Friday, April 09, 2021

Netherflix is losing its lead

Netherflix's market share has fallen by one-third:

Netflix lost 31 per cent of its market share over the last year despite adding more than 36 million new users as its competitors gain steam

Despite adding more than 36 million new users, Netflix's US market share took a tumble from 29 per cent to 20 per cent, representing a 31% drop since 2020 

Amazon Prime Video is in a comfortable second place with 16 per cent of market

Hulu barely made it to third place at 13 per cent while HBO Max is hot on the company's heels with 12 per cent

Disney+ rounds out the top five streaming services in fifth place with 11 per cent

The leftover 28 per cent of the market is made up of services like Apple TV+, Starz, Paramount+, and others.

UATV has only a very tiny fraction of the market, but we're growing. The second test of livestreaming was successful last night, and I just received the rough cut of UATV's first original documentary, which will be available on UATV soon. The Devil doesn't have all the good music and soon he won't have all the good video either. 

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Blogger Unknown April 09, 2021 7:27 AM  

My 'recreation' is mostly reading blogs like this and reading books. My wife prefers Hulu and I watch shows that she says are really good.

I did do my part on disney +. I read on another blog about Falcon and the Winter Soldier going mega woke, so I let the TV run to the 'cops are races' scene in the second episode and turned it off to add to the turn off time stamp masses there.

Thanks to blogs, I completely avoided the Star Treks. Which I otherwise would have tried until I saw how bad they were.

I will say, I am so taken aback by Geode in the new Star Wars I may watch one just to see how stupid it can possibly be

Blogger Jim April 09, 2021 7:31 AM  

Not surprising. The interesting part is HBO Max beating Disney+. Devil Mouse bet big on its streaming service with its Fox acquisition. It invested a hell of a lot of money only to be beaten by a new cut of an okayish film and come in fifth.

Blogger Doktor Jeep April 09, 2021 7:48 AM  

I look forward to the kind of news channel UATV will have someday.
Will Milo be the anchor?

Blogger Desdichado April 09, 2021 7:51 AM  

The interesting part of those numbers is that HBO Max came out of nowhere to being a major player almost overnight based on just the Snyder Cut followed by Godzilla vs King Kong. It's probably way too much to hope that they're actually paying attention to what customers want and are attempting to deliver it to them without getting bogged down with woke convergence, but so far at least, that's been the secret to their surprising success.

Blogger CoffeeGroundsBear April 09, 2021 7:55 AM  

Damn, that was a killer last line 😂
I think good rhetoric is anything that warrants a mic drop afterwards.

Blogger Cappuccinobear April 09, 2021 7:55 AM  

Muthst be nice.

Blogger rumpole5 April 09, 2021 8:02 AM  

The list of the Netflix competitors puts me in mind of the phrase "from bad to worse". However, I noted that nowhere does the article state how many actual hours of viewing took place as compared to the previous year, only what the SHARE was. Did the 36 million new Netflixers sign on for five minutes and then sign off disgusted? One hopes that it was fewer hours, and that the fertile young Millennials and Zers spent their time on more productive activities than watching Woke propoganda.

Blogger Leahn Novash April 09, 2021 8:12 AM  

I would refrain from flying United Airlines in the foreseeable future.

Blogger John Regan April 09, 2021 8:13 AM  

Speaking of the devil.

The worst part about this is it could impede the boomer die off. 80 is the new 20! Check out my fangs!

Ugh. Sorry about the OT but I thought it would resonate here.

Blogger Beery Swine April 09, 2021 8:15 AM  

The devil certainly doesn't have all the good vidya gaemz, either.
*loads super shotgun with malicious intent*

Blogger Jon W April 09, 2021 8:16 AM  

Come on Daily Mail, per cent....its percent.

Blogger Silly but True April 09, 2021 8:20 AM  

Hulu’s been doing some decent documentaries: “WeWork: Or the Making and Breaking of a $47b Unicorn” is worth watching just to remind everyone to stay the hell away from emergent companies run by malignant narcissist gammas.

Hulu generally sucks but at least they seem to be trying. They also did the Theranos / Elizabeth Holms one too that was good.

Blogger Rek. April 09, 2021 8:27 AM  

I have been a UATV subscriber from almost the beginning of it... Have barely watched anything but am doing it to very modestly contribute to what is being built until I get what I am looking for which is documentaries, movies, Tv shows and livestreaming. So I am just being patient and slowly but surely everything starts happening. Onwards.

Blogger phunktor April 09, 2021 8:39 AM  

This mixture of ratios and variously based percentages is not deceitful per se but it rings my level-1 "lying with numbers" alarms like unto a Psaki. (Although when parsed carefully it is technically correct.)

It's nothing egregious, but a little stench from Out There has seeped in; it smells of a willingness to be misunderstood.

I kind of like it when In Here is different..

Blogger Coroña DeNier April 09, 2021 8:44 AM  

This is how you fire up the troops on a Friday!

Blogger Haus frau April 09, 2021 8:52 AM  

Netflix forced normal parents to confront their outright child porn peddling, generally not a good marketing tactic.

Blogger Pathfinderlight April 09, 2021 9:11 AM  

It will be very funny to see the media start shitting itself when UATV gets into spot 2 or 3. With the pandemic subsidizing streaming platforms, a crash is bound to happen once all the people with no jobs run out of disposable income.

All of the other services will be devoured by investors while UA will grow organically.

Blogger Otto April 09, 2021 9:22 AM  

Prime Video & HBO Max are now loss leaders for bigger products.

Amazon bundles Prime Video in with an Amazon Prime subscription to lure people signup for Amazon Prime (because prime members spend over twice as much at Amazon).

AT&T gives HBO Max away to customers to promote its cellphone & cable businesses (AT&T is a $181 billon company, HBO accounts for only $6 billion).

Netflix needs to make a profit, but much of its competition doesn't.

Blogger Mr.MantraMan April 09, 2021 9:25 AM  

I enjoyed watching the Korean War doc that is up on UATV, look forward to the new.

Blogger Swamp Fox April 09, 2021 9:26 AM  

UATV has been great. However, I have missed the occasional Darkstream banning of gamma during a live stream.

Blogger Dark Herald April 09, 2021 9:27 AM  

So Disney now owns 24% combined market share in the US. Putting Mickey the Great and Terrible comfortably ahead of Netflix.

Admittedly, I don't know how much of Disney's market share is smoke and mirrors.

Also, this is only the US market. Last I checked Hulu is still US exclusive, so it's possible Netflix is still number one worldwide.

Blogger Maniac April 09, 2021 9:50 AM  

Karma for "Cuties."

Blogger xevious2030 April 09, 2021 9:51 AM  

Planting the seeds that will provide the shade. Awesome.

Blogger Colonel Robert E. Hogan April 09, 2021 10:12 AM  

Congrats UATV and very grateful Vox to hear your update - very encouraging indeed.

Blogger Steve Canyon April 09, 2021 10:37 AM  

I'd rather see all of their market-share be 0 and the market-share of places like UATV be 100%. Probably won't happen though. Meanwhile, I'll continue to wait until the movies even that are remotely worth watching hit goodwill and the library.

Blogger Emmett Fitz-Hume April 09, 2021 10:58 AM  

I think it's especially shocking given the events of the past year and how many people were either out of work or locked in their homes terrified. Netflix had a largely captive audience of likely binge watchers and still got hurt.

Blogger Jon W April 09, 2021 11:00 AM  

Apologies for comment 11. My American was showing.

Blogger Br1cht April 09, 2021 11:42 AM  

I have only because I´m straight.

Blogger FacelessBro April 09, 2021 12:27 PM  

The first show they reference in the article is another blatant propaganda piece. Please die quicker, Netflix.

Blogger rumpole5 April 09, 2021 12:32 PM  

I checked. The viewing hours in 2020 Doubled from 2019! My only consolation is that apparently some of the screens were in the bedroom. The USA had 12+ births per 1000 in 2020, up from 11 point something in 2019. Now if we could just arrange for an intermittent series of nationwide power failures for a few nights in 2021, maybe we could get that number up to 13!

Blogger Caesar Rodney April 09, 2021 12:46 PM  

I suspect the market has grown in size and many people are now subscribed to multiple competing services. Not such bad news for Netflix if that's true, but I wonder how long that trend will last.

Blogger Chris Lopes April 09, 2021 1:14 PM  

I was thinking about all those broadcast network types who had a chance at that same captive audience and blew it. CBS All Access turned into Paramount+ because no one was actually interested in a service with just broadcast network content. It's obvious both broadcast and cable (outside of internet service) TV are done. Too many people are used to being able to watch pretty much anything from pretty much anywhere.

Blogger Exador April 09, 2021 1:51 PM  

I cancelled them when they went full WOKE.

Blogger Jack Amok April 09, 2021 2:15 PM  

I had Hulu a while back, and a Roku. Every time I travelled, it would demand I update my zip code for the new Internet connection, then said I only got four changes a year so now I was stuck and couldn't watch from outside the last zip code.

Morons. What part of "Internet" did they not understand? Bunch of Boomer dinosaurs who thought they were still selling cable TV, "Now with Interwebz!"

Of course it'll almost certainly traced back to the stupid licensing scheme and scams Hollywood and NYC are addicted to. Bunch of echolawyers and echoagents more interesting in how the pie is split than whether anyone wants to buy it or not. They're hamstrung two ways, thanks to SJWs, they've forgotten how to make good content, but thanks to their grabbler mindset, they've never learned how to cooperate with each other to make good platforms.

Blogger Dan April 09, 2021 2:44 PM  

Does The Devil have Jeremy Daw reading a Sea of Skulls? I am almost done with A Throne of Bones, and I want to listen. Blessed are those that HEAR the word. May God damn them for taking you off Audible.

Blogger SchatziBear April 09, 2021 7:08 PM  

This is very exciting! I'm glad to have been along for this ride from the beginning, and getting to watch the platform grow despite gamma ankle biting to the contrary. "Support what you love or it goes away." I can't imagine the amount of work behind the scenes to make something like this happen. Life is great when you surround yourself with the good, the true, and the beautiful! Thank you Vox and all the great men and women who give us this amazing outlet :).

Blogger John Rockwell April 09, 2021 11:52 PM  

Ha ha. Money go poof. How much money can the Prometheans spend to prop this up?

Blogger Th3 J3st3r April 10, 2021 10:37 AM  

"The Devil doesn't have all the good music and soon he won't have all the good video either."
You guys at UATV looking to do something with music?

Blogger SirHamster April 11, 2021 3:27 AM  

Th3 J3st3r wrote:You guys at UATV looking to do something with music?
Announced two weeks ago.

Some sort of audio-only channel on UATV, basically Internet radio.

Blogger tublecane April 12, 2021 1:20 AM  

I have access to Netflix though I don’t pay for it. Don’t think I’ve watched anything on it in a year or so. Every time I browse it’s all Black, Gay, and OMG Can You Beoieve Women Learned to Tie Their Shoes?!?

My guess is they rely upon old material, yet I can’t find much of classic television or Old Hollywood. Not sure where that stuff is stored in the streaming world . Possibly out of reach of tender minds.

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