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Monday, July 20, 2020

Deconverging Red Bull

Red Bull excises the corporate cancer:
Red Bull has fired two top executives in the US who had lobbied for more diversity in the company and were blamed for the leak of a letter that criticized its 'public silence' on Black Lives Matter.

North America chief executive Stefan Kozak and North America president and chief marketing officer Amy Taylor were let go, the energy drink company said Tuesday.

While Red Bull employees in the US have been pressing for the company to be more vocal about racism, Red Bull's billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against 'political correctness'.

The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.

Sources told Business Insider that Red Bull's top executives in Austria are thought to have fired Kozak and Taylor in 'retaliation' for the leak, although no official reason was given for their departure.

The letter signed by more than 300 employees had criticized the company for 'saying nothing' amid the global anti-racism protests and 'abandoning the communities we claim to support and foster in their time of greatest need'.

Both Kozak and Taylor have pushed for more diversity and inclusion but Taylor was 'met with opposition' when she called for the company to take a more public stand on racism, The Wall Street Journal reports.
Any employee who pushes for more diversity, inclusion, or any other social justice value should be axed on the spot. Give them HR and sooner or later, they will take the executive suite.

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64 Comments:

Blogger Stilicho July 20, 2020 2:06 PM  

I may have to start drinking Red Bull. How does it pair with Goya vegetables?

Blogger Goodnight July 20, 2020 2:08 PM  

HR departments should be demolished. For decades, companies got along fine without them. The different functions were handled by separate departments - payroll dept, benefits, legal, etc. Combining them into one department has concentrated an enormous amount of power and become their Achilles heel.

Blogger Canadian Warlord July 20, 2020 2:11 PM  

"While Red Bull employees in the US have been pressing for the company to be more vocal about racism, Red Bull's billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against 'political correctness'."
________________________

Citation needed. Judging by the amount of snark here I'd say they couldn't find much on this guy except to call him a 'tycoon.'

If I had to move to Europe, I'd look at Austria. However I don't think a great-grandfather is a close enough tie. Place is impressing me lately...

Blogger "William Berke" July 20, 2020 2:12 PM  

This comment has been removed by the author.

Blogger Gettimothy July 20, 2020 2:13 PM  

Bravo Dietrich Mateschitz .

Notice the appeal to the emotions via Sources told Business Insider that Red Bull's top executives in Austria are thought to have fired Kozak and Taylor in 'retaliation' for the leak, although no official reason was given for their departure.

This, without irony, from Cancel Culture. The rhetoric will work on the weak, never let it work on you. Fire them and relish it.

Blogger Barbarossa July 20, 2020 2:16 PM  

Step 2: Track down the other 298 signatories of that petition and have security escort them to the door as well.

Blogger Daniele Grech Pereira July 20, 2020 2:18 PM  

Just had a Red Bull for the first time in ages yesterday. Gave me the pep I was missing for the last couple of weeks. Knowing this will add a little extra kick to my next caffeine binge.

Blogger #7139 July 20, 2020 2:22 PM  

The letter signed by more than 300 employees had criticized the company for 'saying nothing' amid the global anti-racism protests ...

Hmmm. How long are the remaining employees going to have job?

Blogger Gettimothy July 20, 2020 2:34 PM  

Barbarossa wrote:Step 2: Track down the other 298 signatories of that petition and have security escort them to the door as well.

Cisco gives precedent for this.

https://www.zerohedge.com/news/2020-07-18/cisco-fires-employees-question-black-lives-matter-during-company-wide-racism

Fire them all, no remorse. Will be a tremendous morale builder for your good employees.

Blogger Scott Alfter July 20, 2020 2:34 PM  

>chief marketing officer Amy Taylor

Cherchez la femme.

Blogger Ska_Boss July 20, 2020 2:35 PM  

Time to buy some Red Bull!

Blogger Ominous Cowherd July 20, 2020 2:45 PM  

It's a pity the stuff tastes so bad.

Blogger weka July 20, 2020 2:56 PM  

Forza Torro Russo!

Blogger Dangeresque July 20, 2020 3:04 PM  

Red Bull: It gives you whites.

Blogger Gallant July 20, 2020 3:11 PM  

In 99 or so was in a larger game company where a couple people started pushing diversity messages in games. At the time we could just tell them to get back to work, or that games weren't here for such activities but to make money. But a couple started working behind the scenes trying to police the everyday language used by some of us (like saying 'such-and-such is GAY'). Later in an across the board layoff, coincidentally the more-PC crew stayed and the less-PC tended amongst those let go. Any of you who looks at games today knows where it led.

Part of the problem is even knowing this I have trouble doing such underhanded stuff against people for their political beliefs. Some from that world are seeping in to where I am now, speech policing our daily interactions, and lauding the wonderfulness of BLM and the perils of Trump in unrelated company meetings. "But. . . but. . . us technical guys are safe from them". The rationalizations remain; but intellectually I understand, sigh, SJWS always double down and that this lot are a Corporate Cancer.

Blogger SemiSpook37 July 20, 2020 3:12 PM  

Now I don't feel so bad for taking it back up as a daily thing. I might increase my consumption, or at least pick up more of it to be ready in waiting...

Blogger APL July 20, 2020 3:17 PM  

StilichoJuly: " I may have to start drinking Red Bull. "


I've waded through its commercials and they just turned me off. But this, I'm going to buy a tin.

Blogger Brett baker July 20, 2020 3:18 PM  

The people who actually drink Red Bull are pretty pale. So why would the CEO bother to say anything?

Blogger Zaklog the Great July 20, 2020 3:19 PM  

Dang it! Why couldn't this be a product I'd actually use? I'm not going to drink Red Bull, and I couldn't make myself do so to support this.

Blogger Cassius Andronicus July 20, 2020 3:42 PM  

it already Tasts better then a frap from the goddess of baby’s deaths, or a sandwich with chicken breasts.

Blogger Emmanuel July 20, 2020 3:43 PM  

This is a real morale booster for the company. Of course, there are 298 superfluous employees, but let's hope they are laid off soon.

Blogger swiftfoxmark2 July 20, 2020 3:48 PM  

The whole point of an HR department is to give women a career path.

Blogger Gettimothy July 20, 2020 3:55 PM  

@14 Red Bull: It gives you whites.

With electrolytes!

Blogger tuberman July 20, 2020 4:06 PM  

Ya-a-a-y!

Blogger MATT July 20, 2020 4:18 PM  

Filling, but theres a sugar free version. Lucky for me, caffeine has zero affect

Blogger Cederq July 20, 2020 4:26 PM  

#2, Goodnight, agree, abolish HR departments and bring back a personal department only to hire and track training an employee needs. No other functions allowed. That would break the back of femininazi holds they have on larger companies and corperations.

Blogger John Bosch July 20, 2020 4:29 PM  

Their F1 team's lead driver Max Verstappen didn't fold to the take-the-knee trend either:

https://www.bbc.com/sport/formula1/53299085

The fact that such a visible and relatively popular young man isn't folding is a morale booster. Then again F1 is almost the epitome of affluent white entertainment.

Blogger Ingemar July 20, 2020 4:29 PM  

This is why liberalism must crush everything. The tiniest cell that shows that the edifice is a giant rotting carcass disproves the enforced normality that liberalism strives for.

I heard this fascinating quote but I don't recall who said it: "One man on God's side is a majority."

Blogger Diogenes July 20, 2020 4:36 PM  

Count me in the "damn, now I wish it tasted better so it'd be less of a pain to drink one in solidarity" camp. I wholeheartedly approve of terminating SJW moron agitators, but Red Bull tastes so awful... Well, one for the cause, I suppose.

Blogger peacefulposter July 20, 2020 4:38 PM  

Red Bull gives you wings of an angel.

Blogger Unknownsailor July 20, 2020 4:46 PM  

I commented at the time in r/kotakuinaction2 that Dietrich must have read Corporate Cancer. Maybe you could see about sending him a copy, Vox?

Blogger MrNiceguy July 20, 2020 4:47 PM  

Turns out the secret ingredient in Red Bull is covfefe.

Blogger IreneAthena July 20, 2020 4:56 PM  

Chef's Diversity Special tonight is: Moro y Cristianos made with GOYA Jasmine Rice 'n' GOYA Black Beans, paired with a six-pack of Tropical Red Bull Energy Drink, Yellow Edition.

Blogger weka July 20, 2020 5:09 PM  

The career path for women involves a ring and a baby crib.

Blogger DougW July 20, 2020 5:10 PM  

Feel Good Story of the Day

Blogger weka July 20, 2020 5:12 PM  

Alfa Romeo also. The Hamilton is complaining not all bow to him.

He needs to do a couple of seasons as Vettel had, driving a car that does not work, not whining, just winning.

Otherwise even the Brits will hate him: they have already started doing so.

Blogger johndoe03526 July 20, 2020 5:16 PM  

Ahh. feel good story of the day.

Blogger Beardy Bear July 20, 2020 5:48 PM  

Redbull job applications suddenly rising.

Blogger Damelon Brinn July 20, 2020 6:01 PM  

When an organization successfully resists or pushes back against convergence, there's often a common factor: one man who is fully in charge. The more people you have sharing the power, the harder it is to keep out infiltrators and maintain a hard-line stance.

One thing that killed the Redskins is that Snyder owned only 60% of the team, not 100%. Once the other owners caved, they couldn't technically out-vote him, but they could make things so miserable for him that he had no choice, unless he was willing to go Ellis Wyatt and burn it all down.

Blogger Ransom Smith July 20, 2020 6:30 PM  

Red Bull is deeply involved in motorsport, extreme sports and regular sports.
That's much testosterone is usually a tell.

Blogger Ben Cohen July 20, 2020 6:48 PM  

Does anyone here not also find Vox's blog when searching Google? Have you been delisted from the search engine?

Blogger Brett baker July 20, 2020 7:37 PM  

A guy at work swears the peach version is actually drinkable. I'll probably stick to RipIt.

Blogger Solon July 20, 2020 7:43 PM  

@41
I just googled "vox day" and this blog is literally the #1 result, so you've got something funky going on.

Blogger Dan in Georgia July 20, 2020 7:49 PM  

Came up fine for me on my iPhone. VP shows up second after his Wikipedia entry.

Blogger Tatooine Sharpshooters' Club July 20, 2020 8:32 PM  

'abandoning the communities we claim to support and foster in their time of greatest need'

What those communities don't need is another sources of stimulation. Maybe Red Bull could launch a tranquilizer drink, like Lude Bull.

Blogger Jim July 20, 2020 8:43 PM  

@43
Second result for me, after Google makes sure I know Vox is a white supremacist.

Blogger Snidely Whiplash July 20, 2020 9:00 PM  

Quoting the WSJ:
Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.


Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment.

So it wasn't just the two execs, it was the marketing teams that were attempting a hostile takeover of the company from within. And now the other employees know the score.

Blogger Snidely Whiplash July 20, 2020 9:13 PM  

VeryOT, but our close friend Crypto.Fashion is in the hospital with ketoacidosis. Please pray for him.

Blogger Glenn July 20, 2020 9:23 PM  

I drank Yuengling when the owner came out for Trump. Had one of those pillows already, was okay if you like pillows I guess. The run up to Covid saw me buy 5 cases of Goya beans so I'm good there. I wonder if I can I get a bulk discount on a pallet of red bull?

Blogger Watcher of the skies July 20, 2020 9:28 PM  

I never drink Red Bull but today Im going to make an exception.

Blogger Newscaper312 July 20, 2020 9:57 PM  

FWIW I gave Corporate Cancer a plug in the thread about this at Instapundit.

Blogger Crew July 20, 2020 10:35 PM  

Meanwhile, Fox has become even more converged by having little Benji Shipiru on the Ingraham Angle.

Blogger Guy Incognito July 20, 2020 11:00 PM  

A man of taste, I see.

Blogger Lazarus July 20, 2020 11:38 PM  

Snidely Whiplash wrote:VeryOT, but our close friend Crypto.Fashion is in the hospital with ketoacidosis. Please pray for him.

Not a result of dietary extremism I hope.

Blogger ScottC July 21, 2020 12:00 AM  

Good for them. Sad that Nintendo (only game company not to insert SJW propaganda into their products) voiced support for BLM.

Blogger Sean July 21, 2020 12:49 AM  

Wonder if the CEO has read Corporate Cancer and frequents this blog??

Blogger phil g July 21, 2020 7:45 AM  

My new favorite energy drink if I actually consumed them.

Blogger Ominous Cowherd July 21, 2020 8:43 AM  

Lazarus wrote:Not a result of dietary extremism I hope.
Hard to imagine that one could get there by diet. I have lived in ketosis for months at a stretch with good effects - I was one of the few who could lose weight in the man camps on the Slope, for example. Easy to stay in ketosis there. I am healthy to begin with, though.

Whatever. I'll add him to my prayer list, Snidely.

Blogger eclecticme July 21, 2020 5:17 PM  

@58. Ominous CowherdJuly 21, 2020 8:43 AM
Lazarus wrote:
Not a result of dietary extremism I hope.

Hard to imagine that one could get there by diet. I have lived in ketosis for months at a stretch with good effects - I was one of the few who could lose weight in the man camps on the Slope, for example. Easy to stay in ketosis there. I am healthy to begin with, though.

Whatever. I'll add him to my prayer list, Snidely.


My prayers as well. Decades ago I went on an early low carb diet, called the grapefruit and egg diet. Lots of meat as well. Low fat. I lost lots of weight. I was 30 and had the first and only kidney stone of my life. My advice is to make sure the diet has fat, not just protein. Also, prepare for killer constipation if you do not somehow get some bulk in the diet.

Blogger Happy Camper August 06, 2020 7:09 PM  

Good.

Too bad I loath energy drinks.

Anytime now I see a company supporting whatever is the mass movement of the day, I chalk it up to empty calorie virtue singling.


Besides, how many black people are in Austria?

So retarded, all of it.

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