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Friday, September 11, 2020

And so it begins

 The NFL opener was reported to be "down about 12 percent" last night:

In the latest TV ratings, NBC Sunday Night Football‘s Thursday-night NFL kickoff game between the Chiefs and Titans Texans averaged 17.1 million total viewers and a 5.5 demo rating in fast nationals, down about 12 percent from the preliminary numbers for last year’s season opener.

They've also changed the rating system this year, so it's entirely possible that the 4.9 million decline in viewers from last year is worse than reported.

Despite an ugly, penalty-filled game, the Green Bay Packers' 10-3 win over the Chicago Bears averaged 22 million viewers in the finals, a 16 percent boost over the 18.98 million who tuned in last year. Streaming on NBC and NFL digital properties averaged 627,000 viewers, an all-time high for NBC's primetime NFL package. NBC's telecast scored a preliminary 15.3 household rating in overnight metered markets. That's up 14 percent from a 13.4 in the overnights for the 2018 season opener, and also bests the 14.6 for the first game of the 2017 season.

Correct me if I'm wrong, but wouldn't a drop from 22 million to 17.1 be a 22.3 percent decline? Perhaps they'll find another 2.26 million viewers in time for the final ratings. Outkick claims the decline is more like 16 percent.

In early numbers, the Chiefs win scored a 5.2 among adults 18-49 and 16.4 million viewers between 8-11 p.m. ET. While the number will adjust some upward later to 11:30 p.m., right now it’s a 16.1% drop. In fast affiliates, last night fell the same 16.1%.

A 12 percent decline would be massive. Remember, this is a league with economics built on the assumption of revenues increasing by $2.3 billion every year. The very real possibility of losing one-quarter of the fans would be a nightmare.


Labels: ,

93 Comments:

Blogger Stilicho September 11, 2020 1:26 PM  

Much like some owners, the numbers will require many visits to seedy massage parlors before appearing in public.

Blogger RedJack September 11, 2020 1:39 PM  

We watched perry Mason reruns last night. Wife loves old murder mystery shows, and I was reading a book.

Was tempted to check on the game, but got into Eishenhorn and lost track of time.

Blogger Oswald September 11, 2020 1:40 PM  

See VD, it will be fun to watch this season. This is the best report on the game I have had yet.

Blogger Glen Sprigg September 11, 2020 1:41 PM  

Well, I made my contribution to their ratings decline. I'm only one person, but I'm one of many. Alas, poor sports leagues; I knew you well.

Blogger Noah B. September 11, 2020 1:42 PM  

If these are the numbers for public release, one can only wonder what the raw numbers look like.

Blogger Steve Canyon September 11, 2020 1:51 PM  

Maybe they can put cardboard cutouts of real people in front of tvs in empty sportsbars and count them as fans.

Play it in airports where you can't change the station like the CNN business model.

Or pad the stats with the inhabitants of cemetaries. It's the Chicago way.

Blogger Don, the Rebel without a Blog September 11, 2020 2:00 PM  

They're waiting for the mail-in ballots before they announce the fianl ratings.

Blogger Middle American Water Tower Man September 11, 2020 2:06 PM  

Jj Watt was virtue signaling after the game. Referring to the arms locked moment of silence to end racism stunt before the game He said “I don’t know why they (KC fans) were booing. We were just standing for unity”. What a loser.

Blogger Troy Lee Messer September 11, 2020 2:19 PM  

this gonna be a good lesson in fragility.


Blogger Unknown September 11, 2020 2:19 PM  

The problem should become more severe with time. When 12% of people tune out, there are 12% fewer people with whom you can talk about the games. If 12% people are doing other things during the games, you might be invited by them to join them on their activities etc. Once pro sports stops to be the thing that most males are willing to talk about and to organize their lives around, the incentives for those who still do so to keep doing so decreases substantially. In my view either those who have dropped professional sports give in and rejoin the circus, or this is the start of a downward spiral.

Blogger yoyoyoBigD September 11, 2020 2:21 PM  

I think NFL/NBA is elite side business, it's just a platform and a hobby for them, they don't care about viewership
Also, most/all cable packages providers offer espn, ratings do not really matter
Maybe I'm wrong

Blogger Tallen September 11, 2020 2:23 PM  

A 12-20% decline in viewers? Some would describe that as "a pretty solid year so far."

Blogger rikjames.313 September 11, 2020 2:23 PM  

This level of obfuscation by the NFL and media is truly masterful

Blogger RA September 11, 2020 2:24 PM  

These are the reports I'll delight in reading.

All indications are that college football is going down the virtue signaling path as well. Too bad, I used to like watching those enthusiastic kids. No more. The first big school that goes unwoke will get my vote. Will any break through that wall?

They seem to be trying to hide trouble in the NBA ratings:
https://variety.com/2020/tv/news/trump-nba-ratings-kneeling-covid-1234735157/

Blogger Laconic September 11, 2020 2:28 PM  

I watch columbo when i visit my mom. Ill ask her about perry

Blogger Ska_Boss September 11, 2020 2:28 PM  

What do you do when the numbers are not on your side but you refuse to fix the problem at the source? Cook the books. Maybe they should hire Nate Silver to put his magic spin on it to convince normies that everything is fine.

Blogger basementhomebrewer September 11, 2020 2:29 PM  

“I don’t know why they (KC fans) were booing. We were just standing for unity”

Is it (((J.J. Watt))? I was just TRYING to stand for unity!

Blogger Jack Amok September 11, 2020 2:31 PM  

We were just standing for unity

You don't need unity unless you're uniting against something. Otherwise, you can all just happily go about your own business. The fans correctly understand the players - and the league - are uniting against the fans and their civilization.

Blogger Canadian Warlord September 11, 2020 2:34 PM  

Are more people watching the ratings, than watching the games?

The media can't help but use its only metric - the narcissistic self-study in place of the supposed object of viewing. They've made everything about themselves, they've led this charge, it's all about them - and the ratings show it.

Blogger Elijah September 11, 2020 2:35 PM  

i assume the TV money will be paid this year no matter the ratings. when do the TV contracts come up for renewal? that is when the rubber will hit the road.

Blogger Daniel September 11, 2020 2:47 PM  

Unity...against whom?

Blogger Argus Bacchus September 11, 2020 2:48 PM  

@8

Whitey Watt is either astoundingly ignorant or he's lying.

I'm betting on the latter.


Meanwhile, being a white sports media personality at a place other than Outkick currently requires either the aforementioned ignorance or baldfaced intellectual dishonesty. I heard Nick Wright say on his radio show last week that he "had no idea why" there were more black players in the NFL than whites.

In his case, one must remember that Nick is a millennial who is married to and has a kid with a black woman, so he has, shall we say, identity complications and competing interests, not to mention current and future Jewish bosses somewhere to placate.

Blogger Barbarossa September 11, 2020 2:53 PM  

Actually, those numbers are a triple disaster. First, it was a very desirable matchup between two credible teams. No way to pass this off as one of those "Who in his right mind would watch a Lions v. Dolphins game?" Second, it featured popular players on both teams in Watt and Mahomes, potentially the face of the league (for the few years it has left). Finally, it was the very first game of the season after months of either very little sports product or utter garbage sports (depending on one's tastes and outlook).

Even for a Thursday night, this game should have garnered the interest of triumphant KC fans, hopeful Houston backers and general football fans wanting to see a head-to-head between two star QBs, though personally I think Watson is way overrated. The disaster for the NFL is just beginning, especially if the lack of a pre-season sees a month full of poorly played games and the usual inscrutable and interminable refereeing.

Blogger Jordan September 11, 2020 3:01 PM  

I thought for certain with the "improved" Nielsen ratings that Sports Media would take a victory lap by using these ridiculous statistics (seriously, who at a bar watches commercials, which I assume is the whole point of including those numbers so television stations can show higher viewer ratings to advertisers?), even if it was only a minor bump that would not have been comparable to last year. I suppose that is why they pivoted to their weak responses to the "booing" which Vox already highlighted in his previous post.

Blogger SB71 September 11, 2020 3:07 PM  

There was a game on last night? Hmmm!
Well good news is their ratings are higher than the NBA and NHL and baseball right?

Blogger Ostar September 11, 2020 3:08 PM  

Waiting outside a Pizza parlor, one of a group of men tried to make conversation by asking "Who's watching the game tonight?" I said "I don't watch sports since they started embracing BLM." He said, "BLM? Oh...." and there was quiet from then on.

Blogger Peta September 11, 2020 3:16 PM  

Across the country many bars are closed, which would presumably lower ratings for sports. But the patrons that would have been there watching the games are now at home, which should have increased the ratings even more than the loss from the bars. So actual decline in viewership could be much worse than the numbers suggest.

Blogger Mr.MantraMan September 11, 2020 3:18 PM  

I'm just surprised that the media has not just made up some numbers and then breathlessly announced on their media outlets that everyone in America watched and loved the New Better NFL except for that meany Donald Trump.

Definition of cuckiness IMO is calling a one way relationship moral and just.

Blogger Silent Draco September 11, 2020 3:24 PM  

If there's a complaint about booing in K.C., then the Philadelphia home opener way get switched out in their own market because of "broadcast technical difficulties".

Blogger Evac311 September 11, 2020 3:50 PM  

I would say that 12% decline is not entirely indicative of the severity of the NFL's problem going forward. Under any normal circumstances we might fully expect a season like this to be a record breaking ratings year. The USA saw a drought of sports over the summer and some leagues canceling entirely, not to mention masses of people newly unemployed sitting at home collecting their stimulus checks. There should be pent up demand for sports entertainment and the return to the feeling of normalcy that the NFL tends to offer.

Many of those fans heading for the exits are sick of the virtue signaling propaganda on and off the field, and even in the TV commercials. They're tuning out for reasons of principal. These are people with stability and resources. They're the ones buying the Silverados and F150s, going out to the sports bars, buying the overpriced tickets and TV packages. These are not the people the NFL can afford to piss off. Yet here we are.

I can only imagine what's to come of some of these athletes who've leveraged themselves to the hilt on west coast properties that are soon to be on a fire sale. What happens when the $100 million contracts are cut down to $10 million? I agree with Vox, I didn't want the NFL to kill itself, but the NFL wants to kill itself. Ok, I guess. This is hilarious, dark comedy. To those who love to see the mighty fall, your time has finally come.

Blogger John Bradley September 11, 2020 4:36 PM  

Is it (((J.J. Watt))? I was just TRYING to stand for unity!

"What's next?!? DIVERSITY?"

Blogger Dwayne Thundergrit September 11, 2020 4:46 PM  

They'll try nude cheerleaders and free beer before they get around to doing anything about what actually ticks off the fans.

Blogger mrpinks September 11, 2020 4:49 PM  

The next game will be survival, with the collapse of the currency and the collapse of the society.

Blogger Damelon Brinn September 11, 2020 4:52 PM  

I think NFL/NBA is elite side business, it's just a platform and a hobby for them, they don't care about viewership

They care, but not as much as they care about other things. "Follow the money" breaks down when you're dealing with SJWs. Either they think the viewers and money will come from somewhere else, so the visible bottom line isn't the one that counts, or there's something else they value more highly. In this case, I think it's both: their obsessions are outranking their profit motive, but they've also convinced themselves that they're going to profit in the near term from pushing through this, because they'll be rewarded by the woke and the political class.

Kind of like Lucasfilm thinking a new woke/female audience would replace the old one and keep Star Wars just as profitable. I think they really believed that, at least enough to double-down on it three times.

Blogger DroppingBear September 11, 2020 5:22 PM  

TV Viewership stats will be far more entertaining than pro sports for the foreseeable future. What do you call a roller-coaster that is in a perpetual downward spiral?

Blogger Crunchy Cachalot September 11, 2020 5:23 PM  

Remember, this is a league with economics built on the assumption of revenues increasing by $2.3 billion every year.

The MASSIVE GROWTH FOREVAH! fiction had to fall apart at some point, so it's nice it's going to implode so spectacularly.


There should be pent up demand for sports entertainment and the return to the feeling of normalcy that the NFL tends to offer.

There ought to be pent-up demand, but the other side of the corona-chan clusterfrak is many people have learned just how much they can live without. Additionally, the economic impact of this on many a working person means there's a lot they must learn to live without, and outlays on massively overpriced "entertainment", in all its forms, is one of them.

Blogger Crunchy Cachalot September 11, 2020 5:45 PM  

While the number will adjust some upward later

Gotta love them ex post facto "revisions". Is Nielsen a division of the Bureau of Labor Statistics?

Blogger FallofthaEmpire September 11, 2020 6:11 PM  

I honestly expect that number to drop even further moving forward in the season, and I'm really looking forward to the Super Bowl taking the biggest hit that it's ever taken.

Blogger Doktor Jeep September 11, 2020 6:34 PM  

In the long term they expect to get all those immigrants into watching football.

Blogger braq September 11, 2020 6:46 PM  

The year-on-year collapse in public sentiment (according to Gallup) for sports is astonishing - far higher among non-whites (-35) than even among whites (-26). I guess Mexicans and Asians hate the BLACK virtue-signaling nonsense more than whites do; they may have more real-world exposure to the realities of BLACK criminality than do sheltered white sportsfans.

I'd love to see these figures charted going back to the year prior to whenever the Kopperdick nonsense got started; maybe I'll dig them up.

Blogger VFM Bear September 11, 2020 6:53 PM  

'west coast properties that are soon to be on a fire sale. '

I see what you did there.

Blogger scimitar September 11, 2020 6:59 PM  

Will soccer replace NFL/MLB/NBA?? Wouldn't that be ironic ??? Our new Americans may not dig our heritage America sports...

Blogger rikjames.313 September 11, 2020 7:41 PM  

Dwayne Thundergrit wrote:They'll try nude cheerleaders and free beer before they get around to doing anything about what actually ticks off the fans.

I think you may be right. I only did one or two games in each pro sport a year for business. Club, suite, or behind the dugout. The teams would cater to things like new snacks or delivering drinks or clear plastic bar tops to watch the games easier--but they never addressed the game pacing or long pauses. Quick buffs rather than fixing actual issues.

They spit on my flag. I will not go back to the games again.

Blogger Dwayne Thundergrit September 11, 2020 7:52 PM  

@FallofthaEmpire by the time the Super Bowl rolls around they'll be so spitting & sputtering ticked off at the ignorant masses that they'll saute Madonna in Adrenochrome over night and have her dance with little kids doing 'Cuties' twerks just to rub the faces of anyone still watching in how little the 'in crowd' care

Blogger The Masked Menace September 11, 2020 8:04 PM  

2020

First there is a fake pandemic. And then fake systemic racism.

The problem is we know it's fake.

Blogger Timmy3 September 11, 2020 8:29 PM  

The NFL doesn’t make money directly from the fans. Money is made from sponsors, television rights, merchandise, and licensing. They can still be the biggest game in town.

Blogger Ransom Smith September 11, 2020 9:36 PM  

The NFL doesn’t make money directly from the fans. Money is made from sponsors, television rights, merchandise, and licensing.
And where do you think those people get their money from genius?
Heck, being this retarded is really an achievement.

Blogger Colonel Blimp September 11, 2020 9:48 PM  

Any decline in a sports starved semi quarantined country should be looked at a massive red flag. Losing a 6th to an 8th on opening day is a great first step to calamity. While who knows what will happen in a country so lost may it continue.

Blogger Snidely Whiplash September 11, 2020 9:52 PM  

Timmy3 wrote:The NFL doesn’t make money directly from the fans. Money is made from sponsors, television rights, merchandise, and licensing. They can still be the biggest game in town.
Well, the room temp IQ crowd has shown up.

Blogger braq September 11, 2020 9:59 PM  

#32
>They'll try nude cheerleaders and free beer before they get around to doing anything about what actually ticks off the fans.

Nude gay male cheerleaders will be first! Presumably they'll have them fornicating onstage with 12 year olds for the Superbowl halftime show - in California of course, since (((they))) recently legalized homo child-rape there.

Blogger Emmanuel September 11, 2020 10:12 PM  

NFL is like a fuel tanker : very heavy, with a lot of momentum. A tanker stops powering engines at least 12 kms before entering a port. This momentum has spinned in one direction : down.

As someone smartly noticed in comment 10, if NFL audience goes down then NFL won't be a default topic to talk about with colleagues for long. ESPN has preserved the NFL value due to cable inertia, but do you know one person excited to start buying ESPN now ?

Unlike the NBA, NFL has no audience out of America. I am sad for ex-fans who got kicked out a valid hobby, same as I have empathy for people who had to relaocate as their neighborood became more vibrant. The good thing is that Amricans will switch to other sports, hopefully soccer.

Blogger The Pitchfork Rebel September 11, 2020 10:23 PM  















@8 @17 @31 Watt


"Watt heads into his age-31 season having played just 32 of a possible 64 games over the past 4 years." Notice the possibility of a knee injury.

Maybe he's a true believer and maybe he's buying "patella insurance". Once I read the accounts a decade ago about how much racial animus Peyton Hillis was subjected to in his 1000 yard season, that's what opened my eyes about how whites are regarded in the NFL, and it initiated my long slow disaffection with the NFL.


https://sportsinjurypredictor.com/player/jj-watt/4914

@45

Have you ever thought about the irony of how 2020 is the common idiom for perfect visual acuity and this is the year of willful blindness?

Blogger Timmy3 September 11, 2020 10:59 PM  

It’s easy for you to have a question to presume the answer. I wrote “ They can still be the biggest game in town”.
They still have a substantial audience. That’s bigger than zero. The audience that still watches the NFL contribute to the teams from corporations that pay for those rights to sell products, merchandise, and commercials. Nice for you to be so ignorant.

Blogger Colonel Blimp September 11, 2020 11:43 PM  

Ive been watching soccer all my life, but it really got good in 2013 when nbcsports did rhe premier league. Despite bits of recent blabbering the gameday crew is the best on tv and Rebecca Lowe is a sweetheart who actually knows soccer (her husband is a football manager).

I loved the Nfl for 40 years but its done for me. I barely watched the kast 3 but when someone in life quite clearly says they don't care about you and might even mean you harm, I don't stay around and lapdog like a chump.

Beside Liverpool haven't been this good since i was a kid.

Blogger Snidely Whiplash September 12, 2020 12:19 AM  

Timmy3 wrote:They still have a substantial audience.Does this sequence mean anything to you?
20%
50%
80%
bankruptcy

Blogger liberranter September 12, 2020 12:23 AM  

Wait until the stadia become so empty that the teams have to add canned "cheering" (the sports equivalent of laugh tracks) to televised games.

Blogger liberranter September 12, 2020 12:27 AM  

Or pad the stats with the inhabitants of cemetaries. It's the Chicago way.

Given the prevailing insanity and impending desperation, don't be surprised if they start digging up cemeteries and putting corpses in the stands. Give'em time.

Blogger Mary E. September 12, 2020 12:27 AM  

I’m guessing they’ll bring on the 11 year old dance troupe from Cuties for next year’s Super Bowl half time show. That’ll teach the fans for getting all uppity.

Blogger liberranter September 12, 2020 12:58 AM  

They'll try nude cheerleaders and free beer before they get around to doing anything about what actually ticks off the fans.

Nude gay male cheerleaders, maybe, but definitely not female. That's sexiss, something men want. Wokeball doesn't cater to heterosexual males. Beer is a man's alcoholic beverage, which means that they won't sell any more at all, let alone give it away free.

Blogger Unknown September 12, 2020 1:04 AM  

Is it the Packer QB who's gay?

Blogger Timmy3 September 12, 2020 1:06 AM  

No.

Blogger Asun September 12, 2020 1:10 AM  

VD must be happy that Devil Mouse is taking multiple blows right now.
Theme parks are closed.
Mulan is widely boycotted.
No box office income worldwide for the foreseeable future.
ESPN is having trouble with both NBA and NFL.
Could we see the end of the Mouse Kingdom?

Blogger diamond dog September 12, 2020 2:03 AM  

Like VoxDay but young Boomer here.and as such, apparently VD wants to kill me immmediately. Too bad. We are not all alike. Also, nothing will change. As soon as VD turns 60, there are multiple parties wishing him immediately dead.

Blogger SemiSpook37 September 12, 2020 2:40 AM  

What got me was the Twitter mob getting all up in arms about Al Michaels not being “woke” at all during his calling of the game. Of course, Cris Collinsworthless, ever the shill, wouldn’t shut up.

Part of the problem that most people are slowly starting to notice is the fact that there’s no flow to the games, especially with broadcasts. That’s why people are picking up on soccer more (45 continuous minutes of action for two halves plus 5-10 additional minutes in stoppage time per game). Hell, even rugby union and rugby league game clocks run more than an NFL clock. Maybe these other leagues are onto something.

Blogger Gregory the Tall September 12, 2020 3:14 AM  

always do the math

Blogger Snidely Whiplash September 12, 2020 3:42 AM  

Timmy3 wrote:No.
That is the sequence of accelerating collapse exhibited by companies and industries as they go "woke".
1st year you lose a few percent, next year a few more. You double down, and suddenly you're down 10 percent from a few years before. So you triple down and lose 20% of your market. This is where the NFL is.
"That's okay" you say. "Still lots of people want to buy what we're selling. We can make up the difference with ancillary income streams and developing new markets."
What is "developing new markets"? It means trying to sell to people who aren't interested in what you are selling. And the only way to do that is to drag your woke virtue signalling into the content itself." Take an example from comics. It's not enough to have a Black female character in a superhero comic, you have to make Iron Man into a Black female superhero. Even more, you have to reduce that icon of White masculinity Tony Stark to a fragile and stupid loser. Until you've destroyed him, you're not done. Surely NOW it will appeal to women, homosexuals and Blacks, right?
Except women, homosexuals and Blacks don't buy comic books. They're not going to start because you destroyed a character they couldn't care less about, nor because you made a suit out of his skin and put it on a Black girl.
Same with football. They've been dicking about for 4 years now, gradually alienating their core audience. People put up with it because they could skip those parts and enjoy the football. But you're no longer allowed to do that. They're going to keep inserting it into the games so you can't avoid it. Painting it on the field and stamping it on the uniforms. Removing White sportscasters from the broadcasts. Just keep doubling down. Eventually you annoy your core audience so much that they stop tuning in.
Somewhere between 10% and 20% audience loss, it's possible to reverse the damage. Stem the bleeding. Fire the commissioner, fine the players that disrespect the flag, make it clear that the NFL is not going to allow politics to invade the game.
That was last year. At this point, a collapsing market is baked into the cake. As are contracts and salaries predicated on an annual increase of $2BB.
The next step is to try to develop new markets. They've already gone out of their way to turn football into a soap opera, where you can cry about how mean everyone is to that really sweet Black fellow that no one will hire. They thought this would appeal to Blacks and women.
The huge majority of women that watch football watch it because men watch football. When the men stop watching, they'll move on to whatever men replace it with. Just like straight women don't watch WNBA. That' how women are.
The huge majority of Blacks that watch football watch it for the game. They know Kaepernick is a whiny nonentity and not a good player. Signing him won't gain any audience, nor will all the stupid BLM crap they're doing now.
People who don't watch football aren't going to start watching it for on-field demonstrations of political fealty.
Look for audience drop of 20% this year, 50% next year, and 80% the year after that, unless bankruptcy intervenes.

Blogger VD September 12, 2020 5:07 AM  

Like VoxDay but young Boomer here.and as such, apparently VD wants to kill me immmediately. Too bad. We are not all alike. Also, nothing will change. As soon as VD turns 60, there are multiple parties wishing him immediately dead.

Boomer gammas. What a combination. Your life must be complete Hell.

Blogger Damelon Brinn September 12, 2020 7:21 AM  

The huge majority of women that watch football watch it because men watch football.

Yep. The NFL loves to point to its 40% female audience. But women got into football for everything but the football. They could buy branded merchandise. They could participate in football pools at work, where winning is basically random so it's just a social thing. They could have football parties and bring friends over, rather than watching their husband watch football all day.

They became fans because everyone else was and it was the hip, social thing to do. As soon as it's not that, they're out. There goes nearly half the customer base.

Blogger Timmy3 September 12, 2020 7:28 AM  

NFL teams are owned by millionaires and billionaires. They have a lot of leeway to do whatever they want. Even if the fantastic scenario is true, it doesn’t apply to the teams. Just fire a few or reduce payroll. Losing teams are still in the league for years. Kaepernick found a second career selling his merchandise at Nike. This can continue for a very long time. The WNBA should be bankrupt but it’s not precisely because it’s subsidized.

Blogger Damelon Brinn September 12, 2020 8:48 AM  

NFL teams are owned by millionaires and billionaires. They have a lot of leeway to do whatever they want.

If you're going to peddle black pills around here, be more creative. We're all aware that the owners are very rich and have rich and powerful sponsors. If you're not smart enough to understand that that has limits, that's not our problem. All the tyrants who ever went to the guillotine or the wall were very rich and powerful, until they weren't.

Blogger Ransom Smith September 12, 2020 9:26 AM  

They still have a substantial audience. That’s bigger than zero. The audience that still watches the NFL contribute to the teams from corporations that pay for those rights to sell products, merchandise, and commercials. Nice for you to be so ignorant.
Remember when Gillette tried that advertising campaign that backfired and their parent company went on to half heatedly admit it had a YUGE impact on sales?
You don't get how this works.
As viewership declines, so does merchandise. Advertisers will bolt when they don't have 20m eyes watching their commercials.
The end is coming for most if not all professional sports leagues.

Blogger Crunchy Cachalot September 12, 2020 9:39 AM  

We're all aware that the owners are very rich

Are they though? How many of them are leveraged out the ass or "rich" in very illiquid "assets"?

Blogger Colonel Blimp September 12, 2020 10:56 AM  

Yep.

Blogger cecilhenry September 12, 2020 10:56 AM  

Hopefully people will remember to 'Turn it OFF'


https://archive.org/details/turn-it-off

Blogger Timmy3 September 12, 2020 10:59 AM  

I’m not prepared to say when that will happen. That’s all on you. Arguing that it will happen is also a leap.

Blogger Colonel Blimp September 12, 2020 11:09 AM  

This isn't completely accurate. There is advertising on reruns and lower viewed tv after all, no? The real problem is keeping the revenue from ads growing or just staying constant. They cannot acheive this for very long if we cut out 20 percent of the audience.

They have long banked on the frugalist notion that let normals whine and scream, in a year they'll watch it anyway for how they run tv, movies, and music. The dummies don't realize that unlike the general idea of tv, once a person doesn't watch a sport for a set amount of time that sport becomes essentially meaningless. Stopped watching NBA in 2004? Well you probably don't even know what's going on in that league for years now. And don't care a bit.

At the end of the day as one ages, watching young men play a ballgame is only compelling with continuity and as a communal exercise. Take away the community and drive people away for long enough and people lose sight of its perceived value. They see better uses of their free time.

Blogger Newscaper312 September 12, 2020 12:00 PM  

Related NFL and NCAA rot... Airline pimps young pretty white blonde stewardesses for their charter flights full of 'urban' athletes.
Older stewardesses complaining
https://www.bloombergquint.com/business/united-sued-for-packing-nfl-charters-with-young-blond-crews

Blogger rikjames.313 September 12, 2020 12:26 PM  

https://www.msn.com/en-us/money/companies/united-sued-for-packing-nfl-charters-with-young-blond-crews/ar-BB18X2Wi

Blogger Snidely Whiplash September 12, 2020 1:05 PM  

Timmy3 wrote:Even if the fantastic scenario is true, it doesn’t apply to the teams.
The scenario is not "fantastic. We've watched it play out with not just companies but entire industries. It is a well-established sequence. And it applies to the teams just like it applies to comics, games and science fiction.

Just fire a few or reduce payroll. Losing teams are still in the league for years.
Problem is, with modern contracts, the owners are still on the hook for 10 and 20 years even if they fire the player. All those stadiums still have to be paid for, and bond holders don't care about your financial troubles. Men don't become billionaires by throwing hundreds of millions of dollars down a hole with no return. How many billions do you think they're willing to waste providing a product nobody wants?
Marvel and DC have tens of millions of dollars coming in from their movie franchises. Does that mean they're going to continue to sell comics? DC is in the midst of shutting down almost everything but Batman, and word is Marvel will be going out of comic production altogether.

Kaepernick found a second career selling his merchandise at Nike.
Licensing his face to Nike to sell shoes. But his face doesn't sell shoes, and there's not another sponsorship slot available for anyone else.

Football has money because football has viewership. You evidently think that either the NFL can go on being a multi-billion dollar enterprise without an audience, or this will all blow over by next year and everyone will forget. They're not going to allow us to forget. Everyone in the league that had the guts and inclination to speak out has either been purged or cowed into silence. There's no check on the SJWs that have taken control of the NFL, and their only response will be to intensify the convergence.

Blogger Saint September 12, 2020 1:12 PM  

If you like Eisenhorn, and you're interested in the Napoleonic wars, you might enjoy the Horatio Hornblower series. I recommend starting with the first three books by publication order, then reading the books written about Hornblower chronologically.

If you like Hornblower, you might also enjoy the Sharpe's Rifles series. I recommend reading Sharpe in chronological order instead of publication order.

Blogger Snidely Whiplash September 12, 2020 1:14 PM  

Colonel Blimp wrote:Stopped watching NBA in 2004? Well you probably don't even know what's going on in that league for years now. And don't care a bit.
We were a big baseball family. My grandfather played semi-pro ball and his brother was a catcher for Cincinnati before WWI. My cousin George pitched in the National League for 18 years. My in-laws worked for the Mariners.
I stopped attending games after the '94 players strike. We would attend a game when my in-laws gave us comp tickets, but I stopped buying them. I haven't been to a game in 8 years. I don't have a TV, and I've found I'm not interested when I come across a game on the radio. I couldn't even tell you anyone on the Mariners starting lineup this year.

I just don't care any more.

Blogger Colonel Blimp September 12, 2020 1:32 PM  

Yep. But take that old energy into something more productive. Don't just let giving up take over other aspects of your life. We will be needed soon.

Blogger Gettimothy September 12, 2020 3:01 PM  

It would be terrible for team morale if diversity and cultural enrichment lawsuits forced teams to accept black and jewish flight attendants on charter flights instead if pretty blonde white women.


https://www.bloombergquint.com/business/united-sued-for-packing-nfl-charters-with-young-blond-crews

Just terrible!

Blogger My Comment September 12, 2020 8:30 PM  

I have a hard time seeing a drop of 12% being of any significance to the owners, players or the media. The shift in wealth to the billionaire class from the Covid as the new plague hoax more than makes up for any drop in revenue.

Besides, unlike conservatives, the left is more than willing to put sjw displays above maximizing short term profits.

Major corporations will continue to flood teams and the league with money as long as they increase their displays of hatred of white fans. Even if players have to take a pay cut, by openly hating whites they will make up that loss in endorsements.

Blogger Colonel Blimp September 12, 2020 10:20 PM  

Interesting business strategy ... alienate forever the bulk of white people, which only comprises the majority of the productive and hence buying consumers. Oh but the monied class will love to just take a pay cut...lol

It's like economics is made new by simply saying sh7t out of thin air like everything else woke geniuses imagine.

Blogger Snidely Whiplash September 12, 2020 10:29 PM  

@My Comment
No blackpilling here.
Go troll somewhere else, you useless pool of old semen.

Blogger Harvey Weinstein's Casting Couch September 12, 2020 11:51 PM  

Went to my local sports bar, where the mask rule is not really enforced. I was feeling great...then I noticed the 52 televisions that were on in the bar, each having a different "kill the white man" game on. I suddenly realized that I no longer want to do down to the sports bar.

#RIP Applebees

Blogger Snidely Whiplash September 13, 2020 2:10 AM  

@My Comment
Don't bother. It's not getting out of moderation.

Blogger Gypsy September 13, 2020 5:01 AM  

I was a Denver Bronco fan from 13 -43 y/o because my beloved and departed father shared this with me. We always made fried bologna or fried polish sausage sandwiches at halftime together and the memories of the Broncos in the Superbowl were incredible, especially when they won. It was a deep part of the fabric of my life and a part of my dearest memories of my father. I stopped watching all games when Kaepernick took the knee. I know my father would approve.

Blogger MrNiceguy September 13, 2020 8:42 AM  

I'm honestly surprised nobody signed Kapernic. I figured some team that was accustomed to empty stands and a losing record would try to score some woke points by throwing him a bone.

Just think of all the great press they'd get. Every time he got sacked, they'd write stories questioning if it was a "hate sack".

Blogger phil g September 13, 2020 9:30 AM  

I didn't watch a single minute. Many probably tuned in out of habit or curiosity. Many of those will find the product offensive and won't return. I think ratings will continue to drop as season wears on. I would think many, like me, won't come back once the spell is broken.

Blogger Colonel Blimp September 13, 2020 1:05 PM  

Woke press won't fill already empty seats. Unless you are an NFL exec you should assume the majority of your fans are put off by this, not drawn to it....

Blogger Valar Addemmis September 14, 2020 1:32 PM  

MrNiceguy wrote:I'm honestly surprised nobody signed Kapernic. I figured some team that was accustomed to empty stands and a losing record would try to score some woke points by throwing him a bone.

Several teams probably tried (I think I recall two trying seriously). Problem was they were hiring a second or third string quarterback, and he wanted first string pay/perks/importance. He even publicly torpedoed one offer by insulting the legacy (black) player pushing the team to hire him (sorry, I don't remember names - never been a football person, but recall the cluster as it was unfolding).

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