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Monday, February 15, 2021

TV networks going down

They're paying nearly 2x for content that is rapidly losing viewership. That math can't hold up for long:

THE NEW NFL TV DEALS. 

You may have noticed that the glam Super Bowl matchup of Brady vs. Mahomes didn’t deliver the TV rating the NFL would have liked. The ratings were down 9 percent from last year. That may be because ratings are the average number of people watching throughout the game, and surely people switched off the 31-9 contest when it was a snoozer midway through the second half. But the NFL isn’t too concerned. Ratings for the NBA Finals were down more than 50 percent in 2020 from 2019, even with LeBron James playing; prime-time programming across all networks is down more than 18 percent from last season. And the NFL’s streaming numbers—5.7 million Americans streamed the game eight days ago—were up more than 60 percent from last year.

Why am I telling you all this? Because the NFL is close—“within a month,” one source told me at the Super Bowl—to inking new 10-year contracts with its network partners that could result in an aggregate increase of 70 to 100 percent in rights fees from the last contract.

This is the problem with smoking your own supply. Not a single mainstream source has even begun to accept that it is their convergence that is costing the sports leagues their audiences. The Super Bowl ratings weren't down because it was a bad game; in fact, it was a very intriguing game with an all-time matchup of great quarterbacks. The ratings were down because so many NFL fans aren't watching pro football anymore.

And next year, the ratings will be even worse. Which is all to the good.

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74 Comments:

Blogger God Emperor Memes February 15, 2021 5:29 AM  

The way Vox has been going, I almost expect to read the announcement of the Supreme Dark League.

Blogger Dex February 15, 2021 5:45 AM  

I love in Canada and purchase DAZN to watch European football and have NFL on it but never watch. I can't wait for the days of cable television behind us completely. Once the boomers die off, we can wave goodbye.

Blogger Farwood Bear 2.0 February 15, 2021 5:49 AM  

Burn baby burn.

Blogger T.L. Ciottoli February 15, 2021 5:50 AM  

Wait, so you're saying my Drag Queen XFL idea won't find an audience?

Blogger Brett baker February 15, 2021 6:02 AM  

The NBA TV negotiations will be interesting.

Blogger wahr01 February 15, 2021 6:03 AM  

So napkin math shows 2 million more people streamed vs about 9.5 million lost.

This is hilarious.
Do keep venerating criminals and rioters while cutting the national anthem guys!

Blogger T.L. Ciottoli February 15, 2021 6:16 AM  

Veneration of criminals is WhoWeAre.

Blogger God Emperor Memes February 15, 2021 6:24 AM  

We already have that in Australia. It's called AFL.

Anonymous Anonymous February 15, 2021 6:24 AM  

It doesn't matter if ratings fall 90%, the corporate pigs will continue to give them more money and then pass the increased costs off to the consumers.

That is what we get with corporatism. If is glorified government monopoly money, but instead of using a printing press, they use us.

Blogger basementhomebrewer February 15, 2021 6:34 AM  

I am curious if they are going to stick to blaming random things like officiating and bad matchups or if they are going to move onto "watch our trannyball, BIGOT!" ah la the Ghostbusters remake.

Blogger oldvet1950 February 15, 2021 6:45 AM  

I'll admit I watched, but only because I live in Tampa. I also watched with an OTA antenna so I do not know how my viewership was recorded statistically. Such a shame the libturds are able to ruin everything they touch.

Blogger Shimshon February 15, 2021 6:53 AM  

Gives new meaning to losing money on every sale, but making it up on volume.

Blogger rumpole5 February 15, 2021 6:58 AM  

I guess that the dark powers believe that burning down the entire American sports establishment is worth it to eliminate one more point of male bonding.

Blogger rumpole5 February 15, 2021 7:12 AM  

I guess that we haven't reached the "Rollerball"* phase of national sports, as much as our globalist elites would like that to be the case.

×https://m.youtube.com/watch?v=aVUxK1mNups

Blogger Nostromo February 15, 2021 7:18 AM  

But guys!! Guys!! I got an idea that will save the NFL!! We just need to be more inclusive!! We have to get women on each team!! That will automatically double our audience!!

(Use of double exclamation marks is intentional be cause I am really, really, excited by this idea)

Blogger Lazarus February 15, 2021 7:19 AM  

They rendered obeisance to the Prometheans and their gods with the half-time show. They will probably get a good deal anyway.

Blogger VD February 15, 2021 7:24 AM  

But guys!! Guys!! I got an idea that will save the NFL!! We just need to be more inclusive!! We have to get women on each team!! That will automatically double our audience!!

That idea is so brave and stunning! We MUST get this in front of Roger Goodell as SOON as possible!

Blogger John Bradley February 15, 2021 7:38 AM  

...and bringing women into the NFL will lock-in the lucrative misogynist demographic, who want to watch women get crushed by 350lb linemen. It’s a can’t miss!

Blogger Silent Draco February 15, 2021 7:41 AM  

Oh, lordy. Headline: "GOAT 'N Gurlz Smash Superbowl!
Giselle Grins Greatly!"

Tom Brady and a team of women who can at least run the playbook defeat opponent by 2 TD. They couldn't be worse than the Lions, right?

Meanwhile, Sun Tzu looks on and laughs wholeheartedly.

Blogger M. ANTHONY February 15, 2021 7:48 AM  

The Premier League is experiencing something similar, although not as rapidly. But with teams having to take a knee against racism before every game now and captains forced to wear rainbow armbands for gay pride, it's only going to get worse. The Glazer family, owners of Tampa Bay Buccaneers also own Manchester United, John Henry, owner of the Red Sox also owns Liverpool FC, Stan Kroenke, owner of the Rams and a bunch of other franchises also owns Arsenal. These boomer billionaires not only allow but encourage this bullshit across American sports leagues and organisations. They will continue to push this stuff everywhere they have influence, including politics. The Chiefs owners, the Hunt family, have donated millions of dollars to the campaigns of people like John McCain, Marco Rubio, Ted Cruz and other establishment RINOs. The Glazer family have donated millions to the campaigns of Hillary Clinton, Joe Biden, Donald Trump, Mitch McConnell, and the Florida Dems. These people care nothing for fan opinions or approval, they don't even care about their bottom line anymore as sports teams are notorious money pits and represent only status symbols for the astronomically wealthy at this point. The NFL, NHL, NBA, MLB, MLS, Premier League etc are playthings of the rich.

Blogger Troy Lee Messer February 15, 2021 7:55 AM  

This is an opportunity for There are better sports to admire.
Like strong men contest. Just an individual and some exercises like lifting heavy balls. Nothing fancy,. And whenever I watched, they never danced or behaved like low IQ NFL (but I repeat myself) peacocks. I should get honorary entry from having to carry around my big balls.

Ski jumping. That takes balls. I fucking hate that I have to wait 4 years to watch ski jumping. I bet they could put cameras on those guys now. Dat be coo.

How I miss admirable athletes like Mohhamed Ali, Lynn Swan, Mean Joe Green (Thanks, Mean Joe), mike singltary.

Blogger theartistformerlyknownasgeorge February 15, 2021 8:14 AM  

I watched the Super Bowl because i was bored and invited to a party. I live in Tampa and lived in NH and VT for a decade, so Bucs with Brady would be of interest if it wasn't fro the NFL hating everything good.

NBA is even worse.

I literally watched more sumo on NHK than NBA and NFL combined this year.

Blogger Unknown February 15, 2021 8:17 AM  

We watched the super bowl, a friend went to school in KC and was interested. It was the only pro football game I saw this year.

I was impressed by Brady and the Gronk's ability, more so after both had retired and came back.

But I saw both the Negro National Anthem and the halftime show. I suspect that is the last pro football game I will see for a long time.

Prior to covid and all that we had purchased football/basketball suites or banks of seats behind the dugout for baseball, for marketing parties.

I had been sitting in a Detroit BB suite at the band new arena and it was nice, and they sent a former player around to impress us with his knowledge and charisma--not joking, he was great--and I realized just how much pro games suck. The action would last two or three minutes, with a lot of players hotdogging rather than acting as a team, then there would be two or three minutes of ad time out and some dancers would come out in Star Wars costumes and do a weird and not very exciting dance number.

So I was already not loving it, and then the kneeling and spitting on my flag started. Now they even play the Negro National Anthem.

Blogger Damelon Brinn February 15, 2021 8:27 AM  

"Ratings for the NBA Finals were down more than 50 percent in 2020 from 2019, even with LeBron James playing"

That should be "especially with LeBron James playing." He has made himself the nagging face of woke sports and China kow-towing. Blacks may still love him, but whites are getting sick of it.

Blogger Damelon Brinn February 15, 2021 8:29 AM  

The Super Bowl ratings weren't down because it was a bad game

I heard a couple sports radio guys before the game predicting that ratings would be huge, for all the obvious reasons. When they reported the low ratings a week later, they moved on as quickly as possible without discussing why.

Blogger MrVegas February 15, 2021 8:46 AM  

NFL has the FNC problem. The average age of their viewers gets older each year.

Kids couldnt care less about football

Even fewer as team sports are banned

Blogger SciVo February 15, 2021 8:51 AM  

@Shimshon:
Gives new meaning to losing money on every sale, but making it up on volume.

Heh. "New meaning" indeed.

Blogger Troy Lee Messer February 15, 2021 8:53 AM  

...I guess that the dark powers believe that burning down the entire American sports establishment is worth it to eliminate one more point of male bonding....

Not only are they taking away our proxy warriors (the NFL), they are taking away our warriors:. See, i.e., the feminization of the Marine Corp.

I think the bubble that the Deep State lives in makes it hard to get into their heads. They just don't make calculations like the rest of us since they are immune to pejorative effects from having to face earthly responsibility. We simply don't think like the Devil does.

P.S. All elected Republicans will be issued ankle pads and an easy-to-use, 1 oz. Bottle of flavored KY Jelly™ to ameliorate and ease bending over grabbing their ankles when assuming the obligatory position.

Hey Crowder, all Republicans are fags. Change my mind.

Blogger SciVo February 15, 2021 8:57 AM  

@rumpole5:
I guess that the dark powers believe that burning down the entire American sports establishment is worth it to eliminate one more point of male bonding.

They're like chess players that don't think more than one move ahead. What will those isolated men do with that extra time?

Blogger Rex Little February 15, 2021 9:01 AM  

@18 bringing women into the NFL will lock-in the lucrative misogynist demographic, who want to watch women get crushed by 350lb linemen.

Nah, they'll bring in 500 lb women. To keep them out would be fat-shaming; can't have that.

Blogger Eduardo February 15, 2021 9:13 AM  

Good... Goooooood.

Let the low ratings flow through you

Blogger van helsing February 15, 2021 9:14 AM  

if ya haven't noticed, there wasn't much home field advantage in 2019. home field was a slight disad in 2020. the effect of no fans in the stands. defense suffers. best D the rams at 296 points allowed? it was already suffering as the nfl has copied the nba. streetball, if you wish. fantasy football types love it. lots of close games, don't tune in till the last 2 minutes. or just check the highlight reel or ticker. its a self inflicted wound. and who keeps watching? streetball aficionados and fantasy junkies.

Blogger Charlie February 15, 2021 9:16 AM  

#2 @dex

I love in Canada and purchase DAZN to watch European football and have NFL on it but never watch. I can't wait for the days of cable television behind us completely. Once the boomers die off, we can wave goodbye.

If you are buying television, you are stopping the wave goodbye that you speak of. And what of us boomers that swore off cable and television 24 years ago?

Blogger John Bradley February 15, 2021 9:22 AM  

An offensive line populated entirely by 500lb purple-haired lesbians. "The Wall of Ham", or "The Lavender Curtain".

Hell, bring it on! Who doesn't enjoy a good freakshow.

Blogger SC Rebel February 15, 2021 9:38 AM  

Bread and circuses.

Blogger Chief_Tuscaloosa February 15, 2021 9:39 AM  

Can the Federal Reserve open the discount window to this new deposit institution that will be created called the "NFL Bank"? If not, why not? Doubt the NFL will be allowed to fail, but hey, very happy to see Satan's money wasted faster.

Blogger tuberman February 15, 2021 9:48 AM  

>> I heard a couple sports radio guys before the game predicting that ratings would be huge, for all the obvious reasons. When they reported the low ratings a week later, they moved on as quickly as possible without discussing why.

If they didn't have the Brady vs. Mahomes matchup, the ratings would have been much worse. That combo did deliver, as it was 'only' down 9%. How far would it have fallen without this ideal combo?
-----------------------
First NFL woman: I nominate Serena Williams, and she should be allowed to openly squirt all those steroids and test as often as she likes (without the dykes running women's tennis having to cover for her). Put her drugged out butt on the line literally. Would she make it to the second down? Naw.

Blogger T.L. Ciottoli February 15, 2021 9:50 AM  

Ahh, that’s why they named them “the Swans” then. So ahead of their times out there in Sydney!

Blogger Manster February 15, 2021 9:54 AM  

"The ratings were down because so many NFL fans aren't watching pro football anymore."

Exactly. I quit watching it when their constant propaganda would force me to explain things about trannys and 'black lives' to my (at the time) 6 year old son.

I want to watch football, not have to explain to my 6 year old what racism is, what it REALLY is, what the TV will say it is, and 100 other things to counter their attempt to brainwash my child. It's easier to turn it off.

Blogger vmax71 February 15, 2021 10:00 AM  

I personally favor having all the NFL refs being women.....who will clearly favor calls giving the advantage to layers they think are “cuter”

I want to see the looks on the announcers’/media faces trying to justify the calls

I foresee a Vegas betting category where they include the female referee effect on the betting lines.

Blogger Azimus February 15, 2021 10:07 AM  

"surely people switched off the 31-9 contest when it was a snoozer midway through the second half"

Surely not! Here's something I don't understand when it comes to ratings, maybe someone can shed some light on it.

Most people I kneow watch(ed - prior to the wokeness) the Superbowl "Socially", as in they get together in a group of lets say 4-20 people, hang out, chow down, mock the woke commercials, etc. How does Nielsen account for this? Does that count as 1 viewer? Do they enter in how many people are watching 1 TV somehow?

And in an era where it is actually illegal to get together like this in large swaths of the country, wouldn't the expectation be that those 4-20 people are watching 2-10 TV sets, which would drive viewership sky-high?

Like I said, I don't know how it works, but the fact that viewership is not UP, and considerably up, seems like it could be an existential problem.

Blogger R Devere February 15, 2021 10:11 AM  

"Nah, they'll bring in 500 lb women. To keep them out would be fat-shaming; can't have that."
-----------------------------------------

And based upon my last trip to a major shopping venue, those 500 lb. women will be very easy to find; especially those of the Dusky Persuasion!

Blogger MidnightSun February 15, 2021 10:15 AM  

Like in Hollywood, they just don't care if they lose billions; they do what they do to humiliate denigrate and dehumanize us and our children. Football, basketball, baseball are all sports created by Western Civilization. And all have been dumbed down for die--vesity and infested with idiots. Now they are installing hockey camps in the inner cities to take over the sport. They want it all. One day they will answer.

Onward Christian Soldiers!

Blogger Ahuehuete February 15, 2021 10:45 AM  

I've only one attended a National Felon's League match in person, 30+ years ago. Given what it has become, I don't expect to ever go back. As for watching it on TV ... now I can be insulted from the comfort of my own living room. Gee, I wonder why I don't watch it. And I skipped this years Soup Bowl. I had better things to do, even during a pandemic.

As for the NBA, I haven't watched that in decades. If I watch hoops, it'll be NCAA, not NBA. And I'm losing interest in that as well.

Blogger Ingot9455 February 15, 2021 10:48 AM  

There's an old science fiction story about the last championship football game.

As the years went on, the game became computerized and people would build fantasy football teams of their favorites and run them against one another by computer. Football fans would endlessly debate stats of the oldsters and how they should be weighted against one another. The computerized games were also programmed for extra drama.

The viewership of the real games went down while the computerized games went up until finally it didn't make sense to play new games any more, and this was the last season.

The story details the last Superbowl, played in the snow, a grueling and heroic match with every participant giving their all... and no one's watching.

I can hardly wait.

Blogger tuberman February 15, 2021 11:11 AM  

32. van helsing

Nope, it's the convergence, the knee taking, and the feral thugees destroying the NFL and all sports. The rest is just the donkey pee on the loser horse apples we are served up.

Blogger Captain Atom February 15, 2021 11:37 AM  

I read elsewhere that the Nielson metric was actually changed this year at the behest of the NFL. It now counts public/bar TVs as opposed to just those in homes. So the loss in viewers is actually worse then it looks.

Blogger Macs February 15, 2021 11:49 AM  

I was paying for NBA instead of streaming it up until I watched them cuck to the virus at the Thunder Jazz game opening (which was suspiciously theatrical). I did stream some games with the horrific BLM propaganda, but this season I can't even be bothered to steal their content.

Blogger rcocean February 15, 2021 12:39 PM  

I'd love to know how many white people watch the NBA, I'd bet its extremely low. They got lucky with Shaq, Barkley, Magic, MJ, and Bird. Not their big star is white-hating leftist who loves the ChiComs. good luck with that!

Blogger A.D. February 15, 2021 12:45 PM  

Don't subscribe to a service that also gives you NFL access, or you're nothing but an excuse-making part of the problem.

Blogger A.D. February 15, 2021 12:48 PM  

"but only because..." is an excuse to give yourself permission to be immoral.

Blogger A.D. February 15, 2021 12:50 PM  

"I watched because..." Irrelevant. You're just part of the problem.

Blogger Dice February 15, 2021 12:58 PM  

I didn’t even get to the kneel downs before I had lost interest in the NFL. Haven’t watched a game since the Ravens eon the Super Bowl with Flacco. I listen to them sometimes on the radio, as I’m on the road a lot, but even that’s sporadic interest.

Blogger Chris Lopes February 15, 2021 1:03 PM  

Paying double for a commodity that is worth about half what it was worth a decade ago does defy business logic. So it would seem there is another agenda at work here.

Blogger RonG February 15, 2021 1:06 PM  

Even when people are forced to stay home and watch tv the NFL and NBA still couldn't old their audience. More lockdowns are needed.

Blogger Swamp Fox February 15, 2021 1:07 PM  

Good. It’s time adults stop caring that much about grown men playing games, especially if these platforms are being used to promote nonsense.

Blogger Unknown February 15, 2021 1:12 PM  

What say you all about the Bruce Springsteen ad, the one where the disingenuous moral coward plays the working man aw-shucks bard against a backdrop of Heritage White American rural imagery, urging us to "meet in the middle" on "common ground"?

My response? I favor the reply of the Zaporozhian Cossacks to Sultan Mehmed IV.

http://forthesonsofthewest.home.blog

Blogger papabear February 15, 2021 1:13 PM  

@37 I nominate Queen Latifah since she's such a badass on the NuEqualizer.

Blogger rumpole5 February 15, 2021 1:28 PM  

Ha, ha. "Refrigerator" Perry, Move Over!

Blogger Allen February 15, 2021 1:29 PM  

A world run by corporations?
Inconceivable!

Blogger Canadian Warlord February 15, 2021 1:31 PM  

500 pound lesbian "hog lines"? Ooh that introduces a new element to football strategy. Static defenses. Maginot Line? Bon Bon Line - slightly more mobile.

Blogger KPKinSunnyPhiladelphia February 15, 2021 2:01 PM  

One has to give the networks some props here -- they ARE putting their money where their mouth is. Skin in the game, and all that.

Remember,they are desperate, ABSOLUTELY desperate for content. Maybe some of the execs think, you know, "this woke stuff is absolute bull$hit, but we HAVE to have these games. Otherwise we got nothin' or next to nothin'"

And their NFL exec counterparts on Park Avenue know it too. In some businesses distribution has the power, in other businesses producers have the power. And the producing NFL in this instance has most, if not all, the economic power.

As for the Premier League, don't be surprised that after this season, the very highly annoying knee thing goes away. Oh, they will still have their badges and all that, but the billionaire owners risk having the White working class fans who populate the stadiums stay away, especially in the smaller towns and cities. Like the NFL, they are producers, but they won't be able to hide 1/4 to 1/3rd empty stadiums like the NFL can.

Blogger tuberman February 15, 2021 2:45 PM  

49. rcocean

LeBron James is the NBA's gift that keeps on giving, and he sums up most of what the NBA stands for today: Stupid Thug Kissing all the Wrong Butts, and believing that's freedom.

Blogger Newscaper312 February 15, 2021 3:22 PM  

Literally the only Big Four network TV show I watch regularly is Seal Team on CBS, which is remarkably un-pozzed by 2021 standards.

Oh and "Unknown", please for the love of sanity set a freaking posting name. Use the name of your blog if you can't think of anything, then as a bonus drop the self-pimping full link from every post.

Blogger A.D. February 15, 2021 4:40 PM  

The Sauce---I mean "The Boss", was strategically pushed by Intel, via the usual payola recipients at Rolling Stone, Time magazine, etc., to help destroy the music industry with his boring drivel that drones on under anti-American lyrics.

Blogger Heath D February 15, 2021 4:52 PM  

It would be interesting to know what the most cucked town in the US is. I nominate Prairie Village, Karentopia.

Blogger Lando February 15, 2021 4:57 PM  

@21

And the personalities of Larry Czonka, Dick Butkis, Alex Karras, Lyle Alzado, and my personal hero, Walter Payton, a gentleman and Christian on and off the field.

Blogger Lando February 15, 2021 5:01 PM  

I wonder if the networks will pull an Air America bitch session for the Feds to bail them out when it gets bad enough.

Blogger Akulkis February 15, 2021 5:31 PM  

>> The way Vox has been going, I almost expect to read the announcement of the Supreme Dark League.

Dude...OPSEC!

Blogger SC Rebel February 15, 2021 5:42 PM  

Would that be considered a macro aggression?

Blogger SCBen February 15, 2021 6:23 PM  

I stopped watching the nfl when kapadick started his crap! As far as network tv goes - haven't watched that in a few years either. I just don't want to be disrespected by the people who hate the country who make it possible for them to be where they are so they CAN disrespect us!! Last nba game I saw was Larry Bird vs Magic Johnson! I don't need to be INDOCTRINATED! I see the decline of our society up close and personal! The new "norms" that the liberdems are pushing on us are NOT NORMAL - at least not for NORMAL people!

Blogger Jack Amok February 15, 2021 6:40 PM  

We just need to be more inclusive!! We have to get women on each team!!

Their uniforms can have built-in inflatable stretcher to haul them off the field when they get hurt. The sides of the stretchers can have sayings like "Strong, Empowered Woman" and the like.

It's been years since I had DirecTV, but from friends and coworkers who still have it, the morning of the Super Bowl, their local CBS affiliates went off DirecTV because of a royalty dispute. The morons are deplatforming themselves fighting over the remaining scraps.



Blogger Jack Amok February 15, 2021 6:44 PM  

What say you all about the Bruce Springsteen ad...

I say a) don't write like that Fox News fraud Bill O'Reilly, and b) what do you expect from a ChiCom company and a hack Boomer musician with a career full of phony patriotism?

BTW, Jeep pulled the ad from YouTube the next day.

Blogger MrNiceguy February 16, 2021 8:37 AM  

The only way 500 lb women move is with mobility scooters.

The game just got a lot more entertaining.

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