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Monday, March 05, 2018

Build your own... or else

One wonders what they imagined the likely outcome was going to be:
Rare.us, the viral content site launched by Cox Media in 2013 to take on the ever-evolving digital landscape from a right of center lens, will shut down at the end of the month, according to Facebook posts by its top editors.

Why it matters: It's another example of a viral website built on Facebook traffic that is shutting down after Facebook announced it would be making changes to its News Feed algorithm to weed out publisher content.

Rare has amassed 2.3 million Facebook fans since launch. The site's traffic peaked in 2014 at around 22.5 million global unique visitors, according to Quantcast. The site's global traffic had fallen to 5.5 million global unique visitors in February of 2018.

Last week, LittleThings, a 4-year-old publisher which built an audience by sharing happy stories on Facebook, also shut down, citing Facebook News Feed changes.
It's heads they win, tails you lose. No matter what you do, they're not going to let you win. No matter how big you get, they won't hesitate to cut off their own nose if that's what it takes to trip you up. So don't play their game!

Know your enemy. ALWAYS know your enemy. And build your own platforms.

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39 Comments:

Blogger Heian-kyo Dreams March 05, 2018 7:33 PM  

Shutting down happy stories is downright evil.

Blogger bob kek mando - ( I love the smell of Autism on the internet. It smells like ... victoREEEEEEEEE ) March 05, 2018 8:00 PM  

VD
And build your own enemy.



John Scalzi is your sock puppet?

i KNEW he was too absurd to be real.

Blogger TM Lutas March 05, 2018 8:06 PM  

How many of those 2.3 million facebook fans had a relationship with rare.us built to the point where they have non-facebook ways to reach them?

That was the mistake. Stealing away Facebook's user base is just good competition. Allowing them to permanently mediate your relationship with your audience? That's just Borders bookstore levels of stupid.

Blogger Snidely Whiplash March 05, 2018 8:07 PM  

Know your enemy. ALWAYS know your enemy. And build your own enemy.
I used the kit from Harbor Freight.

Blogger TM Lutas March 05, 2018 8:15 PM  

On another note, I've not seen any commentary on Facebook's role as an Oauth provider. If you get locked out of FB and you've been using their Oauth service to log in elsewhere, do you stop being able to log into other sites as well?

I suspect you are and this makes Oauth from Facebook less than worthless. It would make Oauth from Facebook a security risk to accept as an authentication method.

Blogger Aeoli March 05, 2018 8:16 PM  

And build your own enemy.

Illuminati confirmed.

Blogger Salt March 05, 2018 8:17 PM  

If 90% of your audience are on FB or Twitter, how does one migrate to another platform and retain that audience?

Blogger Snidely Whiplash March 05, 2018 8:34 PM  

Aw, he fixed the typo.

Blogger Double E March 05, 2018 8:34 PM  

Its true that using these platforms puts you at the mercy of these idiots, but the "build your own platforms" remedy is just a recipe for elephant soup (step 1: find an elephant")

What does that process look like? is building your own platform to replace an engine like Youtube really something that is an option for 99% of people out there? I don't think that it is. I don't have the money or coding skills, what is the realistic path for me to replace youtube, facebook, or twitter?

So for those of us that can't build the next Youtube, is it better to not use youtube at all, or to use these platforms while we can to reach as many people as possible, and just be as prepared as we can for when we get shut down?

Blogger Snidely Whiplash March 05, 2018 8:37 PM  

Salt wrote:If 90% of your audience are on FB or Twitter, how does one migrate to another platform and retain that audience?
Every post is a link to your own site, and not every post on your site gets posted in full on FB.
Think of it like twitter. it exists to drive traffic to your site. Granted, some people are just going to follow on FB, but the effort of a click is pretty minimal. Make it easy and inviting, and you will wean the best ones away to your own site.

And for God's sake, don't flood your site with ads. If you musthave ads, make them non-intrusive.

Blogger VD March 05, 2018 8:40 PM  

Its true that using these platforms puts you at the mercy of these idiots, but the "build your own platforms" remedy is just a recipe for elephant soup (step 1: find an elephant")

Really? I suggest you have a look at Infogalactic.

Blogger Zundfolge March 05, 2018 8:44 PM  

This is the first time I ever heard of Rare.us ... that could be part of their problem.

Blogger TM Lutas March 05, 2018 8:45 PM  

@6 the usual formula is to give them free stuff and to only make a portion of your content available on the legacy platform. Facebook gets the trailers, the film is on your own platform. If you register on my platform and give me enough information to tie the login to the FB id I have a relationship with, you get a coupon.

Blogger Snidely Whiplash March 05, 2018 8:46 PM  

Youtube is a special case. Video is bandwidth heavy, and bandwidth costs real money. For the more general case, text is cheap and easy. You can put up a wordpress site or a custom website very very very cheaply, less than $30 a month. A domain costs on the order of $16 per year. if you want video, you can put it up on Bitchute, youtube, DailyMotion, Facebook, or preferably all of the above, and link to it from your site. If you're not concerned about people being able to copy your content, you can just post the video files directly.

The platform software to do whatever it is that you want to do already exists. Use the social media platforms to drive traffic, not to host your content, not to authenticate your users, and not to be in a position to put you out of business.

Blogger Double E March 05, 2018 8:49 PM  

Really? I suggest you have a look at Infogalactic.

Infogalatic is great, I use it instead of wikipedia exclusively now. You did a great job with it.

YOU did.

I don't have the skills or resources to even know where to start to accomplish something like that, let alone a platform like Youtube.

I will absolutely USE these alternative platforms, but you are telling me to build them. How do I do that?

Blogger Zaklog the Great March 05, 2018 8:57 PM  

Speaking of having your platform pulled from under you, following VD's advice, I'm duplicating my Youtube channel on Bitchute. I'm planning on copying over 1 video a day until I'm caught up with the current. If any of the Ilk would like to check this out, the links are here:

https://www.bitchute.com/channel/OxfWdBcDdLOz/

https://www.youtube.com/channel/UCD_oHKfsbVhgW3qSQj4-Tbg

Blogger David The Good March 05, 2018 8:59 PM  

Salt wrote:If 90% of your audience are on FB or Twitter, how does one migrate to another platform and retain that audience?

There are always new people looking to build up audiences. Those are the ones who will benefit from today's lesson.

I have a large YouTube following; however, I build that after I created my own successful gardening site. If YouTube goes kaput, I lose a some income and a lot of followers but I don't lose my business. Almost every one of my videos gives my website at the end - and it's hosted privately by one of the best IT guys around.

Blogger David The Good March 05, 2018 9:00 PM  

Zaklog the Great wrote:Speaking of having your platform pulled from under you, following VD's advice, I'm duplicating my Youtube channel on Bitchute. I'm planning on copying over 1 video a day until I'm caught up with the current. If any of the Ilk would like to check this out, the links are here:

https://www.bitchute.com/channel/OxfWdBcDdLOz/

https://www.youtube.com/channel/UCD_oHKfsbVhgW3qSQj4-Tbg


I should probably do the same. I did that with Vidme, then Vidme died.

I wonder if I broke Vidme. The rap videos based on gardening may have been too much for the platform.

Blogger weka March 05, 2018 9:01 PM  

@Salt.
Build your own platform... Now fairly trivial -- and use FB, Twitter and gab to market it.

Trolling there is just good marketing.

Blogger Lazarus March 05, 2018 9:16 PM  

@14
I will absolutely USE these alternative platforms, but you are telling me to build them. How do I do that?

Looking for a freebie?

Dude, if you are not platform building capable, he is obviously not talking to you.

Its not ABOUT you. Nothing is about you except you.

Blogger Double E March 05, 2018 9:24 PM  



freebie? What the hell are you talking about?


When Vox writes "Know your enemy. ALWAYS know your enemy. And build your own platforms"

That is speaking to everyone reading those words. I certainly don't think vox expects every single person to be able to build the next youtube, but he hasn't said anything that indicates he is talking exclusively to inordinately rich or tech-cacpable people. Which is exactly why I'm asking what "build your own platforms" means to people who aren't in those groups.

I also certainly don't think he means "if you can build the next youtube you should, and everybody else should just do nothing"

So go ahead and unclench your sphincter. Vox doesn't need you to answer questions for him.

Blogger LAZ March 05, 2018 9:36 PM  

@14. Double E

You can always donate to the cause...

Blogger Chiva March 05, 2018 9:45 PM  

The rap videos based on gardening may have been too much for the platform
Those videos were...... interesting.

Blogger Lazarus March 05, 2018 9:55 PM  

@20

Vox doesn't need you to answer questions for him.

You are absolutely right. Do carry on.

Please.

Blogger crypto.fashion March 05, 2018 9:59 PM  

@14 that's why merchandisers like us exist. Projects like Infogalactic get paid when someone buys their branded t-shirt from us. If you get sufficient value from the service, buy the t-shirt or join the Burn Unit--using IG as the example. Don't mistake this a hard-sell, some people don't wear t-shirts or have any interest in our products, and that's fine, we're die-hard capitalists and don't buy into "shame-marketing." Point is, find the areas where you can participate in the new ecosystem and spend your money with brands who appreciate you rather than hate you. You don't have to be laying the bricks yourself to build the platforms.

We will say our shirts are great, super comfortable, and eminently stylish, and the IG logo looks sharp on them.

Blogger Anne March 05, 2018 10:26 PM  

I guess I interpreted it as a collective you, where if you aren't building one, you should be supporting one friendly to you.

Blogger Double E March 05, 2018 10:31 PM  

@22 yes, I understand. Supporting the alternative platforms when they do appear is an obvious course of action. I have done it and intend to keep doing it. I'm just wondering if there is anything else we can do.

@23 That makes sense, but that means there is nothing most of us can do except hope an alternative appears, and support it when it does. I prefer to be more proactive than that, I just don't know how to be in this particular situation since I don't have the ability to create the new platforms myself.

Blogger Cubby8126 March 05, 2018 11:10 PM  

@Double E. If you don't have the skills, support those who do. Easiest way to get something built is by showing you and others want/need it to be.

Anonymous Anonymous March 05, 2018 11:52 PM  

@Double E: I believe you're over thinking this. A platform is simply anything which allows you to present whatever it is that you want to present.

I have a platform. It is completely offline. I travel in my work quite a bit, and I use that as an opportunity to meet and talk to people about issues near and dear to us Nationalists.

Your platform doesn't have to be some technological wonder. Support other people's platforms, and do what you can to build your own, however humble.

Blogger Double E March 06, 2018 1:54 AM  

@26 perhaps, and I understand what you're saying and agree.

I have a youtube channel with 40k subscribers, and I have suffered from significant 'shadow banning' of sorts, not getting promoted by their algorithms etc. I get less views now than I did with half as many subs.

However I still got over 3 million views and $6700 last year, so it doesn't make sense to ditch the platform.

But since I can't build my own platform that can replicate these numbers, I'm trying to figure out what I CAN do. All I can figure is just to take advantage of it while I can, and realize its not going to last, and hope somebody who is able comes up with a workable alternative. I don't see any other option.

Blogger Looking Glass March 06, 2018 2:28 AM  

David The Good wrote:Zaklog the Great wrote:Speaking of having your platform pulled from under you, following VD's advice, I'm duplicating my Youtube channel on Bitchute. I'm planning on copying over 1 video a day until I'm caught up with the current. If any of the Ilk would like to check this out, the links are here:

https://www.bitchute.com/channel/OxfWdBcDdLOz/

https://www.youtube.com/channel/UCD_oHKfsbVhgW3qSQj4-Tbg


I should probably do the same. I did that with Vidme, then Vidme died.

I wonder if I broke Vidme. The rap videos based on gardening may have been too much for the platform.


If you're online long enough, you eventually kill a website. You've upped your game, though. Some rhymes get people killed; you murdered an entire platform. Props!


@22 crypto.fashion

For many years, the Internet has always seemed like a shirt-selling is the biggest market available to it. Other than spying on everyone. Shirts & spies. The legacy of the internet.


@27 Double E

We're headed toward subscription-based & freemium model approaches. There's already a few other platforms out there, but they all need work. Even with a different model, you need certain levels of quality, first. Though a lot of that is transitioning from having a popular channel already with a secondary platform for subscribers willing to pay.

Blogger VD March 06, 2018 4:59 AM  

YOU did.

I don't have the skills or resources to even know where to start to accomplish something like that, let alone a platform like Youtube.


I didn't. The Original Galaxians, the Techstars, and the Burn Unit did. If you can't do something alone, put together a team who can.

Blogger Dirk Manly March 06, 2018 5:31 AM  


"And for God's sake, don't flood your site with ads. If you musthave ads, make them non-intrusive.
"

Image ads don't bother me. You can have as many of those as you want, and it won't bother me, because once they are loaded into memory, they are done (page loads a bit slower, but not much for a typical image size for an ad).

ANIMATED ads, on the other hand, will make me blacklist your site faster than lightning. I tend to keep many web pages open at the same time. Even a quad-core with 2 threads (i.e. complete sets of registers) per core isn't enough to prevent animated ads running on a dozen open pages from causing a computer to do a very credible imitation of a self-illuminated brick

Blogger Dirk Manly March 06, 2018 5:35 AM  

@14

You're an Electrical Engineer, and don't know how to cobble together a basic website from all of the tools out there???

Seriously?

Or does that "Double E" handle of yours mean "Elementary Education" major...

Anonymous Anonymous March 06, 2018 10:15 AM  

I noticed Scott Israel's wikipedia entry has been Hoggwashed.
So I went to infogalactic to get the rest of the story, and there is no entry.

I thought Infogalactic mirrored entries on their fork. Is this not the case? I wouldn't mind editing an entry for content but starting a whole new one from scratch can be a bit onerous.

Blogger 100% American March 06, 2018 10:41 AM  

@27, if you're not doing this already, I'd suggest building your own email list.

You don't necessarily have to build something like Infogalactic. Owning your own domain and having a website is a platform (just back up everything).

If you offer something free to download on your website, connect it with an email service provider, you can quickly collect email addresses. Some even collect direct mail addresses (which I actually prefer).

You can take the email addresses and save as a spreadsheet or .CSV file. That belongs to you and no amount of sniffling, weak-sauce SJWs who dominate a platform could take that away from you. Having someone's email address gives you instant access to them and can also be referred to others who might be interested in what you're doing.

Going offline IMO is the ultimate way to own your own platform. You can send books, tapes, a newsletter, postcards, etc. There are multi-million dollar direct marketing companies who exist solely because of the U.S.P.S. They have raving fans, too, who are more than willing to fork out money for their offers.

The SJWs don't own your creativity and certainly don't own every consumer channel. They only think they do.

Blogger Todd Everhart March 06, 2018 11:09 AM  

I don't know what type of content your YT videos are, but if you are not tech savvy enough to build your own internet based platform then build one in meatspace. There are all kinds of people making a living on stage, behind a podium, or various types of public events. Work with your gifts and around your weaknesses.

Blogger Were-Puppy March 07, 2018 11:59 AM  

@27 Double E

I'm just wondering if there is anything else we can do.
---

What i've been doing is pinpointing exactly what alt-tech style sites are out there as best I can.

Then I start using them a little and send out tweets and Gabs about it as I become more familiar with them.

These can use any free advertising to help build them up.

Blogger Were-Puppy March 07, 2018 12:01 PM  

@30 Double E

However I still got over 3 million views and $6700 last year, so it doesn't make sense to ditch the platform.
---

You're not going to ditch the platform. The platform is going to ditch you.

At least think about duplicating your videos on one of the other services in a backup sense.

If youtube yanks your plug, where will you be then?

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