Wednesday, April 14, 2021

It's not me, it's you!

Sports journalists are less willing than alcoholics to admit they have a problem:

Almost every single sport has experienced a TV ratings erosion over the past year, and dishonest people with an agenda have liked blaming the lower ratings on sports becoming more political.

Well, the least political sport on the planet just got some depressing ratings news. This weekend's Masters on CBS generated its lowest viewership numbers in 28 years.

I don't follow golf closely, but to my knowledge, there have not been any golfers who have kneeled during a playing of the national anthem. There have not been many golfers who have protested anything. Courses have not featured political messages.

Yet the biggest tournament of them all just pulled its worst numbers since 1993.

Have a few people here and there stopped watching sports in some ridiculous protest because of politics? Yes. Is it a significant, game-changing number? No.

The obvious and most significant reason for any and all sports TV ratings loss is cord-cutting. People are saying goodbye to cable at a rapid rate. From 2014 to 2020, 23% of households cut the cord. Approximately 6.6 million households cut the cord in 2020 after 6.3 million households cut the cord in 2019.

While we have data on cord-cutting, we don’t have numbers for how the pandemic has changed the viewing habits of sports fans. But it’s obvious people’s lives are different, their schedules have changed and their priorities have shifted. We can’t quantify any of these things, but they are absolutely a factor in sports across the board losing viewers.

Actually, it's much more likely that there is a knock-on effect. I didn't watch the Masters, so I have no idea if it was a big diversity fest, although the fact that a Japanese golfer won it for the first time ever does tend to indicate that it might have been.

But at this point, I suspect people are beginning to assume that televised sports are all converged, and they're actually beginning to preemptively turn them off. I haven't not only quit watching NFL football, but I've quit watching Premiership and Seria A football as well, in addition to the Champions League. I assume that they're chock full of SJW hectoring, but I don't actually know, because I preemptively stopped watching them. 

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Blogger Kevin Pilsner April 14, 2021 5:54 PM  

Could be that the population is less white and only white people watch golf. That's at least one factor.

Blogger James Fox Higgins April 14, 2021 5:54 PM  

“...and dishonest people with an agenda have liked blaming the lower ratings on sports becoming more political.”

The lack of self-awareness in a sentence like this amuses me greatly. I’ve just been reading political poems by Kipling at marvelling at how far our standards in the published word have fallen since the advent of broadband. The masses are being programmed by dishonest retards with evil (Satanic) political agendas. A global EMP would almost be a relief. My Kipling collection and the rest will survive.

Blogger Paulito April 14, 2021 5:57 PM  

Ask Augusta National Golf Club whether golf is converged or not.

Blogger SC Rebel April 14, 2021 6:01 PM  

The person that wrote that tripe is utterly clueless. It’s exactly as you say VD, people figured golf is woke too, just like the rest of the sports. But it could also be that they don’t want to watch the constant race mixing commercials. It would be hilarious if it weren’t for the fact that it is a deliberate attack on those or European descent.

Blogger M In The 517 April 14, 2021 6:02 PM  

PGA is very diverse.

They have a plethora of golfers who golfed collegiately for SEC, Big XII, ACC, *and* Pac 12 universities.

Blogger Gettimothy April 14, 2021 6:07 PM  

Skeet golf...

Think about it..

Tiger Woods does the golfy thang and Shotgun nation brings 12g reality to the ratings race.

My Fraci shotgun would win the day in performance...

Blogger Piqua Bear April 14, 2021 6:08 PM  

The final round of The Masters is on broadcast TV which doesn't require cable so the cord cutting excuse doesn't hold up. Once again, Vox is correct while the experts who know everything continue to be wrong.

Blogger Jim April 14, 2021 6:13 PM  

Once you realize you can go one season without sportsball, it becomes much easier to go every season without sportsball.

Blogger Unknown April 14, 2021 6:20 PM  

Maybe one should be practicing with your Rifle/Small Unit Tactics instead of sports ball anyway.

Blogger Canadian Warlord April 14, 2021 6:21 PM  

In simple terms, people watch sports because it's an escape. All week long they're told this or that by the media, their wives, their children who are indoctrinated daily for 13 years. But on one day a week they get to sit down and have a beer and watch a match. Preaching to the sports fan, is financial suicide.

But then, the sports media and all media has been angling for that trashcan so long - this is their last 'hail mary' pass. They have to go all in, because they've been weaponized for the past five years. The rona hss really got their dial cranked to 11. We are seeing the final death throes of the media. They're using up their influence to gain ground on their enemy - the people.

Historical example may be the Viet Cong and the Tet offensive. I've heard it was planned by the NVA, and 70% of the VC officers did not survive?

Blogger Iceeater April 14, 2021 6:24 PM  

In any urban area u can find a weekly high school game between 2 good teams. Last night saw kids line up for national anthem play 7 good innings of baseball w one truly great player. Great seats, friendly folks, parking lose and free, 5$ booster club donation , bag of peanuts and a coke. Just people living life in a community.

Blogger TRS April 14, 2021 6:36 PM  

Many Sports....Major, minor, NCAA....not High School, yet, seem to be scripted or rigged for a desired result....My friends who still love watching sporting events hate when I bring this up.

Blogger Bill Chunko April 14, 2021 6:37 PM  

"Have a few people here and there stopped watching sports in some ridiculous protest because of politics? Yes. Is it a significant, game-changing number? No." Then why are you writing about it?

Blogger Simeon April 14, 2021 6:38 PM  

In the English Premiership all players take the knee for 10 seconds before kick-off (which was actually met with loud boo's in all of the few matches that allowed a small crowd in last year).

The captain's armband is, more often than not, a rainbow flag band.

Every week we hear in the news that such-and-such black player has been racially abused on social media, and all the pundits players and officials publically express their outrage and disgust.

It is like they are troll baiting, and using the trolls as an excuse to just repetitively make everything about racism, week in, week out.

It is getting tedious. It is hard to find a way to watch just the sport but none of the hoo-ha that comes with it.

Blogger Luis April 14, 2021 6:41 PM  

Converged and rigged.

Blogger Big Bob April 14, 2021 6:43 PM  

I didn't watch a lot of sports before the lockdowns, but the lockdowns did pretty much kill any interest I had. One of the main reasons for that (at least for me) is that I no longer had anyone readily available to discuss "the game". I simply realized that I didn't really watch because I loved the game(s) so much, it was because it made for good idle chatter at work, etc. No more idle chatter, so no more sports. I doubt that I will go back to my old ways when it's all said and done.

Blogger Pale Rider April 14, 2021 6:50 PM  

Breitbart posted the other day that nearly half of Americans have changed their sports viewing habits because of politics (

The sports ratings for the last year reflect people trapped in their houses, laid off, or working from home, and they still bombed. As things intensify and African athletes ramp up their anti-White rhetoric, viewership will drop off even more. Not only will more normies be turned off, but casual fans who are bored by nonsense and want action will too. Definitely real. A good friend of mine was essentially addicted to sports since high school; he watched pretty much every SportsCenter broadcast. He doesn't watch ANY sports now, and politically he's a squish.

Blogger Swamp Fox April 14, 2021 6:52 PM  

Even if the sport isn’t converged, which it probably is at this point, the networks, commercials, and anchors are all converged. Who cares if a golfer doesn’t kneel, the commentator would probably say something to piss people off anyway, and that’s after watching a State Farm commercial where Jake From State Farm has been turned into a black guy (who may be gay).

Blogger rognuald April 14, 2021 7:02 PM  

Even if The Masters tournament isn't converged, the commercials will be. Converged commercials are reason enough why I don't watch network TV anymore.

Blogger Balam April 14, 2021 7:02 PM  

That journalist, Jimmy Traina, is very dishonest and projected it onto others. Vox summed it up already but to restate golf died because enough of it's peers were poisoned. For a historical parallel check out the Austrian Wine poisoning.

A few Austrian Wine makers poisoned their batches with a tasty additive. Once it was found out customers shunned ALL Austrian Wine (and some Australian wines) because better safe than sorry. The average person didn't have the time nor inclination to take a magnifying glass to every company to sort out snakes from sheep. Similarly I believe the sports industry, tv industry really, is in a similar position where people don't care to have to sort through various flavors of SJW and are just walking away.

Blogger Daniel April 14, 2021 7:04 PM  

The same sniveling sports shylocks said the exact same thing about NASCAR about two years ago, just before NASCAR went full metal woke.

Blogger Beefus April 14, 2021 7:10 PM  

Political wokeness is the reason for most of the cord cutting too. This isn't hard, but then again they are journalists so lying comes naturally.

Blogger Dafo April 14, 2021 7:11 PM  

Has this reporter never watched CBS before? Even if the sport is not converged, the commercials are.

Blogger Doom April 14, 2021 7:14 PM  

Golf? Tiger woods or, whoever. Personally, I think they have allowed him to cheat his way in, as with the black sisters who play tennis. They went looking for alien types to be winners. And they sure seem to have found them. Ever seen how huge those sisters were? Drugged, allowed, heavily. I wonder if woods was allowed cheat techs and everyone just turned a blind eye. Which... actually made me wonder if some sort of cheating, or other, wasn't always happening.

Yes, Japanese golfer? Right. I'm surprised the new lead NBA team isn't a bunch of African pigmies. At this point, what's the difference? Whether changing to rules to make that a thing, or allowing cheating by the players, to making bogus calls, it's all broken and fake.

Then again, it was like this for the last thirty to fifty years, progressively getting worse? Or was it always this bad, it's just that people (other people) are finally figuring it out. I realized it as a kid. I suspected even high school sports was rigged. How much would a poor kid, or a greedy coach, take to make sure a team or individual lost a game or event? Not much, is my guess.

Now? I guess they got bored with just cheating, and want to flaunt it? Well, and kick their fans in the teeth while doing it? It is kind of funny. What is funnier, is so many are still watching. Is it because they are that stupid, or because their lives are so rigged too? Unions, lawyers, banksters... take your pick. All rigged. Cheers.

Blogger RobertDWood April 14, 2021 7:22 PM  

I realize fantasy sports numbers are not pubic like nielsen's, but does anyone have a way to gauge participation 8n fantasy sports? It seems like a reliable proxy for whoa actually investing in the league rather then the casual fan.

Blogger tdcommenter April 14, 2021 7:41 PM  

Cord cutting often means that the viewership went online. An honest reporter would go and interview some people in the industry, who would want to trumpet those numbers. But I don't think that we are just seeing a shift in media, but men, especially white men, dropping out of the viewership. When the men leave, many of their ladies follow.

Blogger furor kek tonicus ( LeMoron James loves knife murder ) April 14, 2021 7:54 PM  

that's an interesting hypothesis, Cotton. let's see how it works out for you.

more Dialectically, we probably need to look at dollar volume in sports betting ... and what sports it's being spent on. it would be pretty tough to maintain historical betting numbers on NBA / NFL / MLB if people aren't following what's going on, even on the interwebs.

speaking of sports, John Ward done gone and actually produced a 40 minute SCHOLARLY video, researching the likely reason why Manfredo got to be commissioner of Baseball. Tammany Hall really did get into everything:

Blogger Joseph Dooley April 14, 2021 7:54 PM  

The CBS broadcasts of the PGA Tour since the June relaunch are good for at least one benign-sounding social justice message, with commercial breaks often including a 30-second PSA-style message about "having a conversation about race." If you watch on mute, you could easily miss it.

Blogger John (not the pope) April 14, 2021 7:56 PM  

"I preemptively stopped watching them."

Blogger Timmy3 April 14, 2021 7:56 PM  

The broadcast networks are converged so no one wants to watch them for any programming. I given up on all Network shows and sports.

Blogger IAMSpartacus0000 April 14, 2021 7:57 PM  

Maybe i just don't watch as much TV. Now why are people who are stuck at home not watching as much TV or even streaming?

Could be the total crap hollyweird keeps puttimg out.

Blogger Chris Lopes April 14, 2021 7:58 PM  

Ah yes, the "pandemic ate our ratings" ploy. Because people forced to stay home with nothing to do are obviously going to be watching less sports than they normally would. At this point, my cat could write a more coherent column.

Blogger Unknown April 14, 2021 7:59 PM  

As a Canadian, and naturally a hockey fan, I find myself hardly watching the games. For years now its been rainbow inclusion, and now, for some reason, we're to blame for not having more minorities in professional hockey. Racism racism..

I grew up watching baseball with my grandpa. I enjoy the numbers and depth of strategy in the "sport"
Can't even watch bluejays games anymore because of the Rogers convergence.

What do I watch now? I've recently stumbled across a site that has all the home and away feeds for the NPB league. As far as I can tell, there's zero sjw nonsense in the league. 12 teams, with the Yomiuri Giants as the villainous Yankees and Hanshin Tigers as the red Sox. Then the underdog teams.
Its a great league with some top tier talent, and because of the time difference I can only catch games on the weekend since its a 9-10pm PST start time as opposed to 2am starts on weekdays. It's about the right amount of sports for me, as it doesn't lend to my latent procrastination. And since I know Aungla Nsang, I'll catch ONE championship fights when he's on the card.

Screw western sports leagues, and let the sports writers continue to nammer their way out of a job.

Blogger James Dixon April 14, 2021 8:00 PM  

> Yet the biggest tournament of them all just pulled its worst numbers since 1993.

Tiger Woods wasn't playing. That's enough to pull the ratings down by 20% by itself. What this says about golf viewership is another story, which I'm sure the readers here can deduce.

Blogger Manuel April 14, 2021 8:03 PM  

It's the commercials! I tried watching the Masters and the constant breaks were insufferable. You can't do it, you just can't. And yes, even soccer, a sport without commercials, still has incessant SJW hectoring since Premiership wears BLM jerseys and the USNMT as well.
Spanish and Mexican soccer virtual signal in their own way, not so much for BLM but for the not-vax, and a general "diversity." The only sport I am down to now is MotoGP, I have not noticed any diversity etc. But in MotoGP everyone good is Spanish or Italian with a couple of French and British riders.

Blogger Brett baker April 14, 2021 8:03 PM  

Why don't we ever see streaming numbers, O Great Journalists? If a bunch of people are streaming games, the teams would trumpet that to potential advertisers, wouldn't they?

Blogger ruastatist2 April 14, 2021 8:06 PM  

Wasted hours watching the Prem, Serie A, Bundesliga, CL, you name it. Haven't seen 5 minutes since the virtue signalling began last year. My marksmanship has improved beyond expectations. Now I need to relearn how to run.

Blogger Damelon Brinn April 14, 2021 8:15 PM  

It's also cumulative. The less you watch of one sport, the less you're tuned in to see promos of other sports. I literally didn't know the Masters was happening. Probably wouldn't have watched anyway, though I would have a few years ago. But I didn't hear any of the buildup to it because I wasn't watching the NCAA tournament or tuning in to sports radio to hear NFL draft talk. Dropping one leads to dropping more until one day you realize you don't care.

Blogger Colonel Blimp April 14, 2021 8:16 PM  

I love how he doesn't even consider the reasoning for a lot of the cord cutting in the first place. Most people will pay a lot for entertainment, but many won't pay a cent for garbage.

The cord cutting folks are those who are a step ahead of the outraged sports fan. Once the latter realizes the rest of tv is a wasteland he'll split too.

I still find the Premier League watchable from a no commercials standpoint but it's getting stale. Sorry the Gunners pushed you to this. Lolol

Blogger JG April 14, 2021 8:21 PM  

Golf has very little convergence, though you can get a glimpse of it coming.

I watched the Masters. Other than letting a couple of high profile women join what once was a men's only golf club and letting a non-winner black golfer hit the ceremonial first drive, the Masters was largely unconverged. I enjoyed the tournament and the Japanese golfer deserved to win. The reason for the low ratings I believe is none of the high profile golfers were in contention.

Blogger Gedrin April 14, 2021 8:36 PM  

I just remember when hockey appeared to be holding the line on the whole kneeling thing. I was so excited to be getting back into it.

And next week, they started kneeling.

Haven't watched since.

Blogger Pathfinderlight April 14, 2021 8:42 PM  

It's amazing how a sports journalist just accused his AUDIENCE of lying. That's particularly rich.

I used to schedule time for TV watching, which included sports. Once I started seeing it as a chore to translate the culture from Globalist to American, I started seeing Anime as a better time investment.

Blogger Xavier West April 14, 2021 8:42 PM  

A member of the media shrieking about "dishonest people with an agenda"? Talk about being through the looking glass.

Blogger SplashDaddy April 14, 2021 8:47 PM  

Sports journalists are primarily jock sniffers. They practice hero worship and idolatry. It's why they love dynasties and dominant players so much.

Those of us fans who are naturally competitive, enjoy competition, and appreciate competitive contests view sports differently. It's entertainment but we also see deeper lessons in sports such leadership, focus, teamwork, resiliency, etc. It's why we want competitions to be competitive, not lop-sided affairs.

The last decade or so has been a massive red-pilling for many of us. One thing that became clear with almost all celebrities is that they hated the fans. This combined with the TV sports journalists' idolatry (really all entertainment industry media) turned me away.

Instead of providing me joy they became joy stealers. So I largely removed them from my life.

Blogger Beans April 14, 2021 8:52 PM  

The golfer won because he played better than anyone else. That's all.

Nobody was handicapped or refused entry to the tournament in order to get an Asian golfer in. And he had no extra help to get in either.

It's just, well, who cares about sports anymore? It's not just cable cutting. It is the totality of most sports going 'woke' and tearing the whole damned thing down.

Seriously, with all the advertising and all the blah-blah going on, who cares anymore. It's so much simpler just to watch re-runs of 70's and 80's shows.

Blogger I, Claudius April 14, 2021 8:54 PM  

My work place has the golf channel playing in the break room from 6:00 in the morning to 4:00 in the afternoon. While I'm not a fan of golf at all, I can't help but notice what is being talked about and showcased on the channel as I'm taking my breaks throughout the day. From what I've seen golf is just as converged as most of the other sports.

Blogger LAZ April 14, 2021 8:59 PM  

Almost everybody I know only watched golf because of Tiger. That's anecdotal, but I get the feeling people are just tired of watching rich boys playing a rich boy game. Look at the names of the top players and it's like reading a list of Peerage names.

Blogger SL April 14, 2021 9:13 PM  

Have not watched any sports TV in just over five years. As you stated: preemptively. 👍🏻

Blogger Alexander April 14, 2021 9:20 PM  

It was not even ten years ago that Augusta National allowed Condoleezza Rice to become First Woman Eva member.

The fact that the PGA isn't as converged as other sports does not change the fact it is a lie to claim bold faced that the sport's institutions hae not allowed themselves to be converged.

Blogger Matthew Baker April 14, 2021 9:30 PM  

There was a crystal palace player who recently didn’t kneel before a game.

His reasoning as explained by the announcers and paraphrased by me was that it was too perfunctory.

So that’s where the EPL is at.

Blogger White Knight Leo #0368 April 14, 2021 9:36 PM  

It's funny to me - if I were in the business of producing media of any kind, I'd be happy if people I was politically opposed to were paying me for it. After all, dollars they're giving me are dollars not being spent supporting their political ideas. This business of chasing away people of differing politics from your allegedly non-political media product just proves it's not money they're after.

But what interests me is what they think is going to happen *to them* when the penny finally drops and their network shuts down. I suppose it's in the nature of a grasshopper to not notice that winter is approaching.

Blogger Patrick McNally April 14, 2021 9:37 PM  

During normal times the NFL viewership was at least twice as large as for the PGA. So it does make sense that when football goes then golf will suffer. It's similar to the way that if someone quits going to McDonald's and Burger King then they will probably not be going very much a small greasy spoon burger joint either. Instead they are more likely to try a different type of product. So the domino effect from football to golf makes sense.

Blogger Unknown April 14, 2021 9:47 PM  

one dude on the internet uses gematria to predict who's going to win in superbowls - and people bet on it. sports is totally rigged.

Blogger DSW April 14, 2021 9:50 PM  

I didn't watch the Masters because the PGA pulled one of their events from a Trump course. That was the end of golf for me. I'm sure I'm not the only one who felt this way.

Blogger AT April 14, 2021 9:51 PM  

Definitely a knock on effect for me personally. I don't even bother checking what sports are on just like I no longer bother checking what new movies are playing at the theater or available to stream. I have actually coached HS and club basketball for the past 8 years and haven't bothered to watch a single college or pro game this year for the first time in my life. It literally no longer crosses my mind except when I occasionally hear someone mention a game in passing which is rare (Oh, right, the national championship was last week, forgot about that. No, I didn't see it.)

Blogger Got Sardonic April 14, 2021 9:57 PM  

I don't watch golf either, but I lived near Augusta 15 years ago. Just before then some crazy ladies were protesting outside the National because they wouldn't allow women members. Random guys on the street would stand behind the handful of harpies and get on TV news with signs saying "IRON MY SHIRT" and "MAKE ME A SANDWICH."

Heck I think Tiger won a Masters before the National allowed it's first colored member. If golf has done any bowing and scraping its only because they're so far behind.

Blogger Minestrone April 14, 2021 10:01 PM  

It is heartening that the same amount of people cut cable in 2020 as in 2019. So is the precipitous fall in ratings for sportsball. This is a devastating statistic, considering it occurred during a time when people were stuck at home. It is heartening because it proves that people are indeed capable of discerning lies and concoctions, and won't tolerate it, or at least, stop funding their own demise through subscriptions. The rotten lot that has attained power by unsavory and illegitimate means is not deserving, nor capable of power. For saboteurism only serves as doctrine to undermine, and serves not to lead, to build.

Blogger nswhorse April 14, 2021 10:11 PM  

The Premier League has players kneeling before every match, BLM on every team's jersey, and from what I can gather, a never ending stream of virtue signalling from the league itself and the media. Not that I've watched it, that's just what I've gleaned from the odd twatter post about it and the odd visit to the Premier League website or Manchester United's website to check results. Haven't watched the Champions League, but there is a 0% chance UEFA isn't every bit as woke.

Blogger Mr.Cooper Bear April 14, 2021 10:12 PM  

Hello, my name is Jimmy and I'm a journalist...

Blogger Noah B. April 14, 2021 10:26 PM  

Kneeling athletes are supporting Derek Chauvin and white supremacy.

Blogger dds April 14, 2021 10:30 PM  

What these MSM people fail to grasp, is how their behavior over 50 years has made people progressively despise the media more and more.

What behavior?? Namely shoving their political, racial, SJW and any other agenda they please into any and every broadcast and subject matter that they have managed to garner a captive audience for, and exploited and propagandized that audience on topics they did not tune in to watch.

The presumption that since the audience is here, they should want to listen to us, is precisely what is resented.

So no, people are indeed tuning out not just one woke sport but many of them---- really anywhere the woke media shoves its nose into--- which is pretty much everything.

We don't want YOU as much as the sports. Its the same corrupt ship--- let both of them sink.

Blogger Shane Bradman April 14, 2021 10:37 PM  

There's also a feeling that the quality of the players has declined.

Blogger LZ April 14, 2021 10:37 PM  

I've been watching more bull riding and rodeo, that's the only thing that has increased. I went from knowing what was going on with the pro teams in my market, to not caring at all. Have no idea what is going on unless it's a huge story like Brady winning another Super Bowl, Watson assaulting women, and the ex-NFLer murdering 6 people.

Blogger jjc April 14, 2021 10:42 PM  

There may have been some anger-by-association because of the Masters being in Georgia.

{Anger at the media's hypocrisy and selective messaging - baseball must remove the all-star game now, but the masters can go on as usual}

BTW, Premiere league did have everyone wear BLM stuff the last time I watched it in 2020 early in the season.

Blogger jkmack April 14, 2021 10:55 PM  

How does cutting cable affect something broadcast on CBS?

Blogger Punkindrublik April 14, 2021 11:00 PM  

Agree that all sports are suffering the knock-on effects from the multimillionaire crybabies with guaranteed contracts who kneel because "muh oppression"

At least in golf, sucking means lower earnings. IME, Golf is a Boomer activity.

Blogger Lazarus April 14, 2021 11:00 PM  

Not a lot of blacks in golf. Mulattos here and there, but vast majority whitey-white. Plus it requires some intellect and a lot of self control.

Blogger Crunchy Cachalot April 14, 2021 11:18 PM  

The first reaction to the "the pandemic did it!" is that it's farcical to think that people forced to stay home, especially Americans, somehow are watching less TV, but it's also true many of the sports leagues also shut down, so people did shift to watching other things out of necessity.

The real lie they're telling themselves then is that they can easily win those people back ("it's just a change in habits!"). Speaking from personal experience, I stopped watching most sports for various reasons including the globohomo putsch, and haven't been slightly tempted to return, and I doubt I'm alone in this, even among formerly rabid consumers of sports and sports-related entertainment.

Blogger tbourdon April 14, 2021 11:36 PM  

I'm a long time golfer and fan of the sport so the Masters is an annual event for me. The broadcast was not nearly as bad as other sports broadcasts with respect to diversity or convergence.

However, the annoying bit was the continued commitment to the whole Wuflu narrative. We all know at this point there's no need for restricting crowd sizes or enforcing useless face diaper mandates, especially for an event on a golf course. Couple that with Jim Nance virtue signalling the gallantry of Augusta National giving tournament passes to front-line medical workers and I'd say the broadcast did exhibit signs of convergence.

Blogger Leverage April 15, 2021 12:02 AM  

Tiger was expected to play until his car wreck. Ratings would have been thru the roof if he had played and made the cut for the weekend.

Blogger Beto April 15, 2021 12:02 AM  

Why cant we invent new sports? Why do we allow the NFLNBANHLMLB to have a monopoly on "sports"?

Blogger Maniac April 15, 2021 12:13 AM  

Replaced my cable box with a Roku a year or so ago. One of the best choices I've made.

And to quote the late, great George Carlin, watching golf on TV is like watching flies fuck.

Blogger google is evil April 15, 2021 12:35 AM  

I haven't missed a Masters in 40 years or more. Usually watch full coverage all 4 days. Didn't watch this year because PGA pulled 2022 US Open from a Trump course because of his protestation of election fraud. I wrote and told them so and will not be back to watch again.

Blogger mike April 15, 2021 12:51 AM  

Same here, stopped watching so I don't need to bleach my eyes later.

Blogger SRBEL April 15, 2021 12:57 AM  

There was a massive ceremony at the start of the tournament to honour the first black winner, and all weekend the commentators were waffling on about black this diversity that

Blogger google is evil April 15, 2021 1:19 AM  

I didn't watch the Masters for the first time in 40 years or more. PGA took the 2022 US Open from a Trump course b/c he protested the election. I won't watch again. Wrote the PGA and told them so. Done w/ pro sports.

Blogger google is evil April 15, 2021 1:20 AM  

I didn't watch the Masters for the first time in 40 years or more. PGA took the 2022 US Open from a Trump course b/c he protested the election. I won't watch again. Wrote the PGA and told them so. Done w/ pro sports.

Blogger soonercraze6 April 15, 2021 2:10 AM  

Hopefully they refuse to learn until it's too late.

Blogger Harambe April 15, 2021 3:11 AM  

boomers would never give up their cable

Blogger Angels1978 April 15, 2021 3:24 AM  

Demoralization campaign?

Blogger Ferdl April 15, 2021 3:49 AM  

I used to be a person who dedicated much of his free time to practicing and watching sports. When I first got annoyed by the first virtue signallers among the owners and the media guys I shrugged it off; after all sports was such an important part of my entertainment and my conversations with friends. But a few years ago it became so massive that it was simply too much for me. And I essentially switched off all of my sport consumption. I did not only quit the sports where the virtue signalling had become most annoying; I quit all of them (well, with the exception of a niche sport which reminds me of my upbringing). Moreover, I stopped talking actively to my friends about anything related to professional sports. That is, I would not run away if someone started to talk about this or the other league or competition. But I would remain much more passive and I never start any pro-sports-related conversations myself anymore even though I used to be a guy who knew everything about the league standings, the stars and even the revenues of half a dozen of sports competitions. The truth is that things had gotten so bad that I don't even miss the sports anymore. At the end listening to the constant virtue signalling about "taking a (risk free) stand" against "racism" and "homophobia" and what not, had become just as annoying as watching a youtube video by Shapiro or Prager.

Blogger T.L. Ciottoli April 15, 2021 4:08 AM  

They're all disgusting now. The Masters? They forced vaginas on the club membership a few decades ago. They covered up the alcoholism, sex addiction, and adulterous lifestyle of their favorite Diversity Champion for years. They still cover for him now and never mention his addiction to white girls. They never criticize the pharmaceutical companies or alcohol companies that helped to destroy Tiger and millions of men and women across the U.S.


Blogger Karen took the Kids April 15, 2021 4:38 AM  

I'm the same with Premiership and UCL. So are a lot of my friends. All that time off and nowhere to go and you'd think people would be delighted to watch more sports. But no, everything is infested so good riddance to all of it.

Blogger Unknown April 15, 2021 6:16 AM  

I think professional sports require one of three things: The viewer/attendee needs to feel a real connection to the team or players (favorite player/strong connection with the city/team history); or real enjoyment of the game being played at a professional level; or strong connection with the past (dad took you to a game every weekend, grandpa loved the team so much...).

I think few people love the game itself played at a high level as the reason to view/attend, and for those who do the endless ads are boring and break up the games terribly.

For the other two types, thee is no connection left with the teams and players.

The teams and players hate me, they hate my skin color, they hate my politics, they hate my family. The black players, if we found ourselves in a dark parking lot together, would kill me and rape my daughter just for my skin color, then assure themselves they got revenge for slavery. The league bosses would then defend them if they got caught.

The players enjoy insulting my flag and my country, the league bosses cheer.

The players and owners are openly bought by the Chinese and are proud of it.

That sort of behavior does not take long to cut any warm feelings towards the sport and teams, no matter how much you want to remember dad buying you that hotdog and the Snoopy cup every week.

Blogger Mr.MantraMan April 15, 2021 6:37 AM  

It's the journalism itself, Rush was right they are the most PC of that disreputable profession. I don't know about cord cutting we cancelled our cable for FUBO and we have sports channels galore, SEC ESPN for wifey and Big Ten Network for me and FS1 for Nascar for the both of us.

Sports are supposed to be an escape from serious life, but that is such a fail it would require a book to describe all the ways all involved have screwed it up.

Blogger Darren April 15, 2021 6:42 AM  

I'm that way with sports too...unless it's MMA I don't really care for it at all. I also play a little e-sports, Call of Duty mostly, and was very pissed off when last year they threw up their BLM crap on the game's startup screen. Thankfully they removed that stupidity pretty quickly but "wokeness" has infiltrated all corporate sports activities. I think one thing this has resulted in may be that people are putting more effort into local activities that help their mental and physical getting outdoors or meeting up with friends. I recently started taking martial arts classes and haven't been this engaged and happy in years.

Blogger Doktor Jeep April 15, 2021 6:56 AM  

Second on commercials. I don't watch anything with commercials, even on the internet. The implanted memories and wokewashing are beyond tolerance.

Blogger Harambe April 15, 2021 6:57 AM  

Golf sucks because the whole aim of the game is to play as little of it as possible.

Blogger Mr.MantraMan April 15, 2021 6:59 AM  

And honestly how popular are blacks anyway? They just ain't, all my long life I have heard praise for this or that black individual and in the next breath basically how do I keep my distance from blacks and their anti-social behavior. White liberals fear blacks to their very marrow, white cons worship money and luxury which are never helped by your average black, other coloreds are in competition to loot America. They have one real set of fans and those boosters have insulation from the anti-social behavior of blacks in general which gives cover for their own anti-social psychopathy.

Sports are just doing the work of killing off the American Empire, thank you.

Blogger Nostromo April 15, 2021 7:01 AM  

Anecdotally... my nieces husband was very big into his NFL league, and won several thousands of dollars doing it, but he has vave it up about 3 years ago. When the Koeperneck bull shit started.

Blogger Nostromo April 15, 2021 7:08 AM  

I was running through the channels Saturday afternoon recuperating from a hospital stay, and came across some soccer from Europe. I paused, thinking it was safe. Nope. Camera pans to the empty seats and there bigger than a turd on your dinner plate was a BLM sign. Took up a whole seating section. Bye bye!

Blogger Nostromo April 15, 2021 7:13 AM  

I can fix the LPGA ratings easily. Strip match play with Paige Spironac, and a few other cuties. I'd watch it.

Blogger Brian Peterson April 15, 2021 7:32 AM  

I think it’s because golf is boring to watch. And all the old people who watched it “died of COVID”

Blogger LAZ April 15, 2021 8:33 AM  

"It is heartening that the same amount of people cut cable in 2020 as in 2019. So is the precipitous fall in ratings for sportsball. This is a devastating statistic, considering it occurred during a time when people were stuck at home. It is heartening because it proves that people are indeed capable of discerning lies and concoctions, and won't tolerate it, or at least, stop funding their own demise through subscriptions."

Seems like most cut the cord because of cost. Basic cable with DVR costs $120/month around here, which is more than all the streaming services combined.

Blogger Avalanche April 15, 2021 8:51 AM  

@13 "Is it a significant, game-changing number? No." Then why are you writing about it?"

How else do you 'call' your version of reality into being? You must 'seed' the universe with your goal, and then the universe will ... magically ... make it so!

Planting the seed that golf is dead or dying is intended to mean "any y'all still watchin' golf bettah quit... it's all over! No more White people's sport!"

Blogger Avalanche April 15, 2021 9:03 AM  

@28 "If you watch on mute, you could easily miss it."

Back when horse racing was broadcast on 'normal' TV, I had a friend who watched avidly. However, he HATED the piss-poor American announcers, so he'd mute the TV, and listen to the radio broadcast of the running, which was informational and descriptive -- no time to try to rouse the listeners by fake 'excitement.'

Blogger Darren April 15, 2021 9:15 AM  

Meanwhile the popularity of Poker is growing again -- still a meritocracy. And even Daniel Negreanu, well-known for his left-leaning Twitter spats, leaves his politics off the felt when playing.

Blogger Avalanche April 15, 2021 9:22 AM  

@71 "Why cant we invent new sports? Why do we allow the NFLNBANHLMLB to have a monopoly on "sports"?"

We don't need "new" sports, we need to return to our historical White/Euro-derived sports.

I used to set a timer to make it to sports-TV for Grand Prix jumping: horses, 4'-5'-6' jumps, very tight timer... Always the possibility of a terrible 'wreck.' Alas, no longer broadcast, but

Grand Prix (F1) racing, yachting races, shooting sports, 'classical' dance competitions if/when you can avoid the 'let's do some rap-crap twerking.' A good number of winter sports.

Pick ANY high-cost, mostly White sport that cannot be easily converged and, with a mute button to make it through the commercials (if you have not yet cut the cable), you'll have good competitive sports without the 'darkening' of the players!

Blogger Darren April 15, 2021 9:29 AM  

@furor WOW you DID mean that John Ward -- he's a world champion!

Blogger rumpole5 April 15, 2021 9:56 AM  


Blogger James Dixon April 15, 2021 10:40 AM  

> I'd be happy if people I was politically opposed to were paying me for it.

This is actually an argument for owning stock in converged dividend paying companies like Coke, etc. Their dividends pay you to support local alternatives. I haven't decided if it's a good enough argument yet or not.

Blogger Richard Gadsden April 15, 2021 10:55 AM  

Sports used to make money by being apolitical. Remember "Republicans buy shoes too"? SJWs buy shoes too.

If the culture is becoming so divided that whether you take one side of the other or you stay neutral - and I think it's clear that is what's happening - then the audience for everything will fall.

What I am surprised is that no-one has gone for a straightforwardly right-wing anti-SJW approach. I'd have bet on NASCAR just putting the Confederate flag on every car and drinking in the liberal tears, not on them banning it from the crowds. Someone is going to make a lot of money by being the sport for MAGAts.

Blogger Colonel Blimp April 15, 2021 11:04 AM  

This is true.

Blogger Colonel Blimp April 15, 2021 11:05 AM  

Nostromo, you're part of the problem.

Blogger Colonel Blimp April 15, 2021 11:07 AM  

All of this doesn't logically make sense.

Blogger Newscaper312 April 15, 2021 11:14 AM  

Sounds like the old ABC Wide World of Sports I remember as a kid from 70s.
Bit of everything depending on the time of year.
And Olympics coverage that was not all about women's gymnastics and ice skating and more airtime on BS pumping up a few selected personalities vs competition itself.

Blogger Colonel Blimp April 15, 2021 11:18 AM  

You're describing a lot of us. It just started to not feel right depending on the sport about 15 years ago. 5 yeaes ago i still watched nfl and ncaa. 3 years ago I could only muster premier league because of no commercials, brevity, and in game discussions were 99 percent about the game because of its pace.

At the same time I noticed a freshness, almost a freedom in my schedule. The weekends were relaxed. More time for kids, never missing church, I even get up earlier to enjoy outside more.

It's like a lifelong drug. Once you've spent x amount of time away from it you really don't need it anymore. And so here we are.

Maybe this is yet anotger way He is telling us to focus on the right things and be ready.

Blogger Colonel Blimp April 15, 2021 11:20 AM  

This is utterly profound. Im not being ironic.

Blogger Colonel Blimp April 15, 2021 11:28 AM  

Poker was ruined by Spergs 10 years ago. The hype you are seeing magically coincides with online gaming becoming legal again.

Blogger Colonel Blimp April 15, 2021 11:30 AM  

Gee that sounds like fun. Who doesn't like scanning to channel 674 to find a snob sport and enjoy it with no sound?? Just give it up.

Blogger Daniel April 15, 2021 1:27 PM  

When a man is avoiding NBA coverage. He is also avoiding Masters promos. If he is avoiding promos, he doesn't have it in mind to catch a tournament or two to see who might be competing. If he's not paying attention to who is competing, he doesn't care who might win the Masters. If he doesn't care who wins, he isn't going to tune in for even a few minutes to try to orient himself.

Rinse. Repeat. Where interconnected marketing for sports is involved, convergence in one wing is as good as convergence in the entire body.

This is also why ratings for professional drone racing have NOT fallen.

Another big factor was suspending golf, the most socially distanced, maskable, outdoor spectator sport on the planet. They could have dominated 2020, and done so with the government's blessing, and instead chose to go quietly into that good a Boomer.

Blogger JamesB.BKK April 15, 2021 1:51 PM  

They didn’t mention much that Tiger is half Thai in his marketing. Could be where he got it. Golf commenters on TV are awful to listen to.

Blogger Colonel Blimp April 15, 2021 1:58 PM  

You forget about the rich man like a camel through a needle... All the power brokers in most giant biz are part of the same team, class, or at least strive to not be seen as other. The 68 year old Ceo etc of nascar or hockey just sees his rich friends cucking, think I don't want to be papa johned, and so has marketing and pr do the media approved nonsense.

This can only be overcome by a dictator, a strong king, or Jesus himself at this point

Blogger Mr.MantraMan April 15, 2021 3:02 PM  

Brian France the one time inheritor of Nascar from his father and grandfather lived in the Hamptons, maybe still does. Nascar is still the wife and I's fav TV "sport" but where the tv commercials were a tad less insulting than the other sports like the NFL now they are all the same as if we all live in Burundi. They do have some sense left since the race announcers actually talk only about the race and less about race.

Blogger 1st Missouri Cavalry April 15, 2021 5:21 PM  

He cries out in pain as he strikes you.

Blogger Dorsey47 April 15, 2021 6:23 PM  

Even if a sport is not leftist, the commercials are.

Blogger wahr01 April 16, 2021 4:57 AM  

Video games are superior in every way to spectator sports, and dead-on with boomers and golf.

Further, it's a specific set of upper-crust boomers.

The whole hobby comes off as a pretentious fraud, with half of those who play doing it as an avenue to network into the "good ol boys".

Everyone I've ever met who keeps a set of clubs in their trunk has been a complete phony.

Blogger Middle American Water Tower Man April 16, 2021 7:04 AM  

I’m a golf watcher but I don’t have a tv anymore so I can’t watch it. Plus the commercials are a diversity fest. I can’t stand it any longer.

Blogger johndoe03526 April 16, 2021 7:04 AM  

VD, I started following Serie A this season because they weren't bending the knee to cultural marxism. It's been an interesting season too.

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