steel which lasts 100 years. To get the same 100 years of use, you have to buy 20 of the plastic fans 20*0.20 = 4.00 x total cost.

Blogger Rabid Ratel August 09, 2019 2:20 AM  

@84 You have to consider planned obsolescence as well. Big industry have brainwashed people to expect everything to be unrepairable and outdated after a few years. I see this cycle is shortening - soon you would have to change your cellphone and car with the seasons, like women do with their clothing.

Blogger James Dixon August 09, 2019 11:10 AM  

> The US Dollar lost 90 percent of it's value between 1970 and 1980.
There has been a further ~65% erosion of value since 1980.

By what standard? Not according to the government inflation figures. See http://www.in2013dollars.com/us/inflation/1968?amount=100

Per the government figures, inflation has only been 636% since that time. The same $0.12 comic would cost $0.88.

Yeah, the government figures are wrong, but they're the best we've got.

> A $0.10 loaf of bread in 1970 is a $1.00 loaf of bread in 1980, and a $3.00 loaf of bread today.

A loaf of bread currently costs me between $0.85 and $1.29 at the various grocery stores here.

Blogger Dirk Manly August 09, 2019 11:11 AM  

@85

"Big industry have brainwashed people to expect everything to be unrepairable and outdated after a few years."

Most everything is repairable -- but that would require the manufacturer to make spare parts available. Nearly everything is repairable, except for electrical and electronic components (burned-up resistors, overheated semiconducter devices, blown capacitors, etc.), and those should be easily replaceable. I've salvaged a couple of flat-screen devices by merely replacing the blown capacitors in their power supplies. Typically takes about 60-90 minutes. Most difficult part is tricky, but not impossible re-assembly.

Blogger James Dixon August 09, 2019 11:13 AM  

> A window fan made primarily from plastic, at 20% of the cost of all metel, butd lasts only 5 years is, amortized over its lifetime, far more expensive than one made of iron and steel which lasts 100 years.

The iron and steel aren't going to be what wears out. Neither is the plastic if it's made properly. The electrical contacts (which are copper) or the fan bearings are what's going to wear out. That's probably still the case today. I'll admit that the Chinese steel bearings are probably only going to last 5 years rather than the 20-50 the other one would have.

Post a Comment

Rules of the blog
Please do not comment as "Anonymous". Comments by "Anonymous" will be spammed.

<< Home

Newer Posts Older Posts