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Monday, May 11, 2020

Falling from the high horse

Ron Unz inadvertently discovers why taking the ticket is a fool's short-lived game:
Just over a month ago I was riding high and celebrating the steady upward progress of our alternative media webzine. I proudly noted that our traffic had now far surpassed that of the venerable New Republic, a century old publication that had spent decades as America’s most influential opinion magazine.

But pride goeth before the fall. At the end of April we were suddenly purged and banned by Facebook, the world’s leading social network. Not only was our rudimentary Facebook page removed, but every last item of our website content was declared illegal, with all past and future links eliminated. Any attempt to post our material on Facebook now produces an error message reporting that the content is “abusive” and a violation of “community standards.”

Although I personally don’t use Facebook or other social networks, billions of people do, and totally excluding all of our content from that important distribution channel eventually produced a 20% drop in our regular daily traffic, a serious blow that set us back many months.
Whatever they give you, they can - and they will - take away from you. And contra the backwards reasoning of the average conservative, the bigger you are, the more at risk you become. That's why UATV's Basic subscribers will all be receiving invitations to the new site today as well as why you will never see a Facebook page for UATV or a Facebook ad for it.

The good news for Mr. Unz is that only 20 percent of his audience was Facebook-based. He's better off growing organically without it. After all, this blog is still averaging around 100k pageviews per day despite the best efforts of the social media mafia to deny it links.

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24 Comments:

Blogger KPKinSunnyPhiladelphia May 11, 2020 11:29 AM  

The good news for Mr. Unz is that only 20 percent of his audience was Facebook-based. He's better off growing organically without it.

Right.

Some customers are "nice to have" but in the end marginal.

If they really like what you have to offer, they will find you. Some barriers are self-imposed by your customers/audience.

If you depend on the ones whose loyalty is fickle, your business model is weak and/or doomed.

I think Ron will be just fine.

Blogger DeepThought May 11, 2020 11:57 AM  

Established platforms constantly rip the carpet out from under the right and still the right does not learn.

What Vox and friends are doing is the way to grow if you want a sustainable platform.

I also do not understand why many of them do not collaborate and unite for a common goal. The left does this well.

Blogger Ron Winkleheimer May 11, 2020 12:13 PM  

https://www.youtube.com/watch?v=oZfQymnABxQ

Blogger Sheila4g May 11, 2020 12:16 PM  

With all due respect to those here who believed much of the initial narrative about Coronachan as Ron Unz did, I would attribute a lot of his drop in traffic due to his and Sailer's relentless pushing of "We're all going to die!" fear porn. But Vox's original point stands. Don't ever trust the traitor not to yank the football or rug. Always be watching for the barely-hidden knife.

Blogger Ominous Cowherd May 11, 2020 12:53 PM  

Sheila4g wrote:With all due respect to those here who believed much of the initial narrative about Coronachan as Ron Unz did, I would attribute a lot of his drop in traffic due to his and Sailer's relentless pushing of "We're all going to die!" fear porn.
This was never going to be flu-bola, but there was a time when we could legitimately worry that it was going to be really bad. That time has obviously passed.

The question is whether Unz changed his mind when the available facts changed. I don't follow his site closely enough to have a clue.

Blogger Doktor Jeep May 11, 2020 1:14 PM  

When I left FB I had several boomers I knew giving me crap for it, saying things like "you won't change anything by leaving".
So if Unz lost people whose idea of change is clicking a thumbs up then it is no real loss indeed.

There must be a way to shame do-nothings into doing something without letting them know they are being seen as useless in the first place. If they think they are being called out, they will double down on their do-nothing ways. I've had more than one shitbot brag to me about "knocking on doors for pro-life since '73" and then sit there with a straight face not realizing how they look.

Blogger Sean May 11, 2020 1:15 PM  

Ever since I read some linked articles from Unz from here, it has been a site I read more regularly!

Blogger liberranter May 11, 2020 1:24 PM  

The good news for Mr. Unz is that only 20 percent of his audience was Facebook-based.

No doubt someone has already stolen my thunder on this, but is anyone who (still) relies on Farcebook as a primary means of Information flow really someone you want to even have, much less rely on as a customer/subscriber?

Blogger Beerhead Mustache May 11, 2020 1:30 PM  

I knew it had been banned, but recently attempted to share a link with my dad via the messenger chat and it got blocked. I found that particularly egregious. I cut the front off it to remove the hyperlink and had him fill it back in. Inconvenient to say the least. On the plus I may have turned him on the the site. I prefer to check sites and blogs directly rather than through a middleman. Just to test it, I discovered that you can still link to an Unz review twitter link. It's only a second click. I imagine they'll be lobbying hard for a twitter ban as well.

Blogger MaskettaMan May 11, 2020 1:37 PM  

Yep, the Pareto Principle is staring us in the face right there.

Blogger Kill Bill May 11, 2020 1:40 PM  

"Established platforms constantly rip the carpet out from under the right and still the right does not learn.

What Vox and friends are doing is the way to grow if you want a sustainable platform.

I also do not understand why many of them do not collaborate and unite for a common goal. The left does this well."


Cuckservatards are losers. They are born losers and destined to be losers. You can't fix stupid is a principle thus Lucy will keep pulling the ball. Proverbs 27:22

Blogger peacefulposter May 11, 2020 2:16 PM  

UNZ is a most excellent site.

Blogger wgmeisheid May 11, 2020 2:25 PM  

Ron has been a big proponent of the whole COVID-19 being U.S. bio-warfare. One big element is the timing of a DIA/NATO pandemic warning in November. Now NBC has discovered some cell phone evidence that might mean there was an incident at the Wuhan lab in October, pushing the theshold further back. https://www.nationalreview.com/corner/did-the-cell-phones-in-the-wuhan-institute-of-virology-go-dark-for-17-days/

Blogger Don't even think bout it May 11, 2020 2:41 PM  

China has been exposed
https://www.breitbart.com/asia/2020/05/11/report-xi-jinping-asked-w-h-o-chief-tedros-to-delay-pandemic-warning/

Blogger Balam May 11, 2020 2:56 PM  

''I also do not understand why many of them do not collaborate and unite for a common goal. The left does this well.''

I believe that cuckservatives, emotionally, mistake the media stage for the world audience. If they could just capture the TV watching audience, they think, they will capture the heart of the world. Fill in 'tv audience' with Facebook, comedy central, Marvel/DC, Disney or any incumbent really.

Most of the people dying for alternative content have long gone. But cuckservatives are so defined by the old limits they can easily see that they are actually blind to the masses outside the village fire. The fact that they mind themselves to the old system makes the slaves of the old system, and thus not a threat to it nor helpful to the outsiders who with to hear it down.

Blogger crescent wrench May 11, 2020 2:58 PM  

I'm surprised this post's title isn't referring instead to Facebook's dramatically-cut influence.

5 years ago such a purge would have cut traffic by 50-80%.

Facebook's relevance has waned far more dramatically than I thought.

Blogger Canadian Warlord May 11, 2020 3:22 PM  

This actually mirrors what went on in the 9/11 truth movement, patriot radio, freedom etc. 14 or so years ago. The main media outlets are of course owned by gold hawkers, Midas Resources and Republic Trading. So they devote themselves to the traditional marketing, growth, reaching the maximum audience, model that the lamestream media employs. Nothing against them, it's a business and they like money - fear sells gold.

But the upstarts, the newer alternative media, like WtPRN, American Freedom Radio, Truthnet Radio (Oracle), etc. sometimes became obsessed with following that growth model - and mostly died because of it. Oracle even spent a huge amount of its' programming trying to take down GCN. They were going for the exact audience, same guests etc., small fish in a small pond. They are gone now.

Who survived? Single voices with their own platforms, strong messages of information, dropping the fear porn and dropping the "sell advertising" business model. Media Monarchy, Corbett Report, and a whole slew of newer voices.

Takes time to find your audience. Growing huge quickly for the sake of growth doesn't win the struggle, it just gets you lost in the details, the weeds.

Blogger Boaty Bear May 11, 2020 3:31 PM  

"With all due respect to those here who believed much of the initial narrative about Coronachan as Ron Unz did, I would attribute a lot of his drop in traffic due to his and Sailer's relentless pushing of "We're all going to die!" fear porn"

I'm with you on that regarding AC,
Anonymousconservative.Com has been a daily visit for me for best part of 6 years, haven't been there for 2 weeks (I will drop in after this comment now that I've reminded myself he's there)
Same thing though, I don't believe the official narrative de jour (pick one) and I certainly don't need heightened Amygdala fear porn, for 3 months solid, it has just become a wind up. Based on failed models ...again!

Amazing Polly nails it (again) in her latest, a complete and undeniable Scamdemic.
https://youtu.be/1Z5VYqJqrtI

And I'll see the official expert and raise them my prefered expert.
"Fauci vs Wittkowski"
https://youtu.be/2z1p2_wNexs

Blogger Jeroth May 11, 2020 4:58 PM  

People can still share his links on Facebook, they just have to do it a little more creatively.

Blogger aps May 11, 2020 6:28 PM  

You don't ditch Unz because there's a few articles you don't agree with. The spectrum of views expressed there is broad enough that pretty much everyone will find something not to their intellectual liking.

Blogger Gallant May 11, 2020 9:59 PM  

Facebook banning and censorship has become so egregious that I assume anything I see on there is practically guaranteed and specially filtered to be lies.

Blogger papabear May 11, 2020 11:41 PM  

@9 I suspect tweets by VDARE are probably still going through, too, but I haven't attempted it since they banned VDARE links.

Blogger phunktor May 12, 2020 12:17 AM  

@aps
so in your mind garbage is justified by proximity to more garbage?

Blogger mrpinks May 12, 2020 7:11 AM  

@Boaty Bear :
You are right, Amazing Polly did a huge dig into the whole corona-chan scene with the WHO and Gates Foundation. Glad someone else is on the right page. Glad to be among the reprehensibles!

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