Now two former DC illustrators are predicting the near-term collapse of DC Comics, as Ethan van Sciver recently supported Rob Liefeld's controversial contention that "DC Comics is going to drive off a cliff" on a recent CAPS stream:
I'm a 26-year veteran of this crumbling
comic book industry. World's most
charming and disarming elegant and
eloquent humble because occasionally I
fumble man a great big star Wars fan, trusted member of the media, so you know, part of the commentary that
I've been offering in on this channel
for the past few months is that I fully
expect at this point the comic book
industry to collapse very soon. I mean
you know in a matter of just a handful
years it'll be gone, and it's gonna
go with a whimper.
What will happen is
that Warner Brothers initially will
announce that they are shutting down
their publishing arm of DC Comics. They
will put everything on offer, they will offer
all of their back catalogue, digitally
they'll be producing, kind of, I don't
know, you'll be able to buy a ticket to
read all this stuff digitally. I think
they already kind of do that, but there
will be no more new DC Comics, not really. And then shortly after that, Marvel will linger, but not for
very much longer. The comic book stores
will further erode, they will go under. Marvel Comics will experiment with other means of distribution, maybe
Walmart and Target and all these other
things, they're gonna try to bring back
the newsstand, but it's not going to work.
Marvel Comics eventually will also fold
and that's it. Once DC
Comics shutters its doors, that's the end
of the comic book industry, and it's
going to shut down with a whimper. Just like when Mad Magazine closed
down, a few people will shed
tears, but on a
much bigger scale than Mad Magazine
because a lot of people, a lot of
creative people, are going to find
themselves unemployed, and frankly, unemployable. It's really bad that
people just don't want to buy comics
anymore, they don't want the low-quality and high prices. And the fact that these
idiots are insulting them on social
media and in the pages of the books
themselves - when you pick up a copy of
Captain America and you have the Red
Skull mouthing very
sensible Republican talking points, you
know that the comic book industry is no
longer for you - and you also make up 50%
at least 50 percent of the comic buying audience, it's over. From there it's just over.
I think both Liefeld and EVS are correct. The unit sales decline I've been tracking has continued apace even though total reported dollar sales remain relatively flat. When unit sales fall and dollar sales remain flat, that is a reliable sign of an industry on the verge of collapse, as it means the companies are increasing the prices on their products to try to compensate for their lower sales. It also means that production costs are being cut, which indicates that the quality is in decline as well.

That decline is precisely why we chose to keep Arkhaven and Dark Legion comics out of the Diamond distribution system and the comic book stores. We are actively working on improving the quality of our comics, as those who have received the new standard-size comics have noted how much better they are than the similarly-sized DC and Marvel floppies. When the Alt-Hero Vols. 1-6 omnibus ships to backers in a week or two, people will see some of the fruits of that effort. What's interesting is that we haven't even begun exploring the very channels that Marvel is using to keep itself afloat, such as library sales. And beginning with
our first foray into film, we're going to be contesting that area of the culture wars as well.
As I've mentioned, comics can be considered movie seeds. And since Disney and Warner a) already possess more seeds than they can possibly produce, b) recognize that the comics now being produced by Marvel and DC are markedly inferior to their predecessors, and, c) prefer to rewrite the stories and characters they are using in their films anyhow, neither conglomerate have much interest in subsidizing what from their perspective is an insignificant, shrinking, and unprofitable industry. The business logic therefore strongly suggests both Disney and Warner will shut down their new-comics-producing operations in the near future.
Speaking of comics,
QUANTUM MORTIS: A Man Disrupted #4 is now available in a gold-logo print edition in our new standard size.
Labels: Arkhaven, comics, film